Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
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Greg Garrod

Www.greggarrod.com

Summary

Dynamic professional with extensive experience in leveraging analytics to drive creative solutions and strategic growth. Recognized for exceptional problem-solving abilities and a commitment to fostering collaborative environments that encourage creative thinking. Core competencies include strategic thinking, project management, and effective communication. Focused on delivering measurable results while cultivating a culture of empathy and teamwork.

Overview

8
8
years of professional experience

Work History

Senior Creative Lead

Bader Rutter
Chicago, IL
11.2019 - Current
  • Lead creative on a diverse portfolio of clients, including Pioneer, Prairie Fresh, the Milwaukee Bucks, Johnson Financial Group, Zoetis, the Betty Brinn Children's Museum, and Sentricon.
  • Directed creative strategy and execution across integrated campaigns, ensuring alignment with client business goals, while pushing creative boundaries.
  • Collaborated with cross-functional teams, including designers, strategists, and digital experts, to develop creative that resonated across digital, print, social, and experiential channels.
  • Drove strategic development by interacting with clients and presenting innovative, creative work that aligns with their business goals.
  • Developed creative briefs and provided leadership on project direction, ensuring all deliverables met both strategic objectives, and creative excellence.
  • Mentored junior team members, providing feedback on creative work, and guiding their professional growth within a collaborative, high-performing environment.

Freelance Copywriter

Chicago, IL
08.2017 - 11.2019
  • Worked with numerous agencies on a wide range of high-profile clients, including Oreo, Coke, Nabisco, CareerBuilder, Sears, and VitaminWater
  • Led the creative development of multi-channel campaigns that spanned TV, print, digital, social media, and experiential
  • Developed cohesive brand narratives that stood out in the market while aligning with client objectives and business KPIs
  • Presented creative concepts to clients, leading discussions to refine and enhance ideas based on feedback and strategic insights

Associate Copywriter

McGarryBowen
Chicago, IL
04.2017 - 08.2017
  • Worked on high-profile clients such as BelVita, Olive Garden, Blue Cross Blue Shield, and Oscar Mayer
  • Collaborated with senior creatives and account teams to concept and develop creative ideas for integrated marketing campaigns
  • Gained experience in client-facing roles, delivering presentations and refining concepts to meet business goals while maintaining creative integrity
  • Worked under tight deadlines, honing the ability to balance creativity with practical solutions to deliver high-quality work on time

Education

Copywriting -

Chicago Portfolio School
Chicago, IL
04.2017

Advertising & PR -

DePaul University
Chicago, IL
05.2015

Skills

  • Creative Leadership & Direction
  • Integrated Campaign Development
  • Client Collaboration & Presentations
  • Creative Briefs & Strategy
  • Cross-Functional Team Leadership
  • Brand Strategy & Execution
  • Feedback & Mentorship
  • Multi-Channel Marketing (Digital, Print, Social, Experiential)
  • Creative Process Refinement
  • Concepting, Copywriting, and Design
  • Adobe Creative Suite (for copy/design)
  • Script Writing & Storytelling
  • Being Nice
  • Problem-Solving & Solutions-Oriented Thinking

Affiliations

  • American Advertising Federation Judge
  • 826Chi Writing Tutor

Accomplishments

  • NAMA, 2021-24, First Place and Best in Show

Timeline

Senior Creative Lead

Bader Rutter
11.2019 - Current

Freelance Copywriter

08.2017 - 11.2019

Associate Copywriter

McGarryBowen
04.2017 - 08.2017

Copywriting -

Chicago Portfolio School

Advertising & PR -

DePaul University

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Greg Garrod