Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Greg Byers

Indianapolis,IN

Summary

Dynamic Social Media Marketing Manager with 12+ years of experience driving brand growth through strategic content creation, community engagement, and data-driven campaigns. Proven track record of increasing audience engagement, converting followers into customers, and building authentic brand presence across platforms. Skilled in collaborating with cross-functional teams, managing influencer relationships, and crafting compelling narratives that resonate with small business owners and entrepreneurs.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Senior Social Media Marketing Manager

Salesforce
Indianapolis, IN
08.2021 - Current
  • Lead comprehensive social media strategy across Instagram, TikTok, Facebook, LinkedIn, and Twitter, growing total audience by 42% in 24 months
  • Manage a team of 3 content creators, developing engaging content that increased engagement rates by 68% and drove 22K+ new email subscribers through social channels
  • Spearheaded influencer marketing program, establishing partnerships with 45+ small business influencers, resulting in 3.2M impressions and $1.2M in attributable revenue
  • Introduced data-driven content optimization process, improving click-through rates by 37% and reducing cost-per-acquisition by 28%
  • Collaborate with design and product teams to ensure cohesive brand messaging and highlight new product features through strategic content campaigns

Social Media Marketing Manager

Convertkit
Nashville, TN
05.2016 - 10.2021
  • Revitalized brand presence across social platforms by developing platform-specific content strategies tailored to creator audiences
  • Created and implemented UGC strategy that generated 250+ authentic customer testimonials, increasing conversion rates by 21%
  • Established and managed relationships with 20+ content creators to develop co-marketing campaigns that expanded audience reach by 37%
  • Analyzed platform performance metrics to optimize content strategy, resulting in 52% increase in social media referral traffic
  • Coordinated cross-functional efforts between marketing, design, and product teams to maintain consistent brand voice and messaging

Digital Marketing Coordinator

Hootsuite
Nashville, TN
06.2013 - 04.2016
  • Assisted in developing and implementing social media content calendars across multiple platforms
  • Created engaging visual and written content that increased follower engagement by 28%
  • Monitored social media channels and responded to user inquiries, maintaining a 95% response rate within 4 hours
  • Collaborated with design team to develop on-brand social media assets and templates
  • Tracked performance metrics and prepared monthly reports on campaign effectiveness

Education

Bachelor of Science - Marketing

Fisk University
Nashville, TN
05-2013

High School Diploma -

Covenant Christian High School
Indianapolis, IN
04-2009

Skills

  • Social Media Strategy & Management
  • Content Creation & Curation
  • Social Media Analytics & Reporting
  • Community Management & Engagement
  • Influencer Marketing & Partnerships
  • Project Management
  • Social Media Advertising
  • Cross-functional Team Collaboration
  • Social Listening & Brand Monitoring
  • Crisis Management
  • Adobe Creative Suite
  • Canva, Later, Sprout Social, Hootsuite
  • Video Editing & Production

Certification

  • Meta Certified Social Media Marketing Professional (2023)
  • HubSpot Social Media Marketing Certification (2022)
  • Google Analytics Certification (2021)
  • Hootsuite Social Marketing Certification (2020)
  • Sprout Social Certification (2019)

Timeline

Senior Social Media Marketing Manager

Salesforce
08.2021 - Current

Social Media Marketing Manager

Convertkit
05.2016 - 10.2021

Digital Marketing Coordinator

Hootsuite
06.2013 - 04.2016

Bachelor of Science - Marketing

Fisk University

High School Diploma -

Covenant Christian High School

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Greg Byers