Dynamic sales leader with extensive experience at Crowne Plaza by IHG, excelling in strategic account management and contract negotiations. Proven track record of exceeding revenue goals through innovative marketing strategies and effective team training. Adept at fostering client relationships while managing budgets to optimize profitability and enhance customer satisfaction.
Oversee all group, transient, and catering sales efforts to drive revenue across two hotels. Lead the development and execution of annual budgets, strategic sales initiatives, marketing campaigns, and public relations plans to maximize occupancy, ADR, and F&B profitability. Conduct proactive sales calls, client tours, and contract negotiations with a deep understanding of revenue management strategies and market trends.
Manage and mentor the Catering & Event Management team to achieve and exceed departmental goals for events, meeting space, and F&B. Train cross-functional staff in sales opportunity recognition to enhance conversion rates and guest satisfaction. Analyze comp set trends and maintain strong CVB and community partnerships to ensure high market visibility. Maintain rigorous follow-up protocols, prioritize pipeline development, and resolve client concerns swiftly to uphold brand standards and ensure operational excellence.