Summary
Overview
Work History
Education
Skills
Awards
Timeline
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Greg Shattuck

San Francisco,CA

Summary

Dynamic and results-oriented executive with experience in developing and executing high-impact marketing strategies. Proven ability to drive brand awareness, engagement, and grow audience share. Skilled in leveraging data-driven insights to build comprehensive campaign plans, manage high-performing teams, and ensure on-time project delivery. Passionate about adopting cutting-edge techniques to increase ROI and exceed organizational goals.

Overview

29
29
years of professional experience

Work History

Senior Director of Marketing & Publicity

ITVS Television
03.2023 - Current
  • Execute multi-platform campaigns to grow audience share across linear, digital and streaming, including strategies, tactics, and KPI's that contribute toward the organization's overall goals.
  • Ensure programs align with brand positioning, marketing strategies, and messaging objectives and are cohesively integrated across all customer touch points.
  • Use data and insight to steer audience development across platforms, prioritizing target audience priorities, along with key content and offerings that will create differentiation.
  • Develop consumer insights that inform marketing plans, along with testing effectiveness of audience development activities across all departments.
  • Lead budgeting, planning, team meetings and staff development opportunities.

Vice President, Advertising and Promotion

ViacomCBS
08.2019 - 12.2022
  • Collaborate with internal departments and outside agencies to execute national 360 multi-platform promotional campaigns across linear, digital and streaming platforms.
  • Lead on and off-channel creative and marketing campaigns for national Dabl Network to grow audience share, expand distribution, and generate non-traditional revenue.
  • Manage Dabl network promotion inventory to maximize ratings and drive tune-in and impressions.
  • Oversee outside media budgets, plans and buys
  • Manage marketing and affiliate relations for syndicated programming including Judge Judy and Hot Bench.

Promotions Manager

CBS Television Stations
06.2009 - 08.2019
  • Manage marketing, creative, social, and commercial production departments for CBS / CW duopoly stations.
  • Manage on-air station inventory to maximize ratings and drive linear tune-in and impressions
  • Collaborate with VP to execute all station marketing strategies and initiatives across multiple platforms including outside media.
  • Oversee station community events including managing Street Team.

Creative Services Manager

WTKR-TV
08.2005 - 06.2009
  • Lead station image, topical and TSR promotion for linear and digital platforms.
  • Manage creative and scheduling of all promotion, including on-air, digital and outside media.
  • Manage commercial production department.

Creative Services Writer / Producer

WXIA-TV
09.1998 - 08.2005
  • Oversee station topical and image promotion.
  • Concept development, copywriting, editing; on-air promotion and long format programming.
  • Manage commercial production department.

Promotion Writer / Producer

WSPA-TV
10.1995 - 09.1998
  • Concept development, copywriting, editing; on-air promotion and long format programming.
  • Project manage creative for promotions, production and local programming.
  • Assist VP/Marketing with outside media buys.

Education

Bachelor of Arts - Broadcast Journalism

University of Southern California
Los Angeles, CA

Skills

  • Competitive & Strategic Planning
  • Creative & Content Strategy
  • Brand positioning
  • Marketing analytics
  • Competitive analysis
  • Campaign Management
  • Media planning
  • Team leadership

Awards

  • 2018 MAB Broadcast Excellence
  • 2016 CW Station of the Year
  • 2014 MI NATAS Emmy
  • 2001 GA NATAS Emmy

Timeline

Senior Director of Marketing & Publicity

ITVS Television
03.2023 - Current

Vice President, Advertising and Promotion

ViacomCBS
08.2019 - 12.2022

Promotions Manager

CBS Television Stations
06.2009 - 08.2019

Creative Services Manager

WTKR-TV
08.2005 - 06.2009

Creative Services Writer / Producer

WXIA-TV
09.1998 - 08.2005

Promotion Writer / Producer

WSPA-TV
10.1995 - 09.1998

Bachelor of Arts - Broadcast Journalism

University of Southern California

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Greg Shattuck