Graham Hunt
New York City,NY
Summary
Analytics Manager at Digitas, where I lead a team through building the foundation for strategic and tactical optimizations for Samsung's paid media performance through data-driven processes across social, programmatic, search, and direct buy channels.
Overview
5
5
years of professional experience
Work History
Manager, Data Analytics
Digitas - Samsung
04.2024 - Current
- Develop and present strategic and actionable data-driven recommendations across channels to inform client decision-making in over $60M worth of campaigns.
- Lead a team of Analysts and Senior Analysts through client reporting, and support their development as analysts into future Managers.
- Work internally across strategic and investment teams to build marketing strategies that optimize Samsung's budgets and media initiatives.
- Deliver upon target and benchmark development along with strategic learning questions for Samsung measurement plans
Senior Analyst
Digitas - Samsung
01.2022 - 03.2024
- Provide analysis readouts via bi-weekly performance reports + campaign wrap reports in client-facing meetings with actionable insights and recommendations
- Tableau Dashboard Design & Insight Development
- QA and streamline data processes through platform data pulls (social and programmatic UI's, Campaign Manager 360)
- Identify key performance indicators (KPIs) for Samsung's paid media campaigns, and develop tracking mechanisms to measure and report on the achievement of these KPIs.
Data Analyst
Digitas - Samsung
01.2021 - 01.2022
- Analyzed paid media campaign performance for Samsung's B2B efforts across a range of products
- Led paid media analysis on all Samsung Monitor campaigns, including identification of target markets and audiences
- Synthesized large data pulls from various platforms into easy-to-read internal files and external reports
- Conducted analysis to identify opportunities for Samsung B2B campaign optimizations.
Marketing Research Associate
Bridgehead Software Ltd.
01.2019 - 01.2020
- Analyzed and documented competitive landscape and assisted in selecting target customers
- Developed and presented marketing collateral to senior executives
- Lead a project to evaluate customer attrition rates and subsequently improve the internal business processes and products in response to findings.
Education
Bachelor of Commerce with Option in Healthcare Analytics -
The University of Ottawa
Ottawa, ON01.2020
Skills
- Social Ad Managers (Meta, Reddit, Snapchat, X, Pinterest, TikTok, LinkedIn)
- Google Campaign Manager 360
- Search Ads 360, Bing Advertising
- The Trade Desk DSP, Yahoo DSP
- Jira Tag Manager
- Power Point, Excel, Word
- Tableau, Looker Studio
- Kantar
Company
Digitas - Samsung
Personal Information
Title: Manager, Analytics
Timeline
Manager, Data Analytics
Digitas - Samsung
04.2024 - Current
Senior Analyst
Digitas - Samsung
01.2022 - 03.2024
Data Analyst
Digitas - Samsung
01.2021 - 01.2022
Marketing Research Associate
Bridgehead Software Ltd.
01.2019 - 01.2020
Bachelor of Commerce with Option in Healthcare Analytics -
The University of Ottawa
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