Greg Keesee

Own and manage all of VIIRL marketing including Paid Ads, Email Marketing, Sales and Marketing Collateral, PR, Social Media, Website and SEO, client marketing strategy, and internal communications.

Notable Achievements:

• Increased inbound new revenue by 125%, decreased unqualified leads by 51%, and increased leads in sales funnel by 25%
• Created email marketing automation for prospecting and client upsells
• Developed comprehensive marketing plans for product launches, resulting in increased sales and client retention
• Created and Established a Marketing foundation including SOP's, Brand Guide, Customer Personas, and Sales Collateral.
• Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
• Negotiated favorable contracts with vendors and partners, reducing costs while maintaining high-quality results.

• Owned and Managed Active Campaign Mix, New Experiments, and outbound campaign performance for 13 countries and in 6 languages.
  
• Leveraged data insights from internal data, previous campaigns, and market research to develop targeted marketing initiatives.
  
• Exceeded experiments target by 35% in 2022 while exceeding win ratio target by 25%.
  
• Streamlined campaign process from inception to execution and resulting in increased testing velocity.
  
• Created a partnership between sales and marketing to share best practices and better stay connected to our customer's needs resulting in improved performance in sales and marketing channels.
  
• Created and designed reporting dashboards for KPI's of channels that align with business goals.
  
• Created a new marketing channel of internal marketing to provide marketing support to our sales and support staff from the ground up. This resulted in decreased support call times and an improvement in revenue per contact.

• Manage and continually optimize our outbound sales campaign program, working closely with product and marketing partners to envision, test, measure and optimize new campaigns.
  
• Exceeded campaign experiment targets while also exceeding targets in new sales per contact.
  
• Continually review and improve existing campaign mix, working with data analytics team to fine-tune campaign segmentation models and with product teams to tweak product positioning.
  
• Manage key campaign processes, including campaign idea intake process, testing calendar, feedback loops to product partners, campaign detail and messaging repository, and split testing planning.
  
• Perform campaign analysis in partnership with the business intelligence team. Understand and clearly communicate what’s driving campaign results, and the implications for the business.
  
• Leverage different data sources to identify valuable customer segments and lifecycle triggers, in partnership with advanced analytics teams and dialer management team.

• Managed teams ranging from 15-25 business consultants via outbound voice
  
• 2018 Luminary Award Winner - Top Performing Sales Manager
  
• Created, Developed, and Executed sales training that became the standard process for onboarding new consultants.
  
• Track record of exceeding sales targets and building high-performing teams.