Summary
Overview
Work History
Education
Skills
Timeline
Generic
Greg Livingston

Greg Livingston

Forney,TX

Summary

Results-oriented and accomplished Director and General manager with over 20 years of experience in trucking and finance environments. Proficient in improving processes and saving money while efficiently managing complex office environments. Expertise in staff development, training, and procedural development. Vice President of Marketing with career history of

years driving dynamic marketing initiatives across branding, public relations, digital marketing and corporate positioning. Creator of exceptionally effective campaigns that drive corporate revenues and market position.

Overview

17
17
years of professional experience

Work History

VP of Sales and Marketing

LnL Trailer and Equipment Sales
06.2020 - 07.2024
  • Drove company branding efforts to increase market presence and brand recognition.
  • Managed 3 -member marketing team comprised of graphic artists, CRM administrator and marketing coordinators.
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
  • Developed overall marketing strategy and support implementation across 2 departments.
  • Supported business development efforts and coordinated with marketing team on special campaigns.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that drove leads and conversions.
  • Cultivated strong relationships with key industry partners, enhancing brand visibility and credibility.
  • Increased revenue by developing and implementing comprehensive sales and marketing strategies.
  • Mentored junior staff members, fostering a culture of continuous learning and professional development within the organization.

General Manager

Oliver truck center
01.2019 - 01.2020
  • Managed Revenue, Sales, Marketing, Projects, and P&L
  • Achieved 3% sales growth to budget annually
  • Consistently maintained best in company cost of goods to budgeted goals
  • Increased hourly employee efficiency and reduced labor costs by 2%, while maintaining quality
  • Managed controllable costs to ensure adherence to budget guidelines and expectations
  • Accomplished Human Resource objectives by recruiting, selecting, orienting, coaching, and disciplining subordinates
  • Facilitated vender relationships for purchasing and cost control capitalizing on the economy of scale
  • Analyzed sales statistics to properly forecast, schedule and control labor costs.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Developed and implemented strategies to increase sales and profitability.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.

Director of Credit

Freedom Truck Finance
01.2016 - 01.2019
  • Develop a productive team by hiring, training, and providing professional development
  • Work with IT and other internal departments to develop, enhance and implement Credit Scoring and data analytic tools
  • Develop and promote effective teamwork between Credit and the Marketing, Collection and Administrative staff
  • Evaluated applicants’ financial status, credit reports to determine feasibility of granting loan
  • Perform credit investigations and evaluations of credit risk in order to approve new customers and assign credit limits.
  • Optimized credit approval and collection processes, improving operational efficiencies by over 60%.

Director of Asset Remarketing

Freedom Truck Finance
01.2014 - 01.2016
  • Formed and managed a staff of 3
  • Create a systematic method to identify, catalog and manage assets across multiple territories
  • Work closely with Sr
  • Director of Collections to ensure all rights sensitive assets are managed properly
  • Working with the team, track down any missing elements, necessary documentation, working files, or creative assets.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.

Senior Credit Analyst

Freedom Truck Finance
01.2014 - 01.2016
  • Managed 4 staff on Loan Servicing Team
  • Hired, trained, motivated, prepared performance evaluations, and terminated employees as needed
  • Increased productivity and moral by implementing cross training and monthly rotation of duties
  • Manage assigned territories and build dealer relationships
  • Evaluated applicants’ financial status, credit reports to determine feasibility of granting loan.
  • Analyzed customer data such as financial statements to determine level of risk involved for extending credit.
  • Performed credit reviews on corporations to assess financial conditions.
  • Complied with internal controls and government regulations.
  • Improved understanding of financial statements, which helped in assessing risk.

Equipment Broker/Sales Professional

Self Employed
01.2011 - 01.2014
  • Locating and brokering equipment
  • Acquiring new accounts by cold calling, referrals, drops and marketing
  • Processing incoming orders and coordinating shipments
  • Handling all customer service issues
  • Securing financing for client needs
  • Internet advertising and sales.
  • Responded via telephone and email to questions regarding licensing, commissions, website logins and website navigation.
  • Developed strong relationships with clients, earning their trust and loyalty through consistent communication and portfolio updates.
  • Developed a reputation for integrity and ethical conduct within the brokerage community, leading to increased trust from clients and colleagues alike.
  • Expanded retail operation through successfully developing 4 stores.

Sales Professional/Assistant Manager

Tyler Truck Center
01.2008 - 01.2011
  • Organized meetings with new and established clients
  • Performed sales presentations that provided clients with information about new and used equipment
  • Followed up with clients to answer questions and resolve concerns
  • Entertained business owners by hosting dinners and performing mass presentations
  • Built personal relationships with each client and generated referrals
  • Handled marketing for internet advertising and sales.
  • Reached performance objectives and generated over a million in sales.
  • Expanded retail operation through successfully developing 3 stores.

Education

Skills

  • Staff development
  • Employee management
  • Inventory management
  • Process improvements
  • Self-starter
  • Professional demeanor
  • Deadline-driven
  • Cost reduction
  • Strategic planning
  • Training
  • Client Relationship Building
  • Sales Presentations
  • Data-driven decision-making
  • Key Account Management

Timeline

VP of Sales and Marketing

LnL Trailer and Equipment Sales
06.2020 - 07.2024

General Manager

Oliver truck center
01.2019 - 01.2020

Director of Credit

Freedom Truck Finance
01.2016 - 01.2019

Director of Asset Remarketing

Freedom Truck Finance
01.2014 - 01.2016

Senior Credit Analyst

Freedom Truck Finance
01.2014 - 01.2016

Equipment Broker/Sales Professional

Self Employed
01.2011 - 01.2014

Sales Professional/Assistant Manager

Tyler Truck Center
01.2008 - 01.2011

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Greg Livingston