Greg FARSHTEY
Windsor,CT
Summary
Demonstrated record of accomplishment in proposing, outlining, writing and editing engaging, fresh content. Logical and methodical with creative eye for details and diligence in producing exceptional work. Well-versed in building interest in readers, content strategy and critically approaching problems.
Overview
28
28
years of professional experience
Work History
Contract Content Writer
Awdio
01.2022 - Current
- Developed intellectual property and related content tailored for a novel audio application, ensuring engaging user experiences.
Freelance Writer
Self-Employed
01.2003 - Current
- Authored a diverse portfolio of written content, including NY Times best-selling titles, the popular BIONICLE comic and NINJAGO graphic novels, and over 100 other books
- Developed ecommerce copy and podcast scripts for clients such as HABA US and BabyBus.
Editorial Director
The LEGO Group
01.2000 - 01.2022
- Directed the development of engagement content, including the creation and maintenance of D2C brand voice
- Created and edited all written material for LEGO Life print, web and app content marketing initiatives
- Collaborated with cross-functional teams on content strategy
- Developed content strategy for owned media
- Created and managed annual content calendar for print, app and social media
- Led the “Meet the Sprockets” Walmart campaign, resulting in a 63% increase in LEGO Classic sales year on year
- Spearheaded the Prescription for Play program, enhancing B2B marketing efforts for pre-school products
- Produced SEO-focused ecommerce copy for LEGOshop.com and Amazon
- Managed staff writers and freelancers
- Created editorial style guides
- Ensured content compliance with the Children’s Online Privacy Protection Act.
Direct Response Copywriter
Harcourt Learning Direct
01.1996 - 01.2000
- Developed a range of marketing materials for Harcourt Learning Direct and California College for Health Sciences, including advertisements, brochures, and email campaigns to effectively demonstrate the benefits of distance learning programs
- Crafted compelling online content that enhanced brand presence and engaged potential students in digital spaces
- Tailored messaging strategies to align with the educational values and goals of distance education.
Education
Bachelor’s Degree - Communications -
State University of New York @ Geneseo
Skills
- Editorial
- Copywriting
- Content Marketing
- Brand Voice Creation
- Content Strategy
- Digital Media
- Social Media
- Publications
- Content Development
- Copy Editing
- Storytelling
- Game Design
- Script Writing
- Web Content
- Marketing Communications
- Proofreading
- Microsoft Office
- Microsoft Teams
- Creative Writing
- Editing skills
- Strong Research Abilities
- Effective writing
- SEO knowledge
- Deadline Management
- Project Management
Websites
Timeline
Contract Content Writer
Awdio
01.2022 - Current
Freelance Writer
Self-Employed
01.2003 - Current
Editorial Director
The LEGO Group
01.2000 - 01.2022
Direct Response Copywriter
Harcourt Learning Direct
01.1996 - 01.2000
Bachelor’s Degree - Communications -
State University of New York @ Geneseo
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