GREG HARP
Antioch,TN
Summary
Innovative and solutions oriented Creative Director with over 20 years of professional experience. Emphasis on Leadership, Graphic Design, Videography, and Marketing. I am a highly motivated self-starter and team player who is dedicated to surpassing objectives while providing excellent service. Highly skilled in digital multimedia with a focus on B2B, B2C, B2G along with postproduction editing, and strong story development. Trend forecasting, maximizing projects to streamline the process, balancing my teams' strengths and weakness, plus pivoting quickly to adjust priorities, are all areas where I thrive. Approachable and honest leader with a talent for balancing multiple priorities within a fast-paced environment. Leading with compassion and innovative ideas, I am a driven self-starter with a passion for my career that speaks through the results of my work.
Overview
16
16
years of professional experience
Work History
CREATIVE DIRECTOR MARKETING
IDEMIA North America
01.2021 - Current
- Directed IDEMIA Xccelerate 2022 User Conference brand development
- Developed new messaging for 2022 TSA PreCheck marketing campaign
- Directed creative development of assets for more than 5 conferences in 2022
- Directed brand identity for IdentoGO / TSA website
- Developed brand guidelines for IDEMIA products / services
- Directed the development of creative assets for products such as CAT / CAT2, MID, Mobile Biometric Check, and STORM ABIS
- Directed all North American Town Halls including branding and editing
- Directed marketing campaigns for IDEMIA Mobile ID (MID) and STORM ABIS that included sourcing and hiring of talent, set design, storyboarding, graphic design for print / digital / social, videography, and voice over talent.
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Streamlined creative processes for improved efficiency and team productivity.
- Mentored junior designers, fostering professional growth and enhancing overall team capabilities.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Increased client satisfaction by delivering tailored design solutions that exceeded expectations.
- Collaborated with stakeholders to define project vision and ensure alignment with business goals.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Developed comprehensive style guides to maintain brand consistency across all channels.
- Drove innovation by staying current on industry trends and incorporating new ideas into design work.
- Improved internal communication by designing visually engaging presentations and collateral materials.
- Created award-winning designs that effectively communicated complex concepts to diverse audiences.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Collaborated with senior management to develop and implement marketing initiatives.
SENIOR MANAGER DIGITAL MEDIA
IDEMIA North America
01.2019 - 01.2021
- Creative Director / Project Manager for 2021 Public Security User Conference video content and graphic design
- Creative Director / Producer of 2021 CA Driver License winning bid proposal video
- Creative Director of 2020 Q4 Mobile ID photoshoot and branding direction
- Creative Director for Mobile ID video and branding in Q1 2021
- Directed a monthly flow of video projects supporting Marketing endeavors across IDEMIA's North American Business Units
- Directed live broadcast of All Hands meetings to an audience of over 1,000 viewers.
- Achieved operational excellence by streamlining processes and implementing best practices.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Increased customer satisfaction with timely project deliveries and seamless communication.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Mentored junior staff members for skill development and career progression within the organization.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Provided strong leadership to enhance team productivity and morale.
- Implemented and developed operational standards, policies and procedures.
SUPERVISOR DIGITAL CONTENT DESIGN
IDEMIA North America
01.2018 - 01.2019
- Led a team of videographers, and editors to create exceptional video content
- Created internal and external marketing, training videos, and employee communications
- Oversaw the development of a content strategy for internal use
- Managed broader communication with employees in the field
- Directed the live broadcasting of All Hands meetings complete with high quality video, lower thirds, and multiple camera angles broadcast to an audience of over 1,000 viewers
- Provided internal marketing content on screens
- Developed recurring programs for inclusion in a monthly lineup such as employee interviews, documentary footage and current company news
- Directed interactive training, developed for training videos
- Led live video broadcasts featuring Sr
- Management, multiple cameras switching/editing.
INSTRUCTIONAL DESIGNER | TRAINING SPECIALIST
IDEMIA North America
01.2014 - 01.2016
- Revised and re-branded all training documentation and all online training courses
- Created and edited original content for training courses
- Creation of 30+ CBTs (many containing highly sensitive material)
- Video production, filming, editing, cutting, and finalizing LMS Admin (SilkRoad Greenlight).
DIGITAL CONTENT DESIGNER
IDEMIA North America
01.2008 - 01.2010
- Conceptualized, developed, and finalized all digital video media, including interviews, internal interest pieces, as well as marketing and training videos
- Focused on motion graphics, logo design, digital animation, and storyline development
- Directed a monthly flow of video projects supporting Marketing endeavors
- Created external marketing videos and photo collateral supporting product marketing
- Directly contributed to a sales increase of over 63% for proprietary technology
- Developed video communications for internal marketing and employee engagement.
Education
B.A. ENGLISH -
Middle Tennessee State University
Murfreesboro, TN05.2008
University of Louisiana Monroe -
Monroe, LA
Monroe, LA05.2004
Skills
- Leadership
- Marketing
- Project Management
- Campaign Management
- Creative Direction
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe Lightroom
- Canva Figma
- Videography
- Photography
- Graphic Design
- Project Management Expertise
- Strategic Communications
- Media Industry Expertise
- Campaign Development
- Design Understanding
- Creative Team Leadership
- Brand Messaging
- Storyboard Creation
- Budget Adherence
- Design Leadership
- Motion Graphics
- Digital Marketing
- Print Production
- Video Editing
- Art Direction
- Concept Development
- Advertising Campaigns
- Visual Storytelling
- Creative Problem Solving
Timeline
CREATIVE DIRECTOR MARKETING
IDEMIA North America
01.2021 - Current
SENIOR MANAGER DIGITAL MEDIA
IDEMIA North America
01.2019 - 01.2021
SUPERVISOR DIGITAL CONTENT DESIGN
IDEMIA North America
01.2018 - 01.2019
INSTRUCTIONAL DESIGNER | TRAINING SPECIALIST
IDEMIA North America
01.2014 - 01.2016
DIGITAL CONTENT DESIGNER
IDEMIA North America
01.2008 - 01.2010
B.A. ENGLISH -
Middle Tennessee State University
University of Louisiana Monroe -
Monroe, LA
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