Greg D'Andrea
Foxboro,MA
Summary
A growth driving executive leader with almost 20 years of success increasing company revenue and market share. Strategic thinker with proficiency in both traditional and digital marketing strategy, marketing analytics and revenue growth. Offering strengths building effective teams and developing marketing strategies to drive company growth. I have worked both in and for established companies and startups. I'm a firm believer in inbound marketing, thought leadership and strategic account based marketing. I have built marketing and sales teams that have consistently achieved KPIs and goals.
Overview
18
18
years of professional experience
Work History
Vice President of Marketing
Activate Care
Boston, Massachusetts
09.2019 - Current
- Responsible for the overall management of team of 7 direct reports providing coaching, leadership and assistance with strategy development and program execution
- Efforts resulted in establishing and maintaining $10 million pipeline for CareHub platform
- In 2019, lead the rebranding of Act.md to Activate Care including all branding, website redesign, content creation and digital marketing activities for new brand
- In 2022, launched Path Assist solution to market, including determining product market fit, developing buyer personas, designing digital, social and event marketing strategies for new product launch.
- Created Activate Care's Social Media marketing function, hiring first full time Social Marketing Manager, publishing content 10 times a week across all platforms. Increased Activate Care social community by 800% in first 6 months.
- Maintained rigorous content publishing calendar, increasing content produced by 55% establishing Activate Care's subject matter experts as thought leaders.
- Directed relationship with our PR firm, Heurisay, with a $15,000 per month budget
- Increased web traffic with new CTAs and landing pages to over 2,000 visits a month
Vice President, Marketing and Sales
The Service Council
Dedham, MA
01.2019 - 09.2019
- Was responsible for integration of Service Council brand, social media, campaigns, and major event into the SAP Insider family.
- Executed weekly thought leadership based email campaigns to Service Council database
- Installed HubSpot CRM and Marketing Hub to automate, streamline, and better measure results of our efforts.
- Designed and Delivered Marketing strategy, advisory and content and event based campaigns to Service Council clients IFS, PTC, SAP, ServiceMax, Salesforce, and others.
Director, Marketing
QiO Technologies
Remote
03.2018 - 12.2018
- Built marketing processes for QiO Technologies over 2 month timeframe which delivered MQLs to develop a $20mil pipeline
- Planned and implemented strategies to grow revenue focusing on building social, email, case study content to execute 2-3 campaigns a week
- Created Analyst Relations and PR strategy to drive brand awareness and lead generation
- Resulted in 25 MQLs per month
- Summarized and collected sales data to prepare weekly marketing reports.
Vice President of Growth
LNS Research
Cambridge, MA
05.2013 - 12.2017
- Third employee and member of the Executive Team at LNS Research
- Directed company strategy, messaging, product strategy, and strategic growth plans focusing on sales and marketing
- Led Marketing and Sales teams in strategic executive-level planning.
- Created and integrated market plans to establish LNS Research brand in the marketplace.
- Built team from 0 to 15 team members including establishing KPIs to improve team efficiencies and growth strategies.
- Grew revenue from $0 start-up to $4million recurring revenue over 4 years, an average of 35% year-over-year growth
- Created Marketing processes, including developing content marketing processes and calendars, design and execution of Social Media programs to grow LNS Research community to 60,000 members
- Installed HubSpot Marketing Hub and CRM
- Engaged our first outside PR firm and managed relationship and budget
Sales Director
Aberdeen Group
Boston, MA
07.2009 - 05.2013
- Managed Aberdeen's Manufacturing and Supply Chain practices to deliver thought leadership driven marketing campaigns to over 50 clients like PTC, Microsoft, Siemens, SAP, Rockwell, SAS, JDA, e2Open
- Achieved 105% individual quota achievement in each of 2009, 2010, 2011 and team quota achievement of 111% and 99% in 2012 and 2013%
- Drove Aberdeen's Agency partners channel to provide 15-20 lead generation campaigns for clients like Mindshare, SuccessFactors, and SAP
Sales Director
UpToDate
Waltham, Massachusetts
05.2005 - 07.2009
- Delivered over-quota sales results ($1million quota) in 2005
- Hired and trained talented employees to build valuable, skilled sales team.
- Presented sales proposals to prospective customers to build new opportunities.
- Salesperson of the Year in 2005 and 2006 and,
- Created training and supporting content for switch to Salesforce in 2008
- Generated SQLs, presented solutions and lead 4-6 month sales cycle from prospecting to close for myself and supporting team's sales.
Education
Bachelor of Arts - Public Administration/Political Science
Stonehill College
01.2004
High School Diploma -
Walpole High School
01.2000
Skills
- Digital Marketing
- Marketing Strategy Development
- Demand Generation
- Marketing Program Management
- Strategic Planning and Alignment
- Cross-departmental Alignment
- Market Research Analysis
- Google Analytics
- Complex Problem Solving
- Trade Show Coordination
- Verbal and Written Communication
- Direct Email Marketing
- Product Launches
- Senior Management Mentoring
- Establishing KPI Metrics
- Search Engine Optimization
- Brand Awareness
- Social Media Marketing
- Strategic Marketing
- Thought leadership
- Product positioning
- Public Relations
- C-level relationship management
- Marketing and advertising
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Vice President of Marketing
Activate Care
09.2019 - Current
Vice President, Marketing and Sales
The Service Council
01.2019 - 09.2019
Director, Marketing
QiO Technologies
03.2018 - 12.2018
Vice President of Growth
LNS Research
05.2013 - 12.2017
Sales Director
Aberdeen Group
07.2009 - 05.2013
Sales Director
UpToDate
05.2005 - 07.2009
Bachelor of Arts - Public Administration/Political Science
Stonehill College
High School Diploma -
Walpole High School
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