Graciela Santana
Allentown,,PA
Overview
5
5
years of professional experience
Work History
Digital Marketing and Content Specialist
Lincoln Leadership Academy Charter School
Allentown, PA
08.2023 - Current
- Managed social media accounts to promote content and engage with followers.
- Researched industry trends and topics to inform content direction.
- Maintained library of digital assets such as images, videos, audio files.
- Provided guidance on best practices regarding content creation processes.
- Generated ideas for fresh content that aligns with company objectives.
- Responded promptly to customer inquiries via social media platforms.
- Worked closely with marketing team collaborators to coordinate promotional content.
- Planned, produced and edited video projects to maximize engagement.
- Analyzed KPIs to evaluate performance of content strategy across multiple channels and campaigns.
- Posted useful, creative, and timely content on social media.
Communications Manager
Cohesion Network
Allentown, PA
04.2022 - Current
- Maintain the organization's image, brand, and identity.
- Manage the organization's social media presence by posting messages and content, answering posts, and monitoring conversations.
- Grow social media following by promoting the organization's content, initiatives, and events.
- Generated and maintain social media profiles across social media platforms.
- Provided assistance to the Executive and Operations Director whenever needed in completing various tasks and special projects.
- Wrote social media content to increase engagement within the community.
- Developed social media content and scheduled posts to coincide with target audience usage.
- Worked collaboratively with community organizations to support local initiatives and events.
Teacher, Media Specialist
Lincoln Leadership Academy Charter School
Allentown, PA
08.2019 - 08.2023
- Plan and conduct activities for a balanced program of instruction, demonstration, and work time.
- Instruct and monitor students in the use of equipment and materials to prevent injuries and damage
- Use computers and other equipment and materials to supplement presentations
- Manage multiple projects across grade levels.
- Collect photos and videos of different events for the purpose of archiving or the use of video production.
- Record, edit, and produce content for school-related events.
- Directed video to capture specific activities and events.
- Developed strategies for integrating technology into classroom instruction.
Education
Bachelor of Arts - Media Studies and Production
TEMPLE UNIVERSITY, KLEIN COLLEGE OF MEDIA & COMMUNICATION
Certificate - Digital Marketing
Cornell University
09-2023
Skills
- Adaptability
- Time Management
- Collaboration & Independency
- Creative Problem Solving
- Project Planning & Coordination
- Multimedia Presentations
- Adobe Creative Suite
- Meta Business Suite
- Content Creation
- Search Engine Optimization (SEO)
- Video Editing
- Graphic Design
- Social Media Marketing
References
REFERENCES AVAILABLE UPON REQUEST
Timeline
Digital Marketing and Content Specialist
Lincoln Leadership Academy Charter School
08.2023 - Current
Communications Manager
Cohesion Network
04.2022 - Current
Teacher, Media Specialist
Lincoln Leadership Academy Charter School
08.2019 - 08.2023
Bachelor of Arts - Media Studies and Production
TEMPLE UNIVERSITY, KLEIN COLLEGE OF MEDIA & COMMUNICATION
Certificate - Digital Marketing
Cornell University