Greg Massaro
New York
Summary
Accomplished Business Analyst and Product Manager with a decade of experience leveraging data to drive business outcomes in Media Techniogly. Ready to bring a unique blend of communication skills, analytical expertise, and strategic thinking to conquer new challenges and opportunities.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Product Manager
Paramount
12.2023 - Current
- Guide product development, define requirements and craft user stories for the UI/UX of new Content Repository Media Asset Management system (serving ~300k titles)
Business Analyst
Paramount
07.2018 - 12.2023
- Led the migration of ~20M records across 6 legacy Content Management Systems (including Wordpress and AEM) to a bespoke CMS, serving the unique needs of Viacom's digital experiences and syndication partners (+90M queries/day, ~700 consumer outlets/partners served)
- Turbocharged CMS support ticket throughput by +200% through the implementation of Agile methodologies, specifically the Kanban project management framework
- Spearheaded a data quality initiative in Content Management, implementing best practices and industry standards, validating ~9 million videos, deduping ~100k records, and introducing a suite of data cleanup tools
- Introduced custom Tableau reports and dashboards to identify and analyze usage across 50+ content types, 500+ metadata fields.
Data Analyst
Viacom
07.2014 - 07.2018
- Onboarded, trained, and supervised the creation of a Data Enrichment team, boosting SEO with +100k enriched data points
- Ensured cross-functional collaboration to reach 100% compliance with new FCC Digital Closed Caption requirements for digital content
- Pioneered the creation of a CMS Content Reporting tool from justification to implementation, documentation, training and roadmap.
Data Steward
Viacom
03.2012 - 07.2014
- Facilitated the development of a cross-platform video measurement solution.
- Enhanced data quality by implementing data governance policies and procedures.
- Streamlined data management processes for improved efficiency and accuracy.
Education
Bachelor of Arts - History
Fordham University
06.2010
Skills
- Product Lifecycle Management
- User Requirement Gathering
- Writing User Stories (Jira)
- User Interviews
- UI Wireframing (Figma)
- User and Technical Documentation (Confluence, Visio)
- Workflows
- Project Management
- Stakeholder Management
- Agile Methodologies
- Data Analysis (Microsoft Excel, Pivot, Google Suite, Tableau)
- Content Management Systems
- Media Asset Management
- Data Migration
- Data Quality
- Product Roadmaps
- Stakeholder Alignment
- Teamwork and Collaboration
Certification
- Certified Scrum Product Owner
- Business Analysis Fundamentals Certification
- AWS Cloud Practitioner Essentials Certification
Timeline
Product Manager
Paramount
12.2023 - Current
Business Analyst
Paramount
07.2018 - 12.2023
Data Analyst
Viacom
07.2014 - 07.2018
Data Steward
Viacom
03.2012 - 07.2014
Bachelor of Arts - History
Fordham University
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