Gregory Baca
Las Vegas
Summary
Proven leader in sales and business development, with a track record of exceeding sales targets by over 20% at Nicholas & Company, Sysco, Golden Waffles. Expert in territory management and relationship building, I've led teams to success through strategic planning and effective sales training. Skilled in sales analysis and customer service management, I excel in driving revenue growth and client satisfaction.
Overview
15
15
years of professional experience
Work History
Business Development Manager
Golden Waffles
02.2024 - Current
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Negotiated and closed long-term agreements with new clients in assigned territory.
Regional Sales Manager
Golden Waffles
05.2020 - 02.2024
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
District Sales Manager
Nicholas & Company
01.2015 - 05.2020
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
Sales Manager
SYSCO Food Services
01.2010 - 01.2015
- Increased sales revenue by developing and implementing effective sales strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
Education
Associate Of Applied Business - Business Management
University of Nevada, Las Vegas
Las Vegas, NV06.1993
Skills
- Sales team leadership
- Goal setting
- Sales presentations
- Sales expertise
- Territory management
- Goals and performance
- Relationship building and management
- Sales training
- Sales analysis
- Order management
- Contract negotiation
- Business development and planning
- Direct sales
- Customer service management
- Database management
- Operations
Timeline
Business Development Manager
Golden Waffles
02.2024 - Current
Regional Sales Manager
Golden Waffles
05.2020 - 02.2024
District Sales Manager
Nicholas & Company
01.2015 - 05.2020
Sales Manager
SYSCO Food Services
01.2010 - 01.2015
Associate Of Applied Business - Business Management
University of Nevada, Las Vegas
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