Greg Powell
Burlingame,CA
Summary
Classically trained marketer with a proven track record of accelerating growth and cultivating highly engaged teams. Expertise spans diverse industries, including HR tech, fintech, accounting and payroll, and consumer products. Utilizes data-driven strategies and collaborates with cross-functional leaders to transform visions into reality. Recent focus centers on integrating product marketing with go-to-market strategies, building pipeline, and a comprehensive pivot towards agentic AI. Passion for building durable cultures that deliver excellent results in dynamic environments.
Overview
20
20
years of professional experience
Work History
Sr Director, Go-to-Market Commercial
Indeed.com
01.2024 - Current
- Lead a team of Product Marketers and Product Strategists delivering value from early product discovery through last mile go-to-market and ongoing product usage.
- Driving shift to align major product comms with customer buying cycle, resulting in ~$20M in pipeline.
Sr Director, Employer Product Marketing
Indeed.com
01.2022 - 01.2024
- Built product marketing team to 25 people, across all areas of the Employer product ecosystem, serving all sizes of employers, from SMBs through the largest Enterprises and strategic accounts.
- Developed and led "fewer, bigger" quarterly launch cycle which drove product usage 10%+ and created new category for Indeed (Matching and Hiring Platforms)
Sr Director, SMB Experience Marketing
Indeed.com
01.2021 - 01.2022
- Led Lifecycle, Product Marketing, Employer Web, and Partner Marketing teams for the SMB Business Unit. Responsible for growing customer lifetime value by growing awareness and adoption of the products and features that drive retention.
- Drove 24% increase in feature adoption through coordinated campaign across PR, lifecycle, web, in-product discovery, and Sales.
Head of Corporate Marketing
Fundbox, Inc.
01.2019 - 01.2021
- Ideated and led creation of multi-brand campaign #paytoday to encourage enterprises and governments to pay SMBs during COVID-19 crisis
- Led complete rebrand, from strategy to visual design, timed to coincide with our series C fundraise; rebrand grew website traffic +30%, email open rate +10 pts
- Drove lead gen through gated and ungated thought leadership content, increasing leads by +50%
- Led journey mapping initiative to identify gaps in customer onboarding and retention opportunities
Head of Brand and Product Marketing
Fundbox, Inc.
01.2017 - 01.2019
- Expanded responsibilities to include PR, content, social, copywriting; grew organic traffic 3x
Head of Product Marketing
Fundbox, Inc.
01.2016 - 01.2017
- First product marketing hire; led customer segmentation revealing market opportunity in bank connection as a data source, opening up TAM 4x and helping deliver 2x YOY customer growth
Group Marketing Manager, Small Business Product Marketing
Intuit, Inc.
01.2015 - 01.2016
- Led creation of new worldwide product marketing team … set up team charter, developed success metrics, operating model, and delivered global messaging hierarchy
Group Marketing Manager, Marketing Leader for Payroll Business Unit
Intuit, Inc.
01.2014 - 01.2015
- Led team of 8 across online and desktop payroll, 1099 eFile, Workers’ Comp, and Labor Law Posters; grew engagement 25 pts within FY
- Exceeded $704M revenue plan in FY15 by 15%; grew online subscriber base 16% YOY
- Improved cohort retention 5pts through first use, engagement
Group Marketing Manager, Intuit Full Service Payroll
Intuit, Inc.
01.2013 - 01.2014
- Grew Intuit Full Service Payroll 2x in through online acquisition, partnerships, and cross sell
Group Channel Marketing Manager, Small Business Group Ecosystem
Intuit, Inc.
01.2011 - 01.2013
Brand Manager, Armor All and STP; Shopper Marketing Walmart
Armored AutoGroup
01.2010 - 01.2011
- Led team of 15 direct plus agency employees in integrated marketing; launched new wax line
- $300M+ private equity-owned company formed after Clorox divested Armor All and STP businesses
Brand Manager, Armor All and STP; Shopper Marketing Walmart
The Clorox Company
01.2010 - 01.2010
- Owned $14M marketing budget and led integrated marketing process for Armor All and STP
Brand Manager, Brita Shopper Marketing
The Clorox Company
01.2009 - 01.2010
- Developed $400M category growth plan for water filtration, complete with rollout plan and tactics for all field accounts. Won division marketing excellence award for the project.
Associate Marketing Manager, Hidden Valley
The Clorox Company
01.2008 - 01.2009
- Developed long-term brand and marketing spending strategy for Hidden Valley; won division marketing award
Associate Marketing Manager, Glad Products Company
The Clorox Company
01.2006 - 01.2008
- Developed Glad Food Storage 5-year strategy, including strategic alternatives complete with volume and profit forecasts
Education
MBA -
UCLA Anderson School of Management
BA - History
Princeton University
Skills
- Go-to-market strategy
- Product marketing
- Team leadership
- Customer segmentation
- Revenue growth strategies
- Product positioning
- Collaborative leadership
- Culture transformation
Timeline
Sr Director, Go-to-Market Commercial
Indeed.com
01.2024 - Current
Sr Director, Employer Product Marketing
Indeed.com
01.2022 - 01.2024
Sr Director, SMB Experience Marketing
Indeed.com
01.2021 - 01.2022
Head of Corporate Marketing
Fundbox, Inc.
01.2019 - 01.2021
Head of Brand and Product Marketing
Fundbox, Inc.
01.2017 - 01.2019
Head of Product Marketing
Fundbox, Inc.
01.2016 - 01.2017
Group Marketing Manager, Small Business Product Marketing
Intuit, Inc.
01.2015 - 01.2016
Group Marketing Manager, Marketing Leader for Payroll Business Unit
Intuit, Inc.
01.2014 - 01.2015
Group Marketing Manager, Intuit Full Service Payroll
Intuit, Inc.
01.2013 - 01.2014
Group Channel Marketing Manager, Small Business Group Ecosystem
Intuit, Inc.
01.2011 - 01.2013
Brand Manager, Armor All and STP; Shopper Marketing Walmart
Armored AutoGroup
01.2010 - 01.2011
Brand Manager, Armor All and STP; Shopper Marketing Walmart
The Clorox Company
01.2010 - 01.2010
Brand Manager, Brita Shopper Marketing
The Clorox Company
01.2009 - 01.2010
Associate Marketing Manager, Hidden Valley
The Clorox Company
01.2008 - 01.2009
Associate Marketing Manager, Glad Products Company
The Clorox Company
01.2006 - 01.2008
BA - History
Princeton University
MBA -
UCLA Anderson School of Management