Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Awards
Additional Information
Generic

Greg Jones

MINNEAPOLIS,MN

Summary

Senior executive with proven track record in driving growth and operational excellence. Adept at strategic planning, project management, and leveraging data to inform decisions. Strong focus on fostering team collaboration and adapting to changing business needs. Highly skilled in leadership, communication, and delivering impactful results.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Senior Director, Paid Media Strategy

TheKey
09.2024 - Current
  • Lead global paid media strategy and execution teams (agency and internal) in support of the enterprise’s B2C and B2B initiatives
  • Re-designed the GTM strategy for paid media resulting in a decrease of Cost-Per-Lead by 300% while increasing Return on Marketing Investment by 40%
  • Created and optimized cross-functional team process and ways of working specific to measurement, benchmarking, and MarTech/AdTech platform augmentation and adoption
  • Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
  • Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.

VP, Director of Digital Investment & Strategy

Colle McVoy
09.2019 - 09.2024
  • Centralized, built, and lead subject matter expert teams for digital channels and platforms including programmatic, paid social, paid search, affiliate, and AdOps
  • Develop and lead agency digital media strategy across all agency clients including, strategy, planning, insights, execution, optimization, and reporting
  • Serve as thought leader and agency expert for adtech, martech, and digital marketing focused topics resulting in the development of agency POVs, protocols, and best practices across all clients and client teams

Associate Director, Digital Strategy

Haworth Marketing + Media
06.2018 - 09.2019
  • Lead digital strategy, media strategy, and channel planning teams for Walmart, Dick’s Sporting Goods, Academy of Motion Picture Arts & Science, SCI International, and Schell’s/Grain Belt Brewing
  • Serve as main point of contact for creative agency integration across multiple clients and agency teams including creative, strategy, multicultural, PR, and experiential
  • Led teams of up to 20 personnel, supervising daily performance as well as training and improvement plans.

Associate Media Director

space150
02.2016 - 06.2018
  • Co-lead of space150’s media department. This entails, but is not limited to, designing and enacting the agency’s media strategy and process, serving as a point of contact for new business purposes, and furthering existing clients and new business through thought leadership and guidance for all aspects of the media discipline
  • Clients include Buffalo Wild Wings, Schwan’s Consumer Brands, Mystic Lake Casino, Cambria Countertops, and 3M
  • Responsible for agency POVs and thought leadership as it relates to the state of media, media strategy, and future trends. Served as agency ambassador, evangelist, and thought leader for space150’s media discipline within the local and national advertising community at large

Senior Engagement Planner

Carmichael Lynch
07.2013 - 02.2016
  • Led a team that was responsible for Subaru of America (SOA) Tier I and Tier II digital media efforts, i.e., national branding/launches and in-market auto intenders. This includes but is not limited to strategy, planning, execution, optimization, and reporting
  • Responsible for the digital content strategy, development and execution for SOA’s national branding campaigns and TV integrations
  • Collaborated with cross-functional teams to align goals and ensure project success.

Experience Architect/Digital Media Planner

Periscope
01.2011 - 07.2013
  • Planned, bought, and executed digital media plans and strategies for a number of Periscope clients across a number of business categories and verticals, such as, Cummins Power Generators, United Healthcare, Papa Murphy’s Pizza, and Anderson Windows
  • Developed and implemented brand strategies for Periscope’s clientele, including but not limited to digital (display, mobile, social), loyalty, and multi-channel marketing efforts

Artist Development Representative

Universal Music Group
03.2006 - 10.2010
  • Executed integrated marketing campaigns for album releases and tour support across Midwest territory
  • Managed experiential marketing and influencer partnerships for major label artists
  • Pioneered early social media marketing strategies for emerging music talent

Education

Bachelor of Arts - History

University of Utah
12.2005

Skills

  • Leadership, mentorship, and team building
  • Complex problem solving for highly matrixed organizations
  • Cross-functional matrix leadership managing creative, analytics, strategy, and operations teams simultaneously
  • Change management leadership - guided Fortune 500 brands through major technology and process transformations
  • P&L optimization through strategic team restructuring and technology implementation
  • MarTech & AdTech implementation leadership
  • Analytics: GA4 Adobe Analytics, Tableau, etc
  • Paid Search: Google Ads and MSA
  • Paid Social: Meta, LinkedIn, TikTok, Pinterest, and Snap
  • DSPs: TTD, DV360, Viant, Zeta, Amazon, and Yahoo
  • Affiliate: Impact, CJ, Rakuten
  • AdOperations: CM360, Innovid, and Clinch

Certification

  • Google Ads Certified (Search, Display, Video, Shopping)
  • Google Analytics Individual Qualification (IQ)
  • Facebook Blueprint Certified
  • Amazon Advertising Certified

Languages

English (Native)

Timeline

Senior Director, Paid Media Strategy

TheKey
09.2024 - Current

VP, Director of Digital Investment & Strategy

Colle McVoy
09.2019 - 09.2024

Associate Director, Digital Strategy

Haworth Marketing + Media
06.2018 - 09.2019

Associate Media Director

space150
02.2016 - 06.2018

Senior Engagement Planner

Carmichael Lynch
07.2013 - 02.2016

Experience Architect/Digital Media Planner

Periscope
01.2011 - 07.2013

Artist Development Representative

Universal Music Group
03.2006 - 10.2010

Bachelor of Arts - History

University of Utah

Awards

2016 - Silver Effie Award: Subaru of America - Sustained Success Campaign, 2015 - Adweek Media Plan of the Year: Subaru of America - Roadkill Campaign, 2015 - Facebook Blue Award: Subaru of America - #MakeADogsDay Campaign, 2014 - Adweek Media Plan of the Year: Subaru of America - Ride of Her Life Campaign

Additional Information

  • Volunteer Ski Patroller
  • Certified Yoga Teacher - ERYT 200 Hr
  • Spin Instructor
  • Crossword Puzzle Enthusiast

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