GRECIA RENEI GARZA
Huntley,IL
Summary
Diligent professional that offers 6 years of experience in Sales Administration, 11 years of managerial experience, 3 years of marketing, and over 10 in customer relations. Enthusiastic professional eager to contribute to team success through hard work, attention to detail and excellent
- Reliable Operations Manager with over 10 years of experience in bookkeeping, payroll and financial management. Motivational and inspiring team leader with expertise in scheduling, customer relationship management and inventory control. Resourceful and methodical self-starter.
- Results-oriented business leader with more than 8 years of experience in business operations management. Offering ability to leverage trends across industries and markets to derive solutions and approaches focused on creating value for customers and employees. Demonstrated ability to streamline processes for efficiency and productivity. Well-versed in applying multi-faceted approach to managing safety, operations and productivity across multiple business lines. Adept in creating seamless integration of new operations and businesses.
Overview
3
3
years of post-secondary education
14
14
years of professional experience
Work History
Senior Event Manager
Lucky Strike Social
Chicago, IL
01.2019 - 01.2020
- Delivered brand awareness by executing outbound sales calls, attending networking events, expos, and being involved within community.
- Organized and sold events by market segment, assisted in achieved annual goals, and provided direct support to Area Director.
- Created content with Marketing Team to reach a further clientele of greater distant. These collaborations helped execute promotional plans and brainstorm ideas to help expose brand awareness in different directions.
- Created contracts to meet expectations of clients and collaborate with Operations Team for execution with clients such as Deloitte, Chicago Cubs, Lakeview Chamber of Commerce, Hu-Friedy, and many others.
- Provided weekly revenue sales and weekly forecasting to the VP of Sales.
- Lead team meetings and reviewed events with all departments to ensure all details have been reviewed and the success of the execution.
- Ability to obtain a venue with only one Sales Manager and exceeding sales goals by 6%.
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Solicited feedback from clients to assess event success and uncover opportunities for improvement. Enhanced client satisfaction ratings by scheduling on-site service requests.
- Promoted adherence to client-event requirements through effective delegation, prioritizing and management of all entire production lifecycle, from concept to execution.
Event Sales Coordinator
Punchbowl Social
Schaumburg, IL
01.2016 - 01.2019
- Developed, coordinated, executed, and became the on-site contact for event hosts.
- Managed staff during events to ensure flawless outcome.
- Ensured weekly that we were well staffed, worked with Vendors and Executive Chef, correlated with clients, and communicated consistently with management staff.
- Held team meeting to go over current and future goals for the venue. Evaluated existing plans, processes and events planning services to identify opportunities for improvement and support any pain points.
- Provided proposals, tours, attended Expos and Chamber events to connect with clients and leads to execute sale of an event. Sales increase of 12% with multiple venue buyouts.
- Supervised onsite team of up to 60, including caterers, audio-visual technicians, photographers, videographers, and facility management team.
- Created plans and communicated deadlines to ensure projects were completed on time.
- Offered friendly and efficient service to all customers, handled challenging situations with ease.
Promotional Marketing Specialist
Mercola Health Resources
Hoffman Estates, IL
01.2015 - 01.2018
- Supported with online promotional strategy, execution, reporting of all marketing campaigns on emails, online advertising, media, and more.
- Assisted with development, coordination, performance, and QA of all promotional activity.
- Analyze and report on the success of promotional SKUs, promotional codes, and campaigns to monitor the success or pain points of the development.
- Reviewed, organized, and maintained the marketing promotions calendar on an ongoing basis with the latest updates in addition to meetings and new upcoming product development.
- End to end verification of promotional accuracy from promotion setup to, to copywrite, to banner execution.
- Worked alongside our Product Development Team, Copywrite, Inventory, and IT to effectively deliver proper information on all platforms.
- Monitor competitive promotional activity and suggest new promotional ideas to test into.
- Administer and maintain ecommerce system and related documentation with direct communication with Director of Marketing.
- Develop an understanding of promotional impact on Sales, Margin, Pricing for all promotions.
- Sales were increased by 8% in addition to new launches.
- Exceeded goals through effective task prioritization and great work ethic.
Operations Manager
Brunswicks' Tavern 45
Buffalo Grove, IL
01.2008 - 01.2015
- Cofunction with General manager to meet venue objectives both financially and economically. Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
- Focused in developing and executing operational plans such a budget, sales and marketing plans, and tracking the performance of each.
- Reviewed week/month P&L statements to develop economical ways of controlling costs in pain point areas.
- Actively finding ways to grow revenue and involve staff.
- Organized clear communication with schedules, meetings, training, and company standards.
- Cohesively, management successfully lowered cost of labor from 28% to 13%.
- Directly managed staff of 41 associates it and oversaw the venue of 98 associates, directly hired approximately 18 associates.
- Monitored daily operations in other areas to hold company standard such as mechanics, event execution, food and beverage, and more.
- Prioritizing operational needs assists appropriate work procedures, relieve pressure, and monitor the safety of both guests and staff.
- Begun, coordinated, and directed all leagues. Coordinated approximately 60 total leagues and 22 in a season.
Given goal of 350 league bowlers and met the goal at 524 bowlers. - Managed gaming inventory and kept cost of goods at the targeted 17-23 percentile.
- Reviewed sales, activity reports, and other performance data to measure productivity and goal achievement.
- Help plan store layouts and help design displays to ensure proper productivity throughout the center.
- Increased sales by average of 29.2% from prior years.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines.
- Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
- Reviewed shift reports to understand current numbers and trends.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits. Assisted in recruiting, hiring and training of team members.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Education
Associates - Science
McHenry County College
09.2010 - 06.2013
Skills
Cross-functional teams leadership
Timeline
Senior Event Manager
Lucky Strike Social
01.2019 - 01.2020
Event Sales Coordinator
Punchbowl Social
01.2016 - 01.2019
Promotional Marketing Specialist
Mercola Health Resources
01.2015 - 01.2018
Associates - Science
McHenry County College
09.2010 - 06.2013
Operations Manager
Brunswicks' Tavern 45
01.2008 - 01.2015
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