Greg Barnett
Tuscaloosa,AL
Summary
Sales and Operations executive with a strong history of success in sales strategy and team leadership. Expertise in market analysis and CRM management, leading to substantial sales growth through strategic partnerships. Consistently achieved and exceeded sales targets while strengthening client relationships and improving team performance. Demonstrates exceptional analytical, multitasking, and time management skills.
Overview
37
37
years of professional experience
Work History
National Sales Director of Gridiron
Certor Sports - VICIS/SCHUTT
Tuscaloosa, AL
09.2023 - 09.2025
- Directed national sales strategy for football equipment, managing Territory Sales Reps nationwide.
- Exceeded 2024 total sales by $2.9 million in 2025.
- Achieved 20% sales growth from 2023 to 2024 through targeted initiatives.
- Collaborated with marketing on impactful promotional campaigns and product launches.
- Implemented comprehensive training and mentoring programs to enhance sales team performance.
- Cultivated relationships with coaches and associations to increase market share.
- Engaged effectively with dealer network while focusing on direct business opportunities.
- Analyzed market trends to identify new business opportunities and target demographics.
National Sales Director - Diamond Sports
Certor Sports - TUCCI Division
Tuscaloosa, Alabama
08.2022 - 09.2023
- Developed national sales strategies to launch new baseball and softball division.
- Managed direct and dealer representatives across the nation, successfully rebranding division.
- Established strong relationships with key retail partners and distributors for collaboration.
- Evaluated market trends to discover growth opportunities within sports sector.
- Facilitated training sessions, boosting team performance and product expertise.
- Partnered with marketing on promotions, specifically targeting College World Series events.
- Investigated potential customers, identifying avenues for sustained revenue growth.
Regional Sales Manager - Southern Division
Certor Sports
Hoover, Alabama
03.2017 - 08.2022
- Formulated strategic sales plans to meet customer needs and enhance market share in Southeast/Southwest region.
- Conducted thorough market research to identify trends and refine sales strategies.
- Mentored six sales representatives and over 100 dealers across territory.
- Led training sessions on product knowledge and advanced selling techniques for sales team.
- Identified regional market trends to reveal new growth opportunities.
- Achieved average annual sales growth of fifteen percent in football, baseball, and softball categories.
- Cultivated relationships with prospects and organizations to promote product lines and broaden market presence.
Business Development Manager
Certor Sports
Hoover, Alabama
12.2013 - 03.2017
- Established strategic partnerships to enhance market presence in Alabama and increase customer engagement.
- Cultivated strong client relationships, ensuring satisfaction while addressing changing needs.
- Analyzed competitor strategies to refine approaches and strengthen market positioning.
- Maintained comprehensive database for existing customers and potential leads.
Owner
USA Playmaker Sports
Hoover, Alabama
05.2007 - 12.2013
- Founded youth baseball organization to enhance services for players and families.
- Secured market share in Alabama by implementing competitive pricing and superior customer service.
- Developed website, scheduling systems, and marketing plans, expanding reach to over 1,000 teams.
- Acquired by Perfect Game Inc as Regional Director overseeing USA Playmaker events.
Director of Inventory Control
Saks Incorporated
Birmingham, Alabama
03.1997 - 05.2007
- Managed inventory levels to ensure product availability and accuracy.
- Developed and implemented efficient inventory tracking procedures.
- Conducted stock audits to uphold optimal inventory control standards.
- Analyzed production costs and delivery data to enhance operational efficiency.
- Monitored storage conditions to enforce proper handling and organization.
- Maintained updated records to assess department performance regularly.
- Delivered training on inventory management best practices for warehouse personnel.
- Performed regular audits of warehouse supplies to identify discrepancies.
Zone Assets Protection Manager
PepsiCo
Birmingham, Alabama
02.1992 - 03.1997
- Optimized resource allocation to enhance operational efficiency and workflow.
- Developed training programs to improve staff skillsets and performance.
- Ensured compliance with applicable laws, regulations, and industry standards.
- Generated monthly reports for senior management detailing operational performance metrics.
Area Sales Manager
McRae's Incorporated
Jackson, Mississippi
06.1988 - 02.1992
- Trained and mentored sales team on product knowledge and customer engagement.
- Conducted performance reviews to evaluate team effectiveness and productivity.
- Led cross-functional meetings to align sales objectives with organizational goals.
- Managed sales representatives to maximize results through strategic oversight.
Education
Bachelor of Science - Human Resource Management
Louisiana Tech University
Ruston, LA05-1988
Skills
- Sales strategy and performance
- CRM systems and management
- Market analysis and insights
- Team leadership and development
- Key account management
- Problem solving and negotiation
- Effective communication skills
- Strategic networking and relationships
- Revenue growth strategies
- Sales metrics tracking and goals
- B2B sales strategies and tactics
- Online sales and referrals
References
References available upon request.
Timeline
National Sales Director of Gridiron
Certor Sports - VICIS/SCHUTT
09.2023 - 09.2025
National Sales Director - Diamond Sports
Certor Sports - TUCCI Division
08.2022 - 09.2023
Regional Sales Manager - Southern Division
Certor Sports
03.2017 - 08.2022
Business Development Manager
Certor Sports
12.2013 - 03.2017
Owner
USA Playmaker Sports
05.2007 - 12.2013
Director of Inventory Control
Saks Incorporated
03.1997 - 05.2007
Zone Assets Protection Manager
PepsiCo
02.1992 - 03.1997
Area Sales Manager
McRae's Incorporated
06.1988 - 02.1992
Bachelor of Science - Human Resource Management
Louisiana Tech University
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