Gregorio Ferreira
Austin,TX
Summary
A versatile professional with expertise in communication, marketing, and project management, specializing in Press and Public Relations, crisis management, Social Media and Product Development. Proven track record of developing and implementing effective communication strategies, building positive relationships with key stakeholders, and managing projects from concept to completion. Demonstrates strong ability to lead teams, mentor colleagues, and coordinate resources to achieve organizational goals, while leveraging communication skills to promote programs and engage with diverse audiences effectively.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing and Communication Manager
InSports TV
Dublin
01.2022 - Current
- Develop and execute comprehensive marketing and communication strategies to strengthen the network's brand and drive audience engagement.
- Oversee commercial operations, securing partnerships and sponsorships with prominent brands.
- Manage the production of marketing materials, including social media content and campaigns, to ensure consistency and alignment with brand goals.
- Collaborate closely with programming and production teams to create content that resonates with the target audience and enhances the network's appeal.
- Serve as the primary liaison for all communications with football clubs and their representatives in Brazil, handling press, public relations, and broadcast-related matters for the local market.
Business Partner
1Dois Sports
São Paulo
01.2018 - 02.2022
- Develop and implement strategic communication and marketing plans to elevate the profiles of football players and coaches on both Brazilian and international media platforms.
• Build and sustain strong relationships with key journalists, media outlets, and influencers within the sports industry to ensure wide-ranging media exposure.
• Lead social media management efforts, coordinating content creation, scheduling, and posting across clients' channels to amplify digital presence.
• Manage the production of marketing materials—such as social media content, promotional videos, and digital ads—ensuring alignment with brand standards.
• Direct the creation of press releases, media kits, and various communication materials, as well as organizing press conferences, media events, and promotional campaigns.
• Collaborate with design and production teams to produce high-quality visuals and engaging content tailored for media and marketing initiatives.
• Execute end-to-end project management for high-impact marketing campaigns, from planning and resourcing to monitoring timelines, budgets, and deliverables, ensuring successful completion and alignment with client objectives.
Marketing and Communication Consultant
Penang Adventist Hospital
Penang
04.2016 - 11.2017
- Developed and implemented comprehensive communication and marketing strategies to enhance the hospital's brand visibility and improve patient satisfaction.
• Increased media coverage for the hospital by building and maintaining relationships with journalists, organizing press conferences, and hosting media events.
• Managed the hospital’s social media channels, crafting engaging content, responding promptly to patient inquiries, and fostering a positive online presence.
• Collaborated with medical staff to create patient education materials and enhance direct communication, ensuring clarity and accessibility for patients.
• Planned and executed a range of events—from small health talks to large public awareness campaigns—to educate the community and promote hospital services.
Public Relations Coordinator
Harley Davidson Inc
São Paulo
08.2014 - 12.2015
- Developed and executed public relations strategies to enhance brand visibility and promote Harley-Davidson’s products across multiple market segments, including Motorcycle, Economic, Lifestyle, and Luxury media in Brazil.
• Built and maintained strong relationships with key media outlets, fostering engagement with specialized journalists to ensure consistent and high-quality media coverage.
• Coordinated and facilitated journalist participation in both domestic and international motorcycle launch events, managing logistics and ensuring impactful press experiences.
• Planned and participate in large-scale brand events, including Harley Days and the National H.O.G. Rally, overseeing all aspects of project management from concept and budgeting to on-site execution, attracting and engaging thousands of fans.
• Supported product planning and developed marketing strategies tailored to enhance brand positioning and product awareness within target audiences.
• Managed crisis communications, addressing negative media coverage swiftly to protect and preserve the company's reputation.
• Directed the creation of press releases, media kits, and other communication materials, as well as the organization of media events to support strategic PR objectives.
Public Relations Specialist
Toyota Motor
São Paulo
11.2011 - 08.2014
- Built strong relationships with media in the Automotive and Economic sectors, securing consistent coverage for Toyota’s brand and products.
• Developed and executed PR strategies to boost brand visibility and support product positioning in the Brazilian market.
• Led creation of press releases, media kits, and communication materials, aligning with brand messaging.
• Monitored media coverage and provided analysis to inform leadership decisions.
• Conducted media training for spokespersons, ensuring effective interviews and message delivery.
• Participated in major events for the brand, such as car launches and São Paulo Auto Show.
Education
Bachelor in Journalism - Communications
Faculdades Integradas Alcântara Machado
Brazil12-2008
Skills
- Project Management
- Media Relations
- Content creation
- Crisis Management
- Strategic positioning
- Social Media
- Time management abilities
- Team Leadership
- Negotiation
- Brand positioning
Certification
- Foundations of Project Management
- Digital Marketing for Entrepreneurs
- Press Relations - Strategic use for building reputation
Languages
English
Full Professional
Portuguese
Native/ Bilingual
Spanish
Limited
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Work Preference
Work Type
Full TimePart TimeTimeline
Marketing and Communication Manager
InSports TV
01.2022 - Current
Business Partner
1Dois Sports
01.2018 - 02.2022
Marketing and Communication Consultant
Penang Adventist Hospital
04.2016 - 11.2017
Public Relations Coordinator
Harley Davidson Inc
08.2014 - 12.2015
Public Relations Specialist
Toyota Motor
11.2011 - 08.2014
Bachelor in Journalism - Communications
Faculdades Integradas Alcântara Machado
Similar Profiles
Corinn OuelletteCorinn Ouellette
Bartender/Basketball Scorekeeper at Insports CentersBartender/Basketball Scorekeeper at Insports Centers
NICOLE QUINNNICOLE QUINN
Summer Camp Director at Insports CentersSummer Camp Director at Insports Centers
Nicole QuinnNicole Quinn
Camp Counselor at Insports CentersCamp Counselor at Insports Centers
BIANCA NAGATABIANCA NAGATA
Freelance Web Developer at FreelanceFreelance Web Developer at Freelance
Kekoa ParkKekoa Park
SR DIRECTOR OF CLIENT SERVICES AND CUSTOMER SUCCESS at VervintSR DIRECTOR OF CLIENT SERVICES AND CUSTOMER SUCCESS at Vervint