Grant Smith
Salt Lake City,United States
Summary
Results-driven Account Manager with expertise in both general market & political CTV campaigns, including managing high-profile accounts and optimizing ad performance. Skilled in developing and executing targeted advertising strategies, analyzing metrics for actionable insights, and collaborating with sales teams to align solutions with client goals. Proven ability to manage a significant book of business and ensure client satisfaction through strategic communication and effective campaign management.
Overview
3
3
years of professional experience
Work History
Account Manager
VIZIO Ads
07.2023 - Current
- Managed client communications for both managed service and programmatic political CTV campaigns, providing regular updates, creating detailed reports, and tracking pacing while delivering actionable insights.
- Collaborated with sales team during RFP process to develop and present innovative campaign strategies, aligning VIZIO solutions with clients' campaign objectives.
- Analyzed campaign performance data and metrics to identify opportunities for expansion and optimization, driving enhanced campaign effectiveness.
- Developed targeted political ad strategies, leveraging data insights to effectively reach clients' target audiences based on geographic and campaign-specific goals.
- Coordinated with political agencies to ensure alignment of messaging and media placement, optimizing ad spend and maximizing campaign reach.
- Managed an $8 Million book of business consisting of high-profile political accounts, serving as the primary point of contact and ensuring client satisfaction through regular updates and strategic recommendations throughout the campaigns life cycle.
Media Coordinator
VIZIO Ads
01.2022 - 07.2023
- Managed the end-to-end development and execution of advertising campaigns (Managed Services & Programmatic Guaranteed) to meet delivery targets.
- Oversaw the entire campaign pacing lifecycle, ensuring alignment with delivery goals.
Implemented strategic optimizations to enhance impression health, including adjustments to targeting segments, frequency caps, geo placements, and supply.
- Maintained and tracked KPI metrics and benchmarks, including VCR, CTR, Unique HHs, User Reach, top inventory (apps & channels), and genres.
- Monitored 1st and 3rd party billable data in real-time using custom trackers.
- Utilized Microsoft Excel extensively for advanced data functions, including pivot tables, text-to-columns, and VLOOKUPs.
- Leveraged Google Workspace for tracking and process implementation.
- Created comprehensive client reports and advertising launch decks with screenshots.
Marketing Coordinator
AAPC
06.2021 - 01.2022
- Created, and implemented marketing campaigns across email and social media channels
- Maintained and uploaded to website to reflect product offerings
- Worked across teams using software like JIRA, Confluence, Smartsheets, and Trello to ensure campaign success
- Composed monthly newsletters and emails to reach an audience of over 100,000.
Education
Bachelor of Applied Science - BASc - Public Relations And Corporate Communications
Utah State University
Logan, UT12.2021
Skills
- Problem Solving
- Campaign execution
- Account development
- Customer Service`
- Excel
- Client Relations
- Time Management
Timeline
Account Manager
VIZIO Ads
07.2023 - Current
Media Coordinator
VIZIO Ads
01.2022 - 07.2023
Marketing Coordinator
AAPC
06.2021 - 01.2022
Bachelor of Applied Science - BASc - Public Relations And Corporate Communications
Utah State University
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