Graeme Mackenzie

Senior Games Systems Designer

Zynga Inc.

04.2020 - Current

I am currently a senior systems and feature designer for Words with Friends
I led design of the Clubs feature, including Club Leagues and Leaderboards
I am connuing to update this feature, and have recently added the Daily Puzzle feature, and our newest event, Super Score
Clubs Daily Puzzle raised revenue by 5%, as did Super Score
The Clubs feature has lied engagement for all enrolled players by 10%
I previously launched and did feature design for the top-five puzzle game Harry Poer Puzzles and Spells, working closely with Warner Bros
I designed features, focused on KPI-improvement and creang a regular event cadence
The Harry Poer universe has a deep mythology and it was fun to design things that worked for fans
I also led the project to add narrave story elements to the game
I designed and oversaw our side-content feature, Club Challenge, creang boss encounters for cooperave play
I designed mechanics and top-performing levels in the game
Primary projects: Angry Birds Pop, Pirate Puzzle Blast, and Mystery Match
Created metagame feature Pop-a-Pig which raised revenue and increased user session length for Angry Birds Pop
Also created two Super Boost events for this tle which increased player progression and retenon
Designed UI update featuring boost highlighng to improve player progression
Launched Pirate Puzzle Blast and designed event system for the new tle
Created a collecon event and a progression event, each of which increased player retenon, progression, and revenue
Created game mechanics and level content on ght deadline for each project, focused on player engagement, solid KPIs, and an awesome player experience.