Summary
Overview
Work History
Education
Skills
MaiChimp Pro
Timeline
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Gracie Marsala

Ocala

Summary

I’m an energetic and creative self-starter with a solid foundation in marketing strategy and a proven track record of developing and executing complex campaigns. I bring a deep understanding of digital marketing and public relations, paired with strong skills in social media management and content creation across all platforms. Passionate about crafting fresh ideas that drive engagement, I thrive on helping brands grow and make a meaningful impact in the market.

Overview

1
1
year of professional experience

Work History

Marketing Specialist

World Equestrian Center
03.2025 - Current
  • Lead email marketing efforts, from strategy to execution. This includes creating targeted campaigns in Mailchimp, managing segmented lists, and developing automated flows that keep riders, owners, and fans engaged
  • Develop and execute targeted email marketing campaigns, increasing engagement and driving event attendance.
  • Manage and update the website calendar, ensuring accurate and timely promotion of all events.
  • Create and schedule content for social media platforms, maintaining brand voice and growing audience reach.
  • Write and distribute press releases, securing media coverage and enhancing brand visibility.
  • Navigate a fast-paced corporate environment, consistently meeting tight deadlines and managing multiple projects.
  • Managed professional athlete relations, coordinating appearances and maintaining strong partnerships.

Marketing Strategist

G's Boutique Marketing
03.2024 - Current
  • Designed and developed websites that showcased each client’s brand and drove customer engagement.
  • Created and implemented custom marketing strategies to help small businesses grow their digital presence.
  • Managed content planning and social media, boosting visibility and connecting clients with their target audiences.
  • Provided ongoing hands-on support and guidance, helping clients navigate digital marketing tools with confidence.

Digital Marketing Intern

So This Is Horse Racing
06.2024 - 08.2024
  • Developed and implemented social media strategies to enhance brand visibility.
  • Assisted in creating engaging content for digital platforms and email campaigns.
  • Collaborated with team members on marketing initiatives and promotional events.
  • Conducted market research to identify trends and audience preferences.
  • Created engaging content for TIkTok, Facebook, and Instagram.

Education

Marketing

Grand Canyon University
Phoenix, AZ
05-2024

Skills

  • Email Marketing
  • Social Media Management
  • Content Creation
  • Web & Digital
  • Public Relations

MaiChimp Pro

I bring extensive knowledge of email marketing, with deep hands-on experience using Mailchimp to build segmented audiences, design compelling campaigns, and set up automated flows that support leads and drive engagement. From strategy through execution and performance analysis, I understand how to craft emails that resonate and deliver results.

Timeline

Marketing Specialist

World Equestrian Center
03.2025 - Current

Digital Marketing Intern

So This Is Horse Racing
06.2024 - 08.2024

Marketing Strategist

G's Boutique Marketing
03.2024 - Current

Marketing

Grand Canyon University

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