GREG BOTELHO
Roswell,GA
Summary
To utilize my aptitude, intelligence, work ethic, people skills, and outstanding attitude to positively impact an organization by innovating, inspiring, and improving communications, outreach, and engagement
Overview
25
25
years of professional experience
Work History
Communications Director
City of Milton
01.2020 - Current
- Lead dynamic, multi-faceted, national award-winning communications operation with impressive record in marketing, informing, connecting, and engaging both external and internal audiences
- Drove exponential growth in all key communications metrics including year-over-year jumps of 56% in Facebook reach, 121% in IG reach, 59% in YouTube subscribers, 45% in website users
- Fueled starkly positive public perception of city (#1 in U.S
- In service, 99th percentile in “image”) with pitch-perfect, extensive day-to-day efforts as measured by National Community Survey
- Proactively promote transparency through range of measures, contributing to 98th/99th percentile measures in openness and honesty, 22 percentile increase in informing residents on issues in NCS
- Captain small, innovative team that regularly, successfully rolls out initiatives to reach more people in more ways such as text-alerts, podcasts, old-school kiosks, and social media portfolio
- Collaborate well with leaders, staffers across all arms of City government, community, outsiders
Author
Self-employed
01.2016 - 01.2019
- Wrote Hope, a young adult novel chronicling heroic, emotional journey of a Syrian refugee girl
- Penned grade-school books, including Adultsitters about 2 friends saving the U.S
- From an anti-aging miracle gone wrong and others on dystopian societies, an “emoji man,” and more
- Created book framework on 1932 L.A
- Olympics that won award at Atlanta Writers Conference
Newsdesk Editor, Producer, Editor
CNN.com
01.2000 - 01.2016
- Company Overview: CNN.com, which in 2016 claimed 115 million unique visitors, 1.9 billion views
- Top writer in quality, production (2-7 stories/day), and effectiveness (generating millions of page views a day)
- Supervised CNN Digital’s news desk, coordinating, coaching, directing 3 to 12 staffers per shift
- Thrived processing info, writing, communicating in high-stress, fast-paced news environments
- Crafted stories on array of subjects like global health crises, diplomacy, high-profile trials, terrorism, war, natural disasters, revolutions, mass shootings, policing, faith, water poisoning, geopolitics, same-sex marriage, hostage-taking, women’s rights, disease, celebrity, heroism
- Tracked social media exhaustively, then folded relevant facts, stories, and pictures into content
- Posted several times per shift to @CNNbrk, which at the time had 37+ million Twitter followers
- Worked closely with CNN staff worldwide to offer and collect editorial details and direction
- Among select CNNers to participate in months-long classes about leadership and management
- CNN.com, which in 2016 claimed 115 million unique visitors, 1.9 billion views
City Editor
Patriot Ledger
01.2007 - 01.2010
- Company Overview: Daily publication honored in 2010 and 2008 by regional press associations as New England’s best paper in 2nd largest circulation category
- Managed up to 30 staffers at daily publication
- Conceived ideas, assigned and directed reporters, line-edited stories and deep reports on crime, politics, education, high day care costs, drunk driving, psychiatric drugs, health, economic woes
- Worked with layout editors, graphic artists to conceive, assign, edit, publish prominent content
- Created and oversaw one-page daily special report, “Ledgerland,” using alternative storytelling techniques to dive into a range of topics from profiles to light features to serious investigations
- Wrote, edited, posted stories to PatriotLedger.com while fostering a digital-first environment
- Daily publication honored in 2010 and 2008 by regional press associations as New England’s best paper in 2nd largest circulation category
Education
Master’s Degree - Public Policy
Georgetown University
Washington, DCBachelor of Arts - undefined
Harvard University
Cambridge, MASkills
- Writing
- Editing
- Tech Savvy
- Speechwriting
- Innovation
- Social Media
- Connecting
- Leader
- Multimedia
- Quick Learner
- Proactive
- Collaborative
- Project Managing
- Dreamer
- Doer
Awards
- Grassroots Marketing Award, National Association of Government Communicators, 2024, For effort tied to Milton’s first ever self-run municipal election.
- Voice of the People Award, International City/County Management Association, 2023, For soliciting community feedback and turning it into action, with focus on mobility/transportation.
- Part of CNN Peabody Award-winning teams, 2011, For coverage of Arab Spring, Syria unrest, Nigeria schoolgirl kidnapping (with my story featured in award presentation).
- New England Newspaper of the Year, N.E. Newspaper Association, 2008, To Patriot Ledger.
- New England Newspaper of the Year, N.E. Newspaper and Press Association, 2010, To Patriot Ledger.
- National Headliner Awards, CNN, 2003, For 'America Remembers' special report.
- International Emma Award in Education and Home Learning, CNNfyi.com, 2000
Personal
Proud, involved dad of four amazing daughters; husband of remarkable integrative physician., Manager of two Roswell Santos club travel soccer teams after legendary rec coaching 'career'., Former chair/vice chair of Roswell North Elementary, Crabapple Middle governance councils.
Timeline
Communications Director
City of Milton
01.2020 - Current
Author
Self-employed
01.2016 - 01.2019
City Editor
Patriot Ledger
01.2007 - 01.2010
Newsdesk Editor, Producer, Editor
CNN.com
01.2000 - 01.2016
Master’s Degree - Public Policy
Georgetown University
Bachelor of Arts - undefined
Harvard University
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