Spending time with family
Gregg Moss
Westminster,CO
Summary
Dynamic communications leader with extensive experience at Intermountain Health, specializing in strategic planning and crisis communications. Demonstrated expertise in media relations and content creation, achieving an impressive 99.2% positive media sentiment. Committed to fostering team collaboration and community engagement to enhance brand reputation and drive organizational success.
Overview
32
32
years of professional experience
Work History
Region Vice President of Marketing/Communications
Intermountain Health
Broomfield
01.2020 - Current
- I oversee and directly lead the Peaks Region communications and public relations teams, while supporting the marketing teams in Colorado, Montana, and Wyoming. The region includes eight large hospitals, 150 clinics, and numerous joint-venture partnerships.
- Annually plan, implement, and evaluate comprehensive, integrated communications goals and regional strategies that align with overall business goals.
- Annually, create and implement a strategic earned media plan with an average of nearly 1,500 earned media story placements, a share of voice over 85%, and a 99.2% positive media sentiment rate.
- Lead all internal communications in a region of 16K+ physicians, nurses, and support teams, and generate innovative solutions and tactics that help achieve specific engagement, recruitment, and retention goals.
- Coordinate and lead all crisis communications in the region, which averages one major crisis per week.
- Lead all community relations efforts in the region with elected, appointed, and business stakeholders.
- Serve as a key communications consultant and partner with the region president, serve on the Regional Executive Team, and liaise with the board of directors to advance the region's most important business goals.
- Develop staff, conduct thorough performance evaluations, and grow team members through targeted training and development.
- Oversee the content creation and the regional social media team, while managing a comprehensive editorial calendar, multimedia content (including video, podcasts, etc.), and online reputation management. Ensure a consistent brand voice.
- Hire, train, and mentor staff members to maximize productivity.
- Manage financial operations, overseeing budgeting, forecasting, and financial analysis activities.
- Negotiate contracts with suppliers to reduce costs while maintaining quality standards.
- Cultivate a culture of collaboration among department heads to facilitate cross-functional project execution.
- Review reports from functional areas to assess progress toward organizational goals.
- Served on the integration team of leaders, planning and implementing the $15 billion merger between SCL Health and Intermountain Health.
Communications /Chief Innovation Officer
The City of Westminster
Westminster
01.2018 - 01.2020
- I served as the communications advisor for the senior management team, in general, and on specific projects, including change management and crisis management.
- Implemented the city's innovation initiative, which established six internal innovation teams that engaged more than 300 citywide employees in continuous improvement, cost-saving initiatives, and Smart City implementation.
- Managed the city's Smart City strategy, resulting in North America's first fully autonomous vehicle demonstration, transportation, and mobility planning using Lidar technology.
- Established partnerships with private technology companies that could have resulted in implementing the state's first micro-hydro-powered water utility system.
- Implemented over half a dozen COVID-19 recovery programs that supported the region's first mobile rapid testing program, and a community feeding and restaurant support program, serving thousands of people weekly.
- Organized press events and coordinated interviews with key stakeholders.
- Created engaging content for digital media channels, including website, blog posts, newsletters, and social media campaigns.
- Facilitated collaboration between different departments within the organization around shared projects or initiatives.
- Drafted speeches for city leaders and arranged interviews and other forms of contact.
- Built and updated crisis communication plans to handle diverse situations.
- Provided leadership support for internal communications initiatives related to employee engagement.
- Established relationships with local and national media outlets to maximize exposure for the organization's news stories.
- Developed strategies for leveraging new technologies to enhance communications efforts.
President/CEO
Metro-North Chamber of Commerce
Westminster
01.2016 - 01.2018
- Provided executive leadership for an 800-member business organization, with full responsibility for all strategic marketing, communications, public relations, and community and government affairs initiatives within a 12-city region.
- Responsible for board development, program development, long-term planning, and budget development, and led a team of six staff members.
- Developed and executed strategies for entering new markets and increasing market share.
- Created a marketing plan to increase awareness of the organization's activities in the community.
- Represented the organization and delivered speeches at community events and public forums to promote its mission.
- Implemented strategic offerings to enhance the company's suite of products and services.
- Managed and oversaw leadership team to meet established KPIs and achieve objectives and key results.
Executive Director
Mile Hi Foundation
Lakewood
01.2013 - 01.2016
- Led the strategic planning, marketing, communications, and fund development departments for a $5.2 million non-profit
- Oversaw the organization's operational budget and led a core group of 20 department managers
- Developed and implemented an ongoing strategic donor development plan that resulted in a 15% increase in annual giving, and a successful $3.5 million capital campaign.
- Led the Board of Trustees and increased the organization's endowment by 20%
- Promoted public awareness of the mission through outreach, advocacy, and online presence.
- Evaluated existing programs for improvement opportunities while identifying new program ideas based on market analysis.
- Developed marketing strategies to promote the organization's mission throughout the community.
- Coordinated special events, such as conferences or workshops, to raise awareness about the organization's mission.
- Cultivated relationships with key stakeholders, including board members, donors, sponsors, partners, and community leaders.
- Provided oversight of all departments to ensure compliance with established policies and procedures.
Anchor/Reporter
9NEWS, KUSA
Denver
01.1993 - 01.2013
- Communicated weekly with over one million people on the nation's number-one-rated morning television and radio newscasts.
- Responsible for writing, producing, and delivering 30 minutes of daily business and consumer news stories, as well as quarterly content specials.
- Delivered 45 keynote speeches annually to business and community leaders in Colorado and worldwide.
- Conducted media training for corporate executives and non-profit board members.
- Responsible for establishing and maintaining relationships with CEOs, elected leaders, community leaders, and well-known thought leaders nationwide.
Education
Communications -
Loyola University
New Orleans, LAAssociate of Business Administration -
Western Governors University
Denver, COHonorary Doctor of Humane Letters -
Colorado Institute of Art
Denver, COSkills
- Crisis communications
- Media relations
- Strategic planning
- Content creation
- Financial management
- Performance evaluation
- Social media strategy
- Community engagement
- Team leadership
- Brand management
- Change management
- Public speaking
- Event planning
- Marketing communications
- Public relations
- Editorial strategy
- Communication planning
- Public affairs
- Communications leadership
- Corporate communications
Timeline
Region Vice President of Marketing/Communications
Intermountain Health
01.2020 - Current
Communications /Chief Innovation Officer
The City of Westminster
01.2018 - 01.2020
President/CEO
Metro-North Chamber of Commerce
01.2016 - 01.2018
Executive Director
Mile Hi Foundation
01.2013 - 01.2016
Anchor/Reporter
9NEWS, KUSA
01.1993 - 01.2013
Communications -
Loyola University
Associate of Business Administration -
Western Governors University
Honorary Doctor of Humane Letters -
Colorado Institute of Art
Accomplishments
- Supervise team of 25 staff members.
- Achieved a 200+% increase in social media engagement by implementing a regional shared media team and integrated strategic plan.
- Achieved a 100% satisfaction rate among regional stakeholders for responses to situations requiring an extensive crisis communications.
- Achieved double-digit increases in earned media story placements.
- Reduced team turnover to less than 2% by implementing a Culture of Caring program within the department.
- Award-winning recognition for an internal communications campaign focused on workplace violence reduction.
- Implemented successful community relations program that resulted in the approval of two new hospitals (valued at $1.8B), and the successful municipal approval and sale of a 100 acre infill project (valued at $34M)
Quote
When people use your brand name as a verb, that is remarkable.
Meg Whitman
Community
Community Reach Center, Board of Directors
Platte Valley Medical Center Operating Board
Colorado Gives Foundation - Board of Advisors
Mount Saint Vincent – Board of Directors
Good Samaritan Hospital Foundation - Board of Directors
Colorado Enterprise Fund - Board of Directors
Smart Commute Metro North - Board of Directors
North Area Transit Alliance - Board of Directors
Special Olympics Colorado - Board of Directors
Denver Regional Council of Governments - Board of Advisors
Junior Achievement Rocky Mountain - Board of Directors
Denver Metro Chamber of Commerce – Communications Council
Children's Museum of Denver - Board of Directors
Kids in Need of Dentistry - Board of Directors
Work Preference
Work Type
Full TimeWork Location
HybridImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsTeam Building / Company RetreatsProfessional Accomplishments
- Communications, Highly developed strategic communication planning and implementation skills include twenty years of creating and delivering engaging and effective communications programs that drive results from targeted audiences and critical stakeholders on multiple platforms.
- Organizational development and capacity building, Manage through influence, collaboration, and work with disparate stakeholders; manage with minimal resources and create a consensus/mission-driven environment focused on a strong positive culture. Experienced at building teams to support next-stage growth.
- Storyteller, More than twenty years of direct experience telling business stories that align with critical messages and growth objectives. A love for creating targeted, engaging, well-crafted written and digital materials.
Interests
Hiking
Reading
CASA Volunteer
Awards
- Mayor's Inspiration Award, Lakewood
- Emmy Award-Winning Journalist
- Special Olympics Hall of Fame
- Denver Silver Flame Award for Advancing Women's Issues
- Small Business Media Advocate of the Year
- Spirit of Entrepreneurship Award
- Spirit of Health Mission/Communication Award
Community
Platte Valley Hospital Operating Board of Directors
Colorado Gives Foundation - Board of Advisors
Mount Saint Vincent – Board of Directors
Good Samaritan Hospital Foundation - Board of Directors
Community Reach Center - Board of Directors
Colorado Enterprise Fund - Board of Directors
Smart Commute Metro North - Board of Directors
North Area Transit Alliance - Board of Directors
Special Olympics Colorado - Board of Directors
Denver Regional Council of Governments - Board of Advisors
Junior Achievement Rocky Mountain - Board of Directors
Denver Metro Chamber of Commerce – Communications Council
Children's Museum of Denver - Board of Directors
Kids in Need of Dentistry - Board of Directors
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