Greg Russak

Irwin,PA

Summary

Dynamic sales and marketing leader with over 30 years of experience leading teams in complex B2B industries. Developed and executed sales strategies and tactics for securing and growing accounts, driving client retention, and exceeding revenue goals. Proven ability to negotiate contracts, strategically expand client relationships and renewals, and align internal teams on strategy and process to deliver measurable ROI.

Work History

Owner

Conscientious Capitalists LLC

11.2016 - Current

Sales consulting to established and startup edtech and B2B companies
Specialize in the development, implementation, and review of go-to-market strategies, including but not limited to prospect profiles, buyer personas, product-market fit, market segmentation, pricing, sales strategies, sales playbooks and processes, sales channels, sales operations, marketing and promotional strategies and tactics
Testimonials are at https://theconscientiouscapitalist.com/testimonials

Peer Group Facilitator (contractor)

Entrepreneurs Forever

10.2024 - Current

Company Overview: 501c3 supporting small business owners
Guide a diverse set of non-competing small business owners as they explore, discuss, and share ideas for solving the challenges they face building their business

Engineering, Operations, and Sales Leadership

Telecom, Enterprise SaaS, and EdTech Firms

01.1982 - 01.2016

Education

Bachelor of Science - Organizational (Leadership) Studies

Robert Morris University

Skills

Team Development and Leadership
Go-to-Market Strategy
Consultative Selling
Predictable Sales Processes

Sales Channel Development
Market and Product Development
Product Pricing and Positioning
Competitive Intelligence

Accomplishments

125% to quota as GM for fiber carrier; P&L responsibility, 40% gross margins, 35% EBITDA
355% to quota and $1.6 million in new revenue in 16 months for edtech startup
260% increase in sales in first 180 days; ARR increased by 155% YoY for digital media company
120% to quota opening new markets and selling to Fortune 500s for SaaS startup
10X ARR growth of alternate sales channel for B2B network services provider

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