Greg Lake
West Roxbury,MA
Summary
Experienced results driven retail professional specializing in strategic planning, budgeting, sales, and category management. Passionate Team leader, teacher and talent developer. Skilled in developing successful category strategies, with proven track record in delivering financial targets. Solid background in driving continuous process improvement initiatives and commitment to delivering operational excellence.
Overview
27
27
years of professional experience
Work History
Dir Of Meat & Seafood
Stop and Shop Co.
06.2019 - 04.2024
- Led a merchandising team to support innovation and growth for overall meat and Seafood capabilities: including buying, vendor negotiations, product quality, and private-label
- Collaborated cross-functionally and proactively with key stakeholders of the organization to achieve financial sales and margin goals and results
- Developed high-level promotion and pricing strategies for meat and seafood categories, including short and long-term goals to improve promotional planning and growth
- Partnered and negotiated with the supplier community to find innovative product offerings to best position retail locations as a customer destination
- Translated current trends into a cohesive assortment strategy that maximizes financial targets while satisfying customer needs
- Recommended product selection and assortment plans; oversee supplier negotiations, product pricing and promotions
- Worked with cross functional support Dept's to insure proper execution of merchandising plans at retail
- Ensured service performance metrics including sales, service level, gross profit, funding, marketing, and compliance from vendors are negotiated and met while holding vendors accountable to agreements
- Demonstrated an acute understanding of the competitive marketplace and insights to increase market share
- Directly led and managed meat and seafood associates towards the achievement of organizational goals; mentor their professional development, and evaluated their effectiveness to drive individual and department success
- Led change efforts while managing a positive team culture and improving performance and accountability for the team.
Dir of Strategic Sales & Analytics
Dietz & Watson Inc
01.2010 - 01.2019
- Developed Syndicated Platforms (IRI/Nielsen) to be utilized by Sales and Sales Analytics Team
- Developed Training Programs on new Syndicated Platforms, for sales associates, and new sales analysts
- Played a Leadership role in setting and driving Co goals and strategies within our organization
- Led Sales Analytics team who's responsibilities were to Identify, Size, and Track critical customer, consumer and market trends
- Collaborated cross-functionally to ensure that strategies and plans were based on sound consumer and market understanding
- Participated in retailer Top to Top meetings to build cohesive joint business plans
- Proactively provided thought leadership to influence business stakeholders in order to make the appropriate business decisions through the lens of the consumer
- Collaborated with the sales team and retailers in developing short and long term category strategies to deliver financial goals and improve market share
- Achieved numerous Category Captain awards from our retail partners.
Regional Sales Mgr
Dietz & Watson Inc
01.2007 - 01.2010
- Developed and executed key business building opportunities around distribution, availability, promotion, display, merchandising and pricing that will support volume and share growth for DW
- Managed an effective communication process between multiple parties to maximize the execution of all promotions and programs
- Provided the communication link with other departments and functions in order to facilitate volume-building initiatives
- Ensured forecast accuracy for both weekly and promotional volume and goals
- Develop business building presentations and timely reviews for retail partners and distributors through effective use of syndicated data
- Built Annual Operating Plan with key functional counterparts, in order to layout a roadmap for future growth opportunities
- Conducted trade and market visits to inspect execution, competitive activity and to assess future opportunities with our customers
Category Mgr Deli
Shaws Supermarkets
01.1997 - 01.2007
Category Mgr Household
Shaws Supermarkets
01.1997 - 01.2007
Education
Bachelors Science in Business Management -
Bentley College
05.1991
Skills
- Financial (P&L) Acumen
- Negotiations
- Syndicated Data
- Supplier Relationship Management
- Commodities
- Sales Planning
- Budgets
Affiliations
New England Food Foundation Board Member (Present)
Timeline
Dir Of Meat & Seafood
Stop and Shop Co.
06.2019 - 04.2024
Dir of Strategic Sales & Analytics
Dietz & Watson Inc
01.2010 - 01.2019
Regional Sales Mgr
Dietz & Watson Inc
01.2007 - 01.2010
Category Mgr Deli
Shaws Supermarkets
01.1997 - 01.2007
Category Mgr Household
Shaws Supermarkets
01.1997 - 01.2007
Bachelors Science in Business Management -
Bentley College
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