Grant Mumma
Opelika,AL
Summary
Experienced marketing and advertising professional with expertise in content creation, search engine optimization and data analytics. Excels at identifying promotional opportunities, implementing cost-effective marketing initiatives and performing extensive market research and analysis. Quick learner with a passion for achieving team goals by utilizing strong leadership and communication abilities.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
St. Francis-Emory Healthcare
09.2021 - Current
- Led the production and implementation of social, print, video and email campaigns across several key service lines.
- Oversaw marketing and website development for Internal Medicine Residency Program and Psychiatry Residency Program as they launched.
- Built Facebook and LinkedIn follower base to over 10,000. Oversaw creation of growing Instagram and YouTube channels.
- Improved website visibility drastically through development and implementation of SEO strategies and Google Review campaigns.
- Planned, marketed and hosted numerous large community events.
- Collaborated with cross-functional teams to ensure alignment on project objectives and timelines.
Account Executive
Baker Street Digital
08.2020 - 09.2021
- Developed high impact B2C paid search and display campaigns to build healthcare and education brands.
- Worked with team to rebuild websites true to brand identity for clients in the education and healthcare industries.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Analyzed client needs to tailor digital marketing strategies for optimal engagement.
- Managed project timelines and deliverables, ensuring alignment with client expectations.
Digital Specialist
BHMG, INC
01.2019 - 08.2020
- Consulted with local and national clients to build successful B2C and B2B digital campaigns.
- Successfully increased client retention rates by routinely delivering expected results.
- Tracked success of campaigns on a daily basis through Google Analytics and adapted plans to best fit client needs.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed and executed digital marketing strategies to enhance brand visibility.
- Analyzed website traffic and user engagement metrics to inform content improvements.
Marketing Intern
Paladin Protect
05.2016 - 08.2016
- Attended industry trade shows across the country to market a new scene lighting product for first responders.
- Planned and hosted community and marketing events.
- Assisted in creating written, video and image content for marketing channels. Increased engagement across YouTube and Instagram platforms by 82%.
- Conducted market research to identify trends and consumer preferences.
- Developed and implemented social media campaigns to enhance brand visibility.
Marketing Intern
IDC Westinghouse
05.2015 - 08.2015
- Provided supply chain and warehouse support for a major international LED lighting business
- Created print and digital collateral to advertise four new products and generate site traffic.
- Assisted in creating marketing materials, including brochures and email campaigns.
- Organized promotional events to increase community engagement and brand awareness.
Education
BBA - Marketing
Baylor University Hankamer School of Business
Waco, TX12.2018
Skills
- Data-driven decision making
- SEO/SEM
- Print and Digital Advertising
- Television Advertising
- Google Analytics Suite
- Social Media Management
- Web Design
- Campaign Management
- Adobe Creative Cloud
- Copywriting
- Direct Mail Campaigns
- Video Production
- Strategic Content Planning
- CRM Experience
- Event planning
- Media relations
Certification
- Google Analytics Certification
- Google Digital Marketing Certification
Timeline
Marketing Coordinator
St. Francis-Emory Healthcare
09.2021 - Current
Account Executive
Baker Street Digital
08.2020 - 09.2021
Digital Specialist
BHMG, INC
01.2019 - 08.2020
Marketing Intern
Paladin Protect
05.2016 - 08.2016
Marketing Intern
IDC Westinghouse
05.2015 - 08.2015
BBA - Marketing
Baylor University Hankamer School of Business