GREGORY ANTHONY
Cincinnati,OH
Work Preference
Summary
Strategic corporate partnerships and business development professional with a robust track record in partnership management and contract negotiation. Experienced in leading cross-functional teams to drive successful sponsorship activation and engagement initiatives. Committed to leveraging executive relationships to achieve long-term business objectives and enhance brand recognition.
Overview
19
19
years of professional experience
Work History
ACCOUNT LEAD – FORD MOTOR COMPANY
WPP
Salt Lake City, Utah (Working Remotely from Cincinnati)
01.2015 - Current
- Lead sponsorship strategy, partnership management, contract negotiations, relationship development, and execution oversight for Ford Motor Company throughout Utah, Idaho, Nevada, and Colorado.
- Manage a $20M+ annual sponsorship, media, experiential, and community investment portfolio supporting regional business objectives, brand growth, and market engagement.
- Develop and maintain executive-level relationships with professional sports franchises, nonprofit organizations, agency partners, media organizations, dealers, and Ford leadership across multiple markets.
- Serve as Ford’s primary partnership liaison for key properties including Real Salt Lake (MLS), Utah Royals FC (NWSL), Utah Jazz (NBA), Utah Mammoth (NHL), Denver Broncos (NFL), Black Desert Resort (PGA), NCAA athletic programs, NIL organizations, and community-based nonprofits.
- Negotiate and oversee complex multi-year sponsorship agreements, ensuring alignment between partner objectives, Ford business priorities, and community impact initiatives.
- Present partnership recommendations, investment strategies, annual budgets, and performance reporting to Ford Regional Board members and senior executive leadership.
- Direct a five-member team responsible for sponsorship execution, activation planning, agency coordination, stakeholder communications, reporting, and budget management.
BUSINESS DEVELOPMENT MANAGER
XPEDX
Denver, Colorado
01.2012 - 12.2014
- Built a new business portfolio from the ground up within the consumer packaged goods and retail packaging sectors through strategic prospecting, networking, referrals, and consultative sales efforts.
- Identified and secured new revenue opportunities by developing relationships with senior decision-makers across manufacturing, retail, and consumer products organizations.
- Managed the full business development lifecycle, including prospecting, discovery, solution development, presentations, negotiations, contract execution, and account expansion.
- Collaborated with design, operations, and production teams to deliver customer-focused solutions that supported long-term client retention and account growth.
- Consistently expanded market presence through proactive pipeline development, relationship management, and strategic sales execution.
SENIOR SALES & MARKETING MANAGER
HILTI
Denver, Colorado
01.2007 - 12.2011
- Earned President’s Club, Master’s Club, and National Project Red Awards in recognition of outstanding sales performance and business development results.
- Ranked among the Top 5% of Account Managers nationwide while managing a territory exceeding $2M in annual revenue.
- Cultivated strategic relationships with owners, engineers, architects, project managers, and procurement leaders to enhance project collaboration and drive business growth.
- Created new business opportunities through targeted prospecting and consultative selling, leading to increased client engagement and revenue potential.
- Delivered tailored solutions, negotiated pricing agreements, and closed complex sales involving multiple stakeholders, resulting in significant contract wins.
Education
Bachelor of Science - Mass Communications
MIAMI UNIVERSITY
OxfordSkills
- Corporate Partnerships
- Sponsorship Strategy
- Sponsorship Sales
- Business Development
- Strategic Alliances
- Partnership Management
- Partnership Activation
- Partnership ROI
- Relationship Development
- Contract negotiation
- Revenue Growth
- Stakeholder Management
- Cross-functional leadership
- Budget Management
- CRM management
- Integrated Marketing
- Community Engagement
- Executive Presentations
- Business development
- Integrated Marketing
Leadership Experience
- Team Leadership
- Board Presentations
- Executive Stakeholder Management
- Cross-Functional Team Development
Professional Sports Partnerships
- NFL
- NBA
- NHL
- MLS
- PGA
- NCAA
- NIL
Executive Highlights
- Manage $20M+ annual sponsorship, media, experiential, and community investment portfolio.
- Lead strategic partnerships across NFL, NBA, NHL, MLS, NCAA, NIL, and nonprofit organizations.
- Present partnership strategy, investment recommendations, budgets, and performance reporting to executive leadership and Board-level stakeholders.
- Direct cross-functional teams responsible for partnership activation, reporting, agency coordination, and stakeholder engagement.
- Contributed to Ford Mountain States Region achieving the #1 national ranking in sales growth, sales-to-objective performance, and dealer profitability.
- Expertise in sponsorship valuation, contract negotiations, partnership ROI, strategic alliances, and business development.
Accomplishments
- Emmy Award - Ford with Utah Jazz Web Series
- President's Club 2x - Hilti
- Children's Hospital Blood Donor of the Year Award
- ADDY Award
Affiliations
- Executive Board Member - Children's Justice Center
- Platelet Donor - Children's Hospital
Timeline
ACCOUNT LEAD – FORD MOTOR COMPANY
WPP
01.2015 - Current
BUSINESS DEVELOPMENT MANAGER
XPEDX
01.2012 - 12.2014
SENIOR SALES & MARKETING MANAGER
HILTI
01.2007 - 12.2011
Bachelor of Science - Mass Communications
MIAMI UNIVERSITY