Greg Acquavella
Marketing
Doylestown,PA
Summary
Greg is a marketing professional with over 12 years of experience leading strategic initiatives to drive revenue. Demonstrated track record of developing and executing integrated marketing campaigns across multiple channels for B2B companies. A solution-oriented director who balances competing deadlines while maintaining an organized, yet creative approach. A data-driven decision maker, passionate about building pipeline, and working lockstep with sales to progress opportunities.
Innovative thinker with a M.S and two publications in the communications field. Active on LinkedIn and has spoken on multiple podcasts talking about Digital/ABM, sales and marketing alignment, growth marketing, performance marketing and reporting.
Overview
12
12
years of professional experience
Work History
Director of Growth Marketing
Devo
07.2023 - Current
- Deliver consistent MoM pipeline growth, averaging $100M (ARR) in YoY marketing influenced pipeline
- Successfully hit 50% quarterly marketing contribution pipeline targets
- Mange a talented team of growth marketers while simultaneously manage a digital agency
- Lead worldwide ABM, Field, Demand Generation and Marketing Ops, all working lockstep with sales
- Manage $1.8M+ in global budget; with constant focus and realignment when needed.
Sr. Manager, Digital Strategy & ABM
Devo
09.2022 - 07.2023
- Managed a talented team of growth marketers, all excelling in various aspects of marketing: ABM, Field Marketing, Campaign & Paid Strategy, etc
- Lead worldwide ABM strategy with YoY growth on various digital conversion metrics yielding in pipeline growth, shorter sales cycles, and increasing customer retention/upsells
- Created, managed, and lead the largest integrated ABM campaign, resulting in over $28M in pipeline generated, and 40 net new opportunities in a 4-month time
- Lead Americas Growth Marketing team while managing a $1M+ budget split between field/digital.
Global ABM Lead
Devo
01.2022 - 09.2022
- Built out and led Devo's first global ABM program from the ground up which produced over $8M in pipeline 3-months
- In the first year contributed to building $55M of pipeline for our target accounts
- Worked as a cross functional leader for ABM, working with field marketing, product marketing, marketing operations, and front-line sellers to ensure sales alignment and a revenue driven mindset
- Built programmatic 'always on' ABM campaigns through various channels, as well as industry/persona led campaigns, always having a data-driven yet experimental mindset
- Worked with sales and BDR teams to create sales plays acting as a sales enablement leader.
Senior Marketing Manager
Gryphon.ai
08.2020 - 01.2022
- Successfully hit marketing inquires (leads), MQLs, SQLs, and pipeline goals resulting in MoM pipeline growth averaging around $1.2M pipeline/month
- Worked each month & quarter to produce board metrics with our marketing and sales VPs
- Flipped the funnel' with our ABM approach; implemented and maintained our intent data tech stack
- Designed and implemented campaigns across channels to drive qualified leads to the sales org
- Built out the MAP (HubSpot) from the ground up; maintain database integrity, build custom LP's, workflows, implemented lead scoring, and developed SLAs with sales regarding inbound follow-up.
Senior Marketing Manager, Demand Generation
ExecVision
07.2019 - 08.2020
- Primary focus was to get prospects from TOF to BOF to secure pipeline through various campaigns
- Designed and implemented ABM campaigns for multiple prospects, whether it's 1:1, 1:Few, or 1:Many
- Worked with platforms such as Triblio to implement various ABM tactics (display, web overlay, etc.)
- Worked with sales to optimize their outbound efforts, specifically for industries or by personas
- Created new landing pages, updated pages, and performed A/B tests to optimize conversions.
Field Marketing Manager
MicroStrategy
12.2017 - 07.2019
- Coordinated and implemented events/campaigns focusing on TOF and BOF progression
- Managed a $400K budget supporting both federal and mid-market marketing efforts
- Led sales enablement efforts to give the sales team the tools and materials they needed to be successful in the field; adjusted messaging to resonate with target audiences
- Crafted goal-oriented marketing campaigns (e.g
- Webinars, breakfasts and virtual conferences)
- Tracked campaigns using metrics in SalesForce, Marketo, and various ABM tools to continuously optimize on-going campaign performance
- Worked and coordinated with multiple marketing departments, from digital to content generation to social media, to ensure campaign success.
Marketing Specialist
Digicon
01.2016 - 12.2017
- Served as a one-person-marketing department, responsible for all marketing activities from strategy development and website design to proposal graphics
- Worked collaboratively with the business development team to develop design concepts for proposal graphics such as organizational processes and complex infographics
- Redesigned Digicon's website and was responsible for all internal marketing communications.
Marketing Officer
Tompkins Trust Company
09.2013 - 01.2016
- Managed marketing communications for Tompkins Trust Company; internal and external comms
- Collaborated with non-profits and community organizations to maintain relationships, cultivate new opportunities, and uphold the Tompkins brand identity
- Implemented multiple marketing campaigns using various types of media; digital, print, radio, and social.
Education
Master of Science - Strategic Communications
Ithaca College
Ithaca, NY01.2013
Bachelor of Arts - Communications Studies
Ithaca College
Ithaca, NY01.2011
Skills
- ABM & Demand Generation Strategy
- Campaign Management
- Project Management
- Go-to-Market Strategy
- Growth Marketing
- Digital Communications
- Budget Control
- SalesForce / HubSpot
- DemandBase / Bombora
- Marketo / Outreach
- WordPress / Adobe Suite
- LinkedIn Campaign Manager
- ZoomInfo / LI SalesNav
Academic Publications
- Organizational approaches to brand identity on social media: Comparing brand websites and Facebook Pages., The Journal of Digital & Social Media Marketing, Volume II, Summer 2014
- Organization-Public Relationship: Satisfaction and Intention to Retain a Relationship with a Cell Phone Service Provider., Southern Journal of Communication, Volume 77, Number 3, July-August 2012
Timeline
Director of Growth Marketing
Devo
07.2023 - Current
Sr. Manager, Digital Strategy & ABM
Devo
09.2022 - 07.2023
Global ABM Lead
Devo
01.2022 - 09.2022
Senior Marketing Manager
Gryphon.ai
08.2020 - 01.2022
Senior Marketing Manager, Demand Generation
ExecVision
07.2019 - 08.2020
Field Marketing Manager
MicroStrategy
12.2017 - 07.2019
Marketing Specialist
Digicon
01.2016 - 12.2017
Marketing Officer
Tompkins Trust Company
09.2013 - 01.2016
Master of Science - Strategic Communications
Ithaca College
Bachelor of Arts - Communications Studies
Ithaca College