Greg Woodward
Andover,KS
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving. Talented Manager with expert team leadership, planning and organizational skills built during successful career. Smoothly equip employees to independently handle daily functions and meet customer needs. Diligent trainer and mentor with exceptional management abilities and results-driven approach. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Dedicated media sales professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Proficient People Leader delivering encouragement and feedback to help employees be successful. Energetic professional with great poise. Well-trained in media sales. Multi-tasking Manager well-known for creating positive workplace culture and high-performing teams. Demonstrated digital marketing expertise, including competitive offerings, pricing and market positioning. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Digital Media Sales Manager
Cox Media
09.2018 - 03.2024
- Maximized performance by monitoring daily activities and mentoring team members.
- Accomplished multiple tasks within established timeframes.
- Onboarded new employees with training and new hire documentation.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Managed and motivated employees to be productive and engaged in work.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Established team priorities, maintained schedules and monitored performance.
- Defined clear targets and objectives and communicated to other team members.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Developed detailed plans based on broad guidance and direction.
- Assisted in organizing and overseeing assignments to drive operational excellence.
Account Executive
Hearst Television KMBC Channel 9
07.2015 - 09.2018
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Distributed marketing materials to existing and prospective clients to promote products and services.
- Attended networking events to build relationships and identify sales opportunities.
- Applied needs-based analysis to assess current satisfaction and importance of various product features to customers.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Serviced accounts and proposed new products and services to maximize revenue.
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs.
- Resolved issues promptly to drive satisfaction and enhance customer service.
- Executed successful sales strategies to convert leads into customers.
- Created and executed account strategies to translate organizational goals into client activities.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Leveraged CRM to collect, organize and manage sales data and customer information.
- Researched competitive landscape and emerging technologies to position brand in global marketplace.
- Leveraged marketing channels and sales strategies to develop pipeline and increase profitability.
- Met and exceeded service level goals to achieve standards and expectations.
Area Sales Manager
YP
10.2012 - 02.2015
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Built lasting relationships with clients through outstanding customer service interactions.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Led sales region to increase sales and boost team morale.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
Lead Training Manager
YP
07.2011 - 10.2012
- Organized and edited training manuals, multimedia visual aids, and other educational materials.
- Alternated training methods to diversify instruction, strengthen learning opportunities, and enhance program success.
- Conducted orientation sessions and organized on-the-job training for new hires.
- Trained new hires to perform cross-training exercises with experienced workers.
- Delivered new employee onboarding and training sessions.
- Collaborated with other departments to align training programs with organizational goals and objectives.
- Prepared and distributed manuals, handouts and online tutorials to provide employees with training materials and resources.
- Assisted in development of employee assessments to measure training value.
- Managed development of e-learning training materials and activities to enhance learning experiences.
- Coordinated technical training and personal development classes for staff members.
- Developed and implemented comprehensive training program to increase employee productivity and morale.
- Directed field training to enhance participants' skills.
- Trained staff during demonstrations, meetings, conferences, and workshops.
- Drove departmental performance and achievement of service levels through focused team operational reviews, structured coaching, and managing to enterprise targets.
- Conducted training courses and prepared videos for long-term use.
Account Representative
YP
05.2006 - 07.2011
- Processed client payments and updated accounts.
- Analyzed accounts for delinquencies and other ongoing issues.
- Contacted customers to assess satisfaction and current needs.
- Increased customer satisfaction ratings through proactive and actionable resolutions to questions, concerns, or challenges.
- Negotiated contracts and agreements with clients to achieve favorable terms.
- Researched and recommended new products to meet customer needs.
- Developed and implemented strategies to improve customer retention and loyalty.
- Implemented customized account plans to meet individual client needs.
- Achieved revenue targets by developing targeted account strategies.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Developed, maintained and utilized diverse client base.
- Set and achieved company defined sales goals.
- Recorded accurate and efficient records in customer database.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Achieved or exceeded company-defined sales quotas.
- Built relationships with customers and community to promote long term business growth.
- Contributed to team objectives in fast-paced environment.
- Negotiated prices, terms of sales and service agreements.
- Presented professional image consistent with company's brand values.
- Informed customers of promotions to increase sales productivity and volume.
- Stayed current on company offerings and industry trends.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Met existing customers to review current services and expand sales opportunities.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Kept detailed records of daily activities through online customer database.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Attended monthly sales meetings and quarterly sales trainings.
- Quoted prices, credit terms and other bid specifications.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Maintained current knowledge of evolving changes in marketplace.
- Consulted with businesses to supply accurate product and service information.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
Education
Bachelor of Arts - Political Science
The University of Kansas
Lawrence, United States05.1992
Skills
- Performance Management
- Business Development
- Strategic Planning
- Marketing
- Key Performance Indicators
- Sales and Marketing
- Employee Training and Development
- Verbal and Written Communication
- Team Leadership
- Sales Techniques
- Complex Problem-Solving
Certification
IAB Digital Media Sales Certification
IAB Digital Marketing and Media Foundations Certification
Talent Focused Management Certified
Accomplishments
Led our Team to 129% to our digital budget in 2019 (#2 market in the company)
Was a volunteer for Junior Achievement and taught the 4th grade class at Minneha Elementary School
Led our Team to over 142% growth in digital in 2020 (#1 market in the company)
Only market in the company to make our budget in 2020
Recognized as a member of the 2020 Cox Media Winner's Circle as well as a 2020 Torch Award winner as the #1 Digital Sales Manager at Cox Media
From 2018-2023 helped grow our local digital revenue by over 407%
Participated as a WICT Mentor in 2023
Participated as a Central Region Ambassador the Momentum ERG
Timeline
Digital Media Sales Manager
Cox Media
09.2018 - 03.2024
Account Executive
Hearst Television KMBC Channel 9
07.2015 - 09.2018
Area Sales Manager
YP
10.2012 - 02.2015
Lead Training Manager
YP
07.2011 - 10.2012
Account Representative
YP
05.2006 - 07.2011
Bachelor of Arts - Political Science
The University of Kansas
IAB Digital Media Sales Certification
IAB Digital Marketing and Media Foundations Certification
Talent Focused Management Certified
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