Gregory Barnard

• Head of Marketing Team. Team consists of 25 Associates including 4 seasoned Managers overseeing 6 sub teams, and multiple agency partners.
• Build and Manage annual marketing budget.
• Manage and develop large scale brand growth and new market strategy in areas where sales volume, location or brand awareness were low resulting in double digit growth for 4 consecutive years.
• Team and leadership development. Currently focusing on growth and development of new team leads and identifying future leaders for national brand expansion.
• Constantly learning, adapting and adopting as markets, customers and the world changes.

Creative and Production Management

• Spearheaded initial proposal, eventual transition to and continual growth of internal creative team - 5 Creatives - netting over 30% yearly cost reduction.
• Led In-N-Out Burger through identification, vetting and onboarding process of multiple outside creative agencies to transition In-N-Out from an AOR model to a more agile internal/multi-agency model consisting of 5 agency partners.
• Established internal production team to build project efficiencies and reduce overhead netting nearly a 50% project cost reduction.
• Manage relationship and contracts of all creative partners.
• Creative/Art Direction for In-N-Out Burger.
• Led full print production cycle including press checks, large format, various materials, and process management.
• Established in house photo and video shoot processes, and shoot day run of set.

Digital & Social Media Management

• Direct overall social and digital media programs including all strategy, compliance, technology growth and manager development.
• Oversee e-commerce management and strategy development resulting in multiple years above 25% YOY sales growth and continual list growth of 20%.
• Led transition from Magento to Shopify including all RFI, RFP and implementation partner evaluations.
• Utilized deep knowledge of creative and digital processes to identify need for and implementation of companywide digital asset management system.
• Identified and evaluated new technologies and processes to improve and optimize marketing team efforts.

Project Management

• Established In-N-Out's first marketing project management team
• Built out initial project management workflows to coincide with creative team workflows.

Field Marketing

• Rebuilt Field Marketing team to be goal oriented and customer focused netting double digit sales volume growth in target markets and moving underperforming regions to top sales spots among all stores.
• Established regional field structure in preparation for large scale growth into national footprint.
• Build out of direct mail programs including custom audience builds, data analysis and concepting of digital incentive equivalents. Resulting in redemption rates of over 30%.
• Developed team leads and leadership positions

PR and Media Management

• Developed and managed internal media team that managed, budgeted, trafficked and analyzed all media placement, including tv, radio, outdoor and digital. This also included identification and management of outside media partners and agencies.

• Tasked with pioneering In-N-Out Burger's entrance into social media and digital marketing strategy and execution.
• Led In-N-Out Burger through agency review to identify first digital agency partner.
• Led first rebuild of In-N-Out.com in 10 years, implementing updated technologies, SEO strategies, mobile first approach, Google analytics, and ADA compliance
• Led e-commerce conversion from in-house solution to Magento Platform - including supporting and updated e-commerce strategies.
• Built out In-N-Out Burgers first D2C marketing strategy including first email marketing approach and CRM strategy focusing on shopping experience and path to purchase resulting in 20% YOY sales increase.
• Identified and implemented first email marketing platform - Mailchimp - along with supporting workflows.
• Optimized email campaigns to increase open and click-through rates resulting in CTR regularly above 65%
• Implemented first digital location management approach including partner review process.
• Execution of initial display ad, SEO, and SEM strategies.
• Responsible for social media brand footprint development and growth.
• Established In-N-Out Burger's non profit social media presence and activity.
• Partnered with In-N-Out's legal team to clean up and "merge" Facebook and Instagram footprint based on IP and trademark infringement platform rules.
• Created and implemented impactful strategies that align with business goals to increase brand awareness and engagement through social.
• Developed and implemented tracking systems to measure results of content and campaigns.
• Built out review and reputation management processes in collaboration with Customer Service team.

• In-N-Out Burger's first in-house web developer
• Assumed management of In-N-Out.com
• Collected, defined and translated user requirements into project designs and implementation plans.
• Led company through first execution of web based solutions.
• Coded websites using HTML, CSS, JavaScript, and jQuery languages.
• Converted traditional windows based applications to web based solutions including payroll, HR solutions, and operation's tools.
• Oversaw technical issues and troubleshooting requests to resolve user problems.
• Planned and engineered web services to manipulate dynamic datasets
• Database design and build to support webservice based design structures which sets stage for full web-based execution today.

• Developed in-house software and applications for desktop and mobile operating systems.
• Revised, modularized and updated old code bases to modern development standards, reducing operating costs, and improving functionality.
• Designed reusable and reliable webservice architecture to make development processes more efficient.
• Translated technical concepts and information into terms parties could easily comprehend.
• Collaborated with other developers to refine software design and implementation.
• Designed custom dashboards and reporting interfaces.
• Designed intuitive graphical user interfaces to improve user experience.
• Suggested new technologies and tools for enhancing product value and increasing productivity.

• Learned and executed on In-N-Out's renowned approach to work ethic, customer care, business and most importantly service.
• Making and serving quite possibly the best burger, fries and shakes in the world.