Greg Killion
Oakland,CA
Summary
Dedicated and visionary Senior Creative Director with nearly 15 years of management experience and a 20-year career of proven exceptionalism. Passionate about art, storytelling, and social experiences.
Overview
18
18
years of professional experience
Work History
SENIOR MANAGING MARKETING CREATIVE DIRECTOR
Riot Games League of Legends: Wild Rift and Team Fight Tactics
2021.10 - 2024.01
- Led all global creative direction for League of Legends: Wild Drift and Team Fight Tactics Mobile
- Served as a bridge between international teams in LA, Mexico City, and Shanghai to collaborate on large-scale campaigns
- Managed a team of 8 Creative Directors and regional teams of copywriters, designers, and video editors across the US, Mexico, China, and Southeast Asia
- Designed major marketing campaigns and master project timelines by overseeing the end-to-end process of global launches, from concept ideation to execution and post-launch analysis
- Worked on product-based initiatives, including event design and gameplay development/balancing
- Spearheaded the Lunar New Year 2022 campaign, bringing in 100M+ activations from social channels
- Launched Team Fight Tactics Mobile in APAC regions
- Developed marketing strategy across 7 nations, resulting in a record-breaking 8M pre-orders, and over 4M additional downloads in the first two weeks.
PRINCIPAL MARKETING CREATIVE DIRECTOR
2020.06 - 2021.10
- Successfully launched the League of Legends: Wild Rift with 50M+ initial installs globally
- Created the cohesive creative and marketing strategy for an 18-month launch campaign
- Orchestrated sequenced launches in North and South America, Europe, and the Middle East while supporting regional teams
- Managed the historic launch of League of Legends Mobile in China, resulting in 80M+ downloads, making it the largest game launch in history
- Then developed LoL event with 20M+ players at launch
- Mentored young designers with constructive feedback and improved our efforts for synchronized workflow
- Fosters an engaging and positive work environment with the goal of driving real impact.
DIRECTOR OF CREATIVE
Pocketgems
2017.01 - 2020.01
- Built and managed the in-house multi-disciplinary creative marketing department for Pocketgems, a game company that develops War Dragons and the first-of-its-kind narrative experience, Episode
- Directed internal and external teams/agencies to develop CGI trailers, print, and merchandise material.
CREATIVE DIRECTOR
FunPlus
2016.01 - 2017.01
- Conceptualized and produced multiple live and streamed events in China, America, and Europe for FunPlus and IndiePlus
- Led an international team of artists to develop King of Avalon and the IndiePlus brand.
CREATIVE DIRECTOR
NEXON M
2014.01 - 2017.01
- Managed large creative teams between LA, San Francisco, and Seoul, South Korea
- Directed internal and external agencies in the development of CGI trailers, print design, event promotion, PR, press, and TV exposure
- Led art direction on multiple game titles for all VFX, characters, UI/UX, and sound.
MARKETING & VIDEO ARTIST
Supercell
2013.01 - 2014.01
- Brand artist for Clash of Clans, Hay Day, and Boom Beach, including multi-million-dollar ad campaigns that utilized animated commercials, print ads, and mobile performance advertisements.
VIDEO EDITOR
Gamigo US, Inc.
2012.01 - 2013.01
- Designed and directed game cinematics for Rift, Defiance, and End of Nations
- Directed all videography and promotional content including print, packaging, banners, and web design.
MOTION GRAPHIC & VIDEO DESIGNER
Yelp
2011.01 - 2011.01
- Enhanced Yelp's international brand and corporate identity with video content (commercials and YouTube productions), graphics, art, web design, and social media content
- Operated Yelp's A/V technology.
ASSOCIATE DESIGNER
Starz Entertainment
2006.01 - 2008.01
- Designed motion graphics for broadcast and large-scale programming within Starz Entertainment, a premium cable network owned by Lionsgate
- Developed graphic materials and on-demand video content.
Education
BACHELOR OF FINE ARTS (B.F.A.), PHOTOGRAPHY & NEW MEDIA -
Kansas City Art Institute
Kansas City, MO01.2006
Skills
- Creative Vision
- Brand Building
- Project Oversight
- Team Management
- Community Engagement
- User Experience
- Gaming Design
- Campaign Planning
- Strategic Thinking
- Content Strategy
- Team Leadership & Mentoring
- Visual Storytelling
Personal Information
Title: SENIOR MANAGING MARKETING CREATIVE DIRECTOR
Awards
9X CLIO AWARD RECIPIENT, 1 Grand, 3 Gold, 5 Silver | Clio, Advertising Excellence
Timeline
SENIOR MANAGING MARKETING CREATIVE DIRECTOR
Riot Games League of Legends: Wild Rift and Team Fight Tactics
2021.10 - 2024.01
PRINCIPAL MARKETING CREATIVE DIRECTOR
2020.06 - 2021.10
DIRECTOR OF CREATIVE
Pocketgems
2017.01 - 2020.01
CREATIVE DIRECTOR
FunPlus
2016.01 - 2017.01
CREATIVE DIRECTOR
NEXON M
2014.01 - 2017.01
MARKETING & VIDEO ARTIST
Supercell
2013.01 - 2014.01
VIDEO EDITOR
Gamigo US, Inc.
2012.01 - 2013.01
MOTION GRAPHIC & VIDEO DESIGNER
Yelp
2011.01 - 2011.01
ASSOCIATE DESIGNER
Starz Entertainment
2006.01 - 2008.01
BACHELOR OF FINE ARTS (B.F.A.), PHOTOGRAPHY & NEW MEDIA -
Kansas City Art Institute
Similar Profiles
Kyle LiechtyKyle Liechty
Digital Marketing Specialist at Riot GamesDigital Marketing Specialist at Riot Games
Skyler LoganSkyler Logan
QA/Beta Tester For Valorant at Riot GamesQA/Beta Tester For Valorant at Riot Games
MOLLY MASON-BOULÉMOLLY MASON-BOULÉ
Chief Operating Officer at Riot GamesChief Operating Officer at Riot Games