Summary
Work History
Education
Skills
Websites
Timeline
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Greg Montz

Greg Montz

Ocoee,FL

Summary

Veteran Content Manager adept at leading strategic communications planning and creative content development across multiple platforms, domestically and abroad. Expert in ensuring content is on-strategy and supports audience and revenue growth.

Work History

Sr. Manager, Programming and Production

Disney's Yellow Shoes Creative Group
Celebration, FL
11.2013 - Current
  • Produce advertising and long-form programming to promote global portfolio of Walt Disney Parks, Resorts, Experiences and Products.
  • Manage content workflow, assigning team of photography and video producers to daily project requests.
  • Effectively mange project timelines and budgets and ranging from no-cost to multi-million dollar projects.
  • Produced broadcast and social media content in China, as part of the Shanghai Disney Resort opening team.

Digital Content Director

Walt Disney Parks & Resorts
Celebration, FL
09.2011 - 11.2013
  • Created award winning content for Disney Parks Facebook, Instagram, YouTube, and Twitter channels.
  • Led team of producers to effectively create consumer-centric content.
  • Worked with data/analytics team; implemented data to make creative decisions, which advanced business priorities.
  • Collaborated with social media leads across The Walt Disney Company brands to cross-promote content.
  • Developed long-form online virtual events for Disney Vacation Club to drive revenue and new memberships. Sales increased by record-breaking $10M in sales for a single event.

Original Content Director

Walt Disney Parks And Resorts
Celebration, FL
08.2009 - 09.2011
  • Led team of producers on original and digital content production for Walt Disney Parks and Resorts.
  • Produced the Emmy Award-winning 2-hour Disney Parks Christmas Day Parade broadcast, creating awareness for new WDP&R priorities, generating on-air sales revenue for parks and increasing viewership on ABC during the televised time slot.
  • Partnered with other Walt Disney Company businesses to develop synergistic programming content within the show.
  • Developed public relations strategy, media outreach, as well as marketing strategy and implementation.
  • Partnered with ABC affiliate relations on promotional support strategy.

Global Integration Manager

Walt Disney Parks And Resorts
Celebration, FL
07.2006 - 08.2009
  • Assisted international Disney parks with developing synergy, promotion, and broadcast plans. Relocated to China as part of task force supporting Hong Kong Disneyland.
  • Shared best practices with international Disney Park sites and provided assets and support to ensure marketing success.
  • Key player in successful partnerships with Walt Disney Studios, Disney Publishing, Disney Theatrical, Disney Channel, and other business units. Developed co-promotional programs to mirror the U.S. efforts, which increased awareness and attendance at international parks.

Promotion Manager

Disney Cruise Line
Celebration, FL
04.2000 - 07.2006
  • Led strategic planning and execution of Alliance Marketing programs, including promotions, broadcasts, and synergy efforts. Partnered with Buena Vista Television to create and promote the Ebert & Roeper Film Festival at Sea from 2000-2005.
  • Contributed to the rapid growth of DCL by creating successful promotional programs that built a new audience of family cruisers, enabling the business to double its fleet within it's first 12 years.
  • Directed staff on Florida and domestic promotions targeting a variety of media outlets including print, online, and broadcast.
  • Managed on-board radio studios and hosted radio partners year-round to deliver key marketing messages and media endorsements.

Field Marketing Manager

Walt Disney Attractions, Inc.
Kissimmee, FL
12.1997 - 03.2000
  • Project manager and liaison to regional Disney Marketing offices in New York, Chicago, and Miami. Provided strategic direction to and developed creative kits for local media customization.
  • Managed press events for multiple Disney new business launches including Disney’s Animal Kingdom and Disney Cruise Line.
  • Developed standard operating procedures for creative approvals.
  • Curated a list of new vendors to produce work when in-house creative teams were unavailable.

Education

Bachelor of Arts - Broadcast Communications

Loyola University New Orleans
New Orleans, LA

Skills

  • Media Production
  • Executive Presentations
  • Influencing and Negotiating
  • Global Integration
  • Technical Proficiency
  • Managing Teams and on Boarding
  • Media Trained

Timeline

Sr. Manager, Programming and Production

Disney's Yellow Shoes Creative Group
11.2013 - Current

Digital Content Director

Walt Disney Parks & Resorts
09.2011 - 11.2013

Original Content Director

Walt Disney Parks And Resorts
08.2009 - 09.2011

Global Integration Manager

Walt Disney Parks And Resorts
07.2006 - 08.2009

Promotion Manager

Disney Cruise Line
04.2000 - 07.2006

Field Marketing Manager

Walt Disney Attractions, Inc.
12.1997 - 03.2000

Bachelor of Arts - Broadcast Communications

Loyola University New Orleans

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Greg Montz