Graham Gibson
Atlanta,GA
Summary
Digital Marketing and Web Services Professional with 8+ years of experience leading marketing strategy, optimizing SEO, managing social media, developing content, implementing CRM, CMS, and web services. Proven ability to manage multiple campaigns simultaneously, track and optimize online marketing programs, and deliver results in fast- paced, deadline-driven environments. Skilled in project management, budget management, and collaborating with cross-functional teams to enhance organizational success.
Overview
10
10
years of professional experience
Work History
Marketing Specialist
ForgiveCo
01.2025 - 03.2025
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
- Analyzed campaign performance data to refine marketing tactics and strategies continuously.
- Tracked key performance indicators to measure success of campaigns.
Senior Digital Marketing Coordinator
Azalea Health
02.2024 - 09.2024
- Developed and implemented digital marketing strategies to increase brand awareness and drive online engagement.
- Managed and optimized digital advertising campaigns on LinkedIn and Google Business.
- Analyzed website and social media analytics to track key performance indicators and make data-driven decisions.
- Collaborated with cross-functional teams to create and execute integrated marketing campaigns.
- Oversaw the creation and distribution of engaging content for digital channels, including email marketing and social media utilizing HubSpot, Salesforce and Jasper Ai.
Digital Marketing Consultant
ClickDimensions
08.2020 - 04.2023
- Consulted with software clients to develop and implement automated email marketing campaigns
- Created multi-channel marketing automations for clients after initial consultation
- Assisted in the development of CRM workflows to meet client goals
- Communicated and worked closely with clients in order to identify and assess their business situations
- Provided beneficial advice, knowledge and support to clients to improve their marketing strategies and plans
- Worked on the development and implementation of new digital marketing technologies, assisted in SEO management, and completed annual content plans
- Evaluated client's target customers to identify the social media channels that would provide the best opportunities for customer engagement
Digital Marketing Specialist
Wren Solutions
02.2020 - 07.2020
- Developed and implemented marketing campaigns using Hubspot
- Collaborated with Marketing team to develop Ads through LinkedIn and Google
- Executed SEO strategies including all aspects of search: Technical, On-Page, Off-Page, and Content optimizations
- Utilized WordPress and Hubspot to create engaging landing pages and product pages
Marketing Operations Coordinator
Bankers Fidelity Life Insurance
01.2018 - 02.2020
- Developed optimized content for two websites, wrote blog posts, website copy and landing page content - utilized Google Search Console, SEMrush and HubSpot.
- Achieved increased search results rankings for four top selling products and a 70% increase in organic traffic
- Implemented quarterly SEO website audits to continually improve SERP standings
- Developed content and multi-channel marketing campaigns for LinkedIn and Facebook pages to enhance brand awareness and drive lead generation
- Maintained content calendar and reporting in Sprout Social
- Responded to customer inquiries promptly
- Aided in the development of email and lead generation campaigns for new plan offerings
- Conducted A/B testing of landing pages and emails using HubSpot
- Maintained and developed website content using WordPress, Hubspot and Instapage
- Created product videos through storyboarding and scripting
- Collaborated with the creative department to produce engaging content such as infographics, case studies, blogs and email campaigns
Marketing Coordinator
Wise Business Forms
07.2015 - 05.2017
- Conducted market research and analysis to assist in product development
- Performed copy writing for website, blog, case studies and email marketing campaigns
- Maintained the CRM database (Salesforce)
- Cleaned up the CRM database and imported new lead and contant information
- Developed and implemented marketing automation content for lead generation efforts
- Utilized Google analytics along with Hubspot reporting to conduct ROI analysis for various marketing campaigns
- Managed projects by collaborating with various departments to ensure timely and accurate implementation
Education
Associate of Arts - Marketing
Greenville Technical College
Greenville, SC05-2015
Business Administration
College of Charleston
Charleston, SCSkills
- Analytics and SEO
- Digital marketing campaign management
- Google analytics
- Reporting tools
- Project management
- Data analysis
Timeline
Marketing Specialist
ForgiveCo
01.2025 - 03.2025
Senior Digital Marketing Coordinator
Azalea Health
02.2024 - 09.2024
Digital Marketing Consultant
ClickDimensions
08.2020 - 04.2023
Digital Marketing Specialist
Wren Solutions
02.2020 - 07.2020
Marketing Operations Coordinator
Bankers Fidelity Life Insurance
01.2018 - 02.2020
Marketing Coordinator
Wise Business Forms
07.2015 - 05.2017
Associate of Arts - Marketing
Greenville Technical College
Business Administration
College of Charleston
Similar Profiles
Paul ComriePaul Comrie
Stream Manager at Nokia USA IncStream Manager at Nokia USA Inc
Moziah DavisMoziah Davis
Transmission Analyst at Georgia PowerTransmission Analyst at Georgia Power
Matthew RyanMatthew Ryan
Regional Sales Manager- East at Assa Abloy Americas Residential / Spectrum BrandsRegional Sales Manager- East at Assa Abloy Americas Residential / Spectrum Brands
Anderson AmaroAnderson Amaro
Air Duct Cleaning Technician at Self-employed / ContractorAir Duct Cleaning Technician at Self-employed / Contractor
Payton GreenePayton Greene
Marketing Specialist at Chumash CasinoMarketing Specialist at Chumash Casino