Overview
Work History
Education
Accomplishments
Timeline
Generic

Graham Olney

Brooklyn,NY

Overview

7
7
years of professional experience

Work History

Manager, Brand Strategy & Copywriter

BSE Global (Brooklyn Nets)
08.2023 - Current
  • Strategy lead across all major Brooklyn Nets campaigns & BSE Global initiatives
  • Organization's sole copywriter producing all marketing collateral and campaign work across the BSE portfolio

Team Digital Account Manager

NBA
09.2022 - Current
  • Managed digital content delivery to key stakeholders (NBAE, WarnerMedia, Production, NBA Archive, etc.) and for the NBA NextGen App (3.8M Total Media Starts and 25.6K Total Watch Hours across published stories, clips, and episodes as of 4/19/23)
  • Scaled education for league-wide content delivery processes to unify digital, product, and content strategies
  • Optimized tracking and distribution of key engagement insights across teams to bolster content strategy
  • Organized cross-functional product teams to streamline innovation and measurement integrations across the NBA digital ecosystem
  • Coordinated with NBA Product to troubleshoot team site and app inquiries (includes content API, pixel tracking, third-party integrations, CMS access, etc.)

Account Executive

JOAN Creative
09.2021 - 09.2022
  • Helped manage 360 marketing campaigns for key clients S&P Global, Revelle Aesthetics, and Fitbit totaling yearly budgets of over $2.5M
  • Functioned as primary client liaison for daily strategic management and campaign execution
  • Executed and streamlined processes related to asset organization, financial projections, and campaign tracking across multiple accounts at once
  • Secured $1M extension from S&P Global through efforts on Seek & Prosper Campaign

Account Executive

TBWA\World Healthcare Advertising Agencies
06.2020 - 08.2021
  • Helped develop end-to-end digital content strategy for a global pharmaceutical, Merck's Keytruda
  • Led financial stability efforts for Keytruda Biomarker (brought monthly earnings from -30% to even)

Assistant Account Executive

Publicis Groupe
06.2019 - 06.2020
  • Supported the Account Management team on the world's largest retailer, Walmart
  • Managed Arena Alliance campaign: a partnership between Walmart and NBA/NHL teams which placed creative assets in arenas across the country

Account Director/Special Projects

The Agency At UF
01.2017 - 05.2019
  • Led team of 30 Account Supervisors, Executives and Associates while supervising client services and project management across 11 accounts

Education

Bachelor of Science - Advertising & Applied Communications

University of Florida
Gainesville, FL
05.2019

Accomplishments

  • Content Creator: Host and creator of Tough To Say, a podcast geared towards young professionals (weekly ideation, production, and execution of 130+ episodes since 2020)
  • Culture Curator: Analyzing and dissecting the intersection of sports (specifically the NBA and NFL), music, media, fashion, entertainment, and film through daily responsibilities and business resource groups (NY Open Gym & NET Community)
  • Communicator & Conduit: 4A's MAIP Coach (2020 & 2023), writer, public speaker/presenter, and team player

Timeline

Manager, Brand Strategy & Copywriter

BSE Global (Brooklyn Nets)
08.2023 - Current

Team Digital Account Manager

NBA
09.2022 - Current

Account Executive

JOAN Creative
09.2021 - 09.2022

Account Executive

TBWA\World Healthcare Advertising Agencies
06.2020 - 08.2021

Assistant Account Executive

Publicis Groupe
06.2019 - 06.2020

Account Director/Special Projects

The Agency At UF
01.2017 - 05.2019

Bachelor of Science - Advertising & Applied Communications

University of Florida

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Graham Olney