Greg Shortridge

• Provided leadership and oversight to Service, Parts, New Car, Pre-Owned Auto, Internet Sales Departments, developing and initiating strategies to manage variable operations, fixed operations, and business operations and achieve dealership profitability goals.
• Planned and executed short-term and long-term operational, budgetary, and sales goals, performing routine metrics analysis to measure success against forecasted targets.
• Developed strong dealership sales and operations teams, providing training and coaching to associates and managers to achieve and maintain high customer service and satisfaction standards.
• Devised cost-effective advertising and merchandising initiatives to drive Internet Sales, including social media strategies and lead generation plans.
• Upheld and reinforced compliance with dealership policies and procedures, and government and regulatory requirements.

Achievements

• Doubled new car volume from 560 units in 2011 to 1,100+ units in 2012, 2013, 2014, and 2014.
• Improved dealership sales effectiveness from -47% to -4% in first 12 months.
• Increased dealership net profitability 200%, becoming one of the most profitable stores in district.
• Raised online automotive sales from 210 units to 587 units (180%) in 2015.
• Grew Service gross to $100,000/month and Parts gross to $40,000/month, and increased combined net profits from $8,000/month to $70,000+/month.
• Cut Pre-Owned Auto average days in inventory from 300+ days to >45 days by implementing vAuto strategies; achieved $81,000 write down on $2M inventory in 2015.

• Directed daily operations for New and Pre-Owned Vehicle Departments, ensuring sales, turn, profitability, and customer service benchmarks were achieved.
• Leveraged consultative selling techniques to uncover customer’s needs and recommend vehicles aligning with customer requirements.
• Negotiated sales deals and upsold services including extra warranty packages, services, and finance and insurance (F&I).

Duncan Honda Hyundai Achievements

• Effectively increased Pre-Owned Auto sales from 40 to 110 units per month.
• Closed sales for 110 new vehicles per month and 60 pre-owned vehicles per month.
• Headed sales training to develop business, improve sales, and increase overall profitability corporate-wide; implemented sales process and trained sales associates and managers to align strategies across dealer network.
  

• Strategically increased profitability through sales training and world-class customer service.
• Successfully sold 80 vehicles/month and consistently recognized for exceptional sales satisfaction and customer service.
• Reduced amount of age and increased volume of pre-owned vehicles sold per month.  

Previous experience includes Automotive Sales Associate at Honda Nissan of Covington.