Graham Knapp
Columbus
Summary
Results-driven marketing strategist with hands-on experience in digital campaigns, brand activation, and full-cycle strategic communications. Proven ability to translate market research and competitive analysis into actionable recommendations that enhance brand loyalty and drive consumer action. Skilled in managing client relationships, executing large-scale experiential events (Super Bowl LIX, NCAA Athletics), and leveraging paid social media to maximize ROI and fan engagement. Seeking to apply analytical mindset and integrated marketing expertise in a dynamic agency or brand environment.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Intern
Ohio State Department of Athletics
08.2025 - Current
- Coordinated with marketing staff and external partners to plan and deliver engaging game-day experiences aligned with the Ohio State Athletics’ brand standards.
- Executed in-game activations and promotional events across multiple Ohio State athletic contests, enhancing fan engagement and overall game-day atmosphere.
- Managed scheduling, communications, and detailed project tracking for marketing campaigns and live events.
Social Media Marketing Intern
The Ten Spot
05.2025 - 08.2025
- Created and monitored paid social media ad campaigns, optimizing targeting and creative to maximize ROI and brand awareness.
- Analyzed engagement metrics, impressions, and follower growth to assess campaign effectiveness.
- Collaborated with local influencers to develop promotional partnerships, expanding reach and driving customer engagement.
- Produced client-facing reports summarizing campaign ROI and engagement metrics.
Front-Of-House Servant
Brit’s Pub
04.2022 - 08.2025
- Greeted and seated hundreds of customers each night while resolving customer conflicts efficiently.
- Balanced front-of-house responsibilities while simultaneously supporting back-of-house tasks to ensure customer satisfaction.
Student Production Assistant
On Location
02.2025 - 02.2025
- Partnered with brand activation teams to elevate fan engagement and enhance partner visibility through experiential activations.
- Supported production teams across multiple departments during Super Bowl LIX, managing real-time logistics and guest experiences.
- Supported execution of VIP hospitality areas, working across production, talent, and operations.
- Managed event logistics, including load-in/load-out, equipment coordination, and real-time troubleshooting for large-scale fan activations.
Education
Bachelor of Science - Business Administration
The Ohio State University, Max M. Fisher College of Business
Columbus, OH05.2026
Skills
- Client Relationship Management: Experience building trust and delivering value through athletics, hospitality, and influencer partnerships
- Event Coordination & Sponsorship Activation: Skilled in planning logistics, creating itineraries, and supporting branded activations
- Market Research & Analysis: Strong ability to conduct research, analyze data, and provide actionable recommendations
- Creative Pitch Development: Experience brainstorming, collaborating, and presenting innovative ideas for campaigns and activations
- Multimedia Content Creation: Proficient in Adobe Creative Suite and Final Cut Pro for developing engaging content
- Microsoft Office Suite: Proficient with all components (Outlook, Excel, Teams, PowerPoint, Word) Advanced skills in data analysis, reporting, and presentations
- Strong communication, leadership, relationship management and presentation skills developed through internships in athletics, media and hospitality
- Proven ability to adapt quickly to diverse, high-pressure environments and collaborate effectively with cross-functional teams
Certification
- Stukent Digital Marketing Simternship - Pro Certificate
- Google Analytics Certification
- Google Display & Video 360 Certification
Timeline
Marketing Intern
Ohio State Department of Athletics
08.2025 - Current
Social Media Marketing Intern
The Ten Spot
05.2025 - 08.2025
Student Production Assistant
On Location
02.2025 - 02.2025
Front-Of-House Servant
Brit’s Pub
04.2022 - 08.2025
Bachelor of Science - Business Administration
The Ohio State University, Max M. Fisher College of Business