Summary
Overview
Work History
Education
Skills
Projects
Timeline
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Grant Williams

Edmond,OK

Summary

Innovative Sales, Business Development and Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional with a history of meeting company goals utilizing consistent and organized practices. . Detail-oriented, attentive and decisive leader.

Overview

10
10
years of professional experience

Work History

Director of Marketing and Business Development

Deltapoint Marketing & Consulting
11.2023 - Current
  • Developed and executed comprehensive digital marketing strategies, driving lead generation and increasing brand awareness across diverse industries
  • Managed Google Ads campaigns, resulting in a remarkable 250% increase in website traffic and a 200% increase in business traffic on average
  • Conducted regular SEO audits and implemented optimization techniques to enhance organic search rankings and visibility through both on-page and off-page content, backlinks, and code, leading to a notable 90% improvement in organic search rankings
  • Produced captivating and resonant content across multiple platforms, fueling a notable 50% surge in engagement and exponential follower growth
  • Championed cross-functional collaboration, ensuring seamless alignment between marketing initiatives and overarching business objectives
  • Delivered comprehensive performance reports and actionable insights to stakeholders, empowering informed decision-making and fostering continuous improvement
  • Provided strategic consulting services to clients, identifying growth opportunities and recommending innovative solutions to drive business success
  • Achieved an outstanding average ROI of 500% on digital marketing campaigns, including SEO/SEM, Google Ads, and Facebook Ads.

Senior Business Development Consultant

Jorns & Associates
10.2022 - 02.2024
  • Formulated strategic business plans tailored to each client's unique objectives, driving substantial growth and fostering sustainable success across various industries
  • Collaborated closely with executive-level management to streamline business operations, optimize processes, and unlock untapped opportunities for improvement
  • Consistently ranked as the top performer among a team of 80+ in the business development division at Jorns & Associates for an impressive 11 consecutive months, showcasing unparalleled dedication, expertise, and results-driven performance
  • Led the highest-performing team out of 7 others, consisting of 5 professionals, in executing strategic initiatives and managing projects with a remarkable 95% on-time completion rate
  • Managed an average of 30 projects on a month-to-month basis, overseeing project planning, execution, and analysis to ensure successful outcomes and drive project success
  • Played a pivotal role in helping businesses qualify for and maximize the Employee Retention Tax Credit, facilitating significant cost savings and bolstering financial resilience
  • Pioneered innovative business workflows, enabling clients to realize an average cost savings of $500k and cementing long-term partnerships with approximately 500 clients
  • Orchestrated and managed consulting engagements with new clients, immersing deeply in their business operations to gain profound insights and establish synergies, laying the foundation for crafting bespoke strategies tailored to their unique needs and objectives
  • Spearheaded dynamic brainstorming sessions, harnessing collective expertise and creativity to ideate innovative solutions that transcend conventional boundaries, driving transformative outcomes and fostering sustainable growth
  • Leveraged advanced analytical techniques to conduct rigorous evaluations and diagnostics, dissecting complex challenges and distilling intricate datasets into actionable insights, empowering informed decision-making and strategic course corrections
  • Conducted comprehensive historical performance analyses through rigorous statistical and financial scrutiny, uncovering hidden patterns, trends, and performance drivers, enabling proactive risk mitigation and performance optimization strategies
  • Engineered sophisticated custom reports meticulously crafted to distill multifaceted business dynamics, succinctly encapsulating past achievements, present realities, and future trajectories, providing stakeholders with invaluable strategic guidance and actionable intelligence.

Marketing Manager & Business Development Manager

Randstad Technologies & Engineering
11.2020 - 10.2022
  • Established and cultivated a thriving presence in new markets, leveraging a strategic blend of digital marketing, content marketing, and email marketing campaigns to generate high-quality leads and forge strategic partnerships
  • Drove a transformative shift in brand perception through targeted promotional activities, social events, and community engagement initiatives, resulting in heightened brand visibility and market penetration
  • Onboarded an impressive 33% of top-tier companies within the first 10 months, solidifying the company's position as a trusted partner and preferred service provider in the region
  • Leveraged advanced analytics tools including Google Analytics, PowerBI, and CRM systems to track performance metrics, identify emerging trends, and inform data-driven decision-making processes
  • Crafted and executed compelling ad campaigns, from conception to launch, driving heightened brand visibility and contributing to a substantial increase in overall sales performance.

Sales Executive

C.H. Robinson Worldwide
12.2018 - 11.2020
  • Architected and executed comprehensive sales strategies in collaboration with the sales team, driving robust pipeline growth and facilitating successful deal closures
  • Cultivated enduring relationships with key stakeholders at middle management and executive levels, fostering trust, loyalty, and long-term partnerships built on mutual value and shared objectives
  • Played a pivotal role in the strategic evaluation of new business opportunities, contributing invaluable insights and recommendations to inform go-to-market strategies and revenue optimization initiatives
  • Delivered compelling value propositions to clients, articulating the tangible benefits and competitive advantages of partnering with the organization, resulting in accelerated sales cycles and enhanced revenue generation
  • Conducted financial analysis to assess profitability and pricing strategies, optimizing product pricing and discount structures to maximize margins.

Territory Sales Manager

Electrostim Medical Services Inc.
06.2018 - 12.2018
  • Drove revenue growth through the strategic deployment of targeted marketing campaigns and proactive relationship management strategies, resulting in a measurable increase in market share and profitability
  • Achieved a significant 25% increase in sales revenue within the territory
  • Applied advanced analytics to forecast sales demand and optimize inventory levels for medical devices, ensuring efficient supply chain operations and high levels of customer satisfaction
  • Conducted comprehensive market research and competitor analysis to identify customer needs and market trends, informing targeted sales initiatives and product positioning strategies
  • Nurtured and expanded a portfolio of 70 key accounts across the OKC Metro area, consistently surpassing sales targets and revenue objectives
  • Orchestrated engaging product demonstrations and educational seminars for a diverse array of healthcare professionals, effectively positioning the organization as a trusted industry leader and preferred provider of medical solutions.

Education

Bachelor of Arts in Communication -

University of Oklahoma
Norman, OK
05.2018

Skills

  • Digital Marketing
  • SEO/SEM
  • Google Ads/Google Analytics/GA4
  • Meta Ads (Facebook, Instagram)
  • HTML, CSS, SQL
  • Content Creation
  • Social Media Marketing
  • Project Management
  • Team Leadership
  • Sales (Consultative, B2B, Outside)
  • Effective Communication
  • Negotiation
  • Market Research
  • Google Office & Microsoft Office
  • E-Commerce
  • Website Creation & Design
  • Logos & Rebranding
  • Salesforce
  • Quickbooks
  • Adobe Creative Suite

Projects

Extensive experience collaborating with clients across diverse industries, including medical, oil and gas, technology, automotive, SaaS, universities, construction, and engineering firms. While specific client details are protected by NDAs, open to discussing project specifics to showcase expertise and value propositions.

Timeline

Director of Marketing and Business Development

Deltapoint Marketing & Consulting
11.2023 - Current

Senior Business Development Consultant

Jorns & Associates
10.2022 - 02.2024

Marketing Manager & Business Development Manager

Randstad Technologies & Engineering
11.2020 - 10.2022

Sales Executive

C.H. Robinson Worldwide
12.2018 - 11.2020

Territory Sales Manager

Electrostim Medical Services Inc.
06.2018 - 12.2018

Bachelor of Arts in Communication -

University of Oklahoma

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Grant Williams