Gregory Cagle
New York,NY
Summary
Experienced marketing leader with a deep understanding of market conditions, trends, and effective positioning strategies. Demonstrated expertise in executing both traditional and digital marketing campaigns. Exceptional leadership abilities, strategic planning, and adept conflict resolution skills. Highly skilled at collaborating across different functions to achieve organizational goals. Recognized as a relationship builder and clear communicator with a proven track record in problem-solving and successful marketing project planning.
Overview
11
11
years of professional experience
1
1
year of post-secondary education
Work History
Senior Marketing Manager
Synchrony Financial
New York, NY
01.2025 - Current
- Lead marketing campaign execution and operations for the TJX marketing team at Synchrony, driving strategic project management, compliance oversight, and performance analysis to support key business initiatives
- Coordinate the execution and management of multi-channel marketing campaigns, ensuring strategic alignment, seamless coordination, and on-time delivery across internal teams and external partners
- Oversee compliance and quality control by managing creative and legal review processes in Cosmos for TJX and Synchrony, ensuring all marketing assets met regulatory standards and brand guidelines
- Direct end-to-end proofreading and accuracy validation for marketing materials, including statement matrices, in-store collateral, and digital assets, mitigating risks and ensuring consistency across channels
- Execute audience targeting and campaign testing strategies by validating segmentation, overseeing A/B test setups, conducting live email testing, and ensuring all digital assets were properly optimized for performance
- Develop data-driven insights by analyzing key performance metrics, campaign effectiveness, and customer engagement trends, providing recommendations to enhance future marketing strategies
- Drive cross-functional collaboration and communication by leading weekly status meetings, streamlining internal workflows, and providing strategic marketing support for TJX and Synchrony initiatives
Senior Marketing Manager
TIAA
10.2023 - 09.2024
- Directed the go-to-market (GTM) strategy for TIAA Wealth Management's B2B/B2B2C brand campaigns, events, partnerships, and lifecycle marketing, successfully aligning initiatives with organizational goals and sales targets
- Delivered strategic recommendations to advisors, executives, C-suite stakeholders, product and sales teams, enhancing decision-making processes
- Spearheaded multi-channel product launches and promotional programs using Workfront, collaborating with internal teams and creative agency partners to ensure effective campaign execution and achieve a 20% increase in campaign performance
- Developed and managed integrated omni-channel campaigns including Traditional, radio, OOH, digital, social media, websites, webinars, email marketing, events, loyalty programs, paid media, influencer and performance marketing, resulting in a 15% growth in audience engagement
- Enhanced email marketing, presentation decks and promotional communications content strategies, leading to a 6% increase in conversions
- Maintained brand consistency across all touchpoints, ensuring compliance with federal regulations
- Executed digital advertising strategies for multi-channel creative campaigns, enhancing brand visibility and driving lead generation among the financial planning audience
- Established and managed affiliate marketing partnerships to enhance TIAA's digital acquisition strategy, driving increased engagement with retirement and investment solutions
Senior Marketing Manager
American Express OnBrand Global Advertising and Brand Management
11.2021 - 10.2023
- Managed and executed high impact integrated 360 campaigns for American Express's in-house creative agency, effectively targeting B2B/B2B2C audiences through TV, radio, print (banners, newsletters, presentations), OOH, digital, social media, playbooks, presentations, major events and brand partnerships including but not limited to card partner (Delta Airlines), US Open, PGA, NBA, NFL and URG's
- Led global marketing initiatives, creating strategies that enhanced integrated marketing communications, loyalty programs, awareness and engagement with both new and existing American Express users, contributing to a 25% increase in user acquisition
- Directed the lifecycle of global campaigns, coordinating cross-functional teams across creative, digital, influencer marketing, and production to ensure cohesive project delivery
- Managed high impact digital advertising initiatives across display, social, and programmatic platforms, elevating brand presence and driving cardmembers acquisition
- Led affiliate marketing campaigns that amplified Amex's brand presence and contributed to significant customer acquisition, leveraging partnerships with top-performing publishers
- Developed digital campaign toolkits and playbooks establishing a digital roadmap across channels (DOOH, OOH, social media, email), ensuring brand consistency and improving campaign efficiency by 30%
- Optimized workflows in Workfront, improving quality and collaboration across teams and enhancing project delivery speed
Brand Marketing Operations Project Manager
Google - YouTube
11.2018 - 12.2021
- Partnered with GTM and brand creative teams to develop creative briefs and guide campaign direction for B2B/B2C and public-facing communications, ensuring alignment with brand objectives
- Streamlined global GTM planning and managing traditional, social media, influencer marketing, video production, media, DOOH, OOH and brand partnerships to ensure alignment with YouTube's strategic goals, resulting in a 28% increase in campaign effectiveness
- Led international integrated marketing projects, coordinating with external agencies and managing budgets to achieve timely delivery and adherence to financial targets
- Led targeted digital ad campaigns, optimizing communications and content reach across YouTube's platform to increase viewership engagement and boost advertiser ROI
- Designed and implemented affiliate marketing strategies for YouTube Gaming, boosting traffic and subscriber growth through partnerships with gaming influencers and content platforms
- Supervised all project phases via Workfront, overseeing initiatives for high-profile events like Coachella, MLB, NBA, NFL and Fashion Week, enhancing brand visibility as well as YouTube products (YouTube TV, YouTube shorts, YouTube Kids and YouTube sports)
- Oversaw the creation of global marketing calendars, briefs and presentation decks providing real-time visibility into launch schedules and production timelines, significantly enhancing coordination efforts
- Provided data-driven insights to stakeholders on campaign performance, aligning strategies to maximize impact
Senior Strategic Digital Marketing Manager
Northwell Health
03.2018 - 10.2018
- Directed complex digital projects for New York's largest health system, overseeing over 100 public websites, content marketing, SEO, PPC, social media, and email channels
- Developed integrated, cross-channel brand campaigns across digital, mobile, OOH, and traditional media to increase brand awareness and patient engagement, achieving a 30% rise in patient inquiries
- Led full project lifecycle management in Workfront, ensuring all deliverables met brand standards and quality benchmarks
- Developed targeted affiliate marketing initiatives to promote Northwell's wellness programs, partnering with health-focused platforms to increase awareness and participation
- Built and maintained B2B stakeholder relationships, collaborating with creative, analytics, legal/compliance and IT teams to align marketing strategies with organizational goals
- Analyzed campaign data to optimize performance, driving a measurable increase in engagement and lead conversions
Marketing/Advertising Campaign Operations Manager
Comcast CTS
11.2015 - 12.2017
- Managed B2B/B2C communications for sales team for Comcast's clients, working with ad agencies and media partners to execute high-quality, compliant campaign operations
- Directed trafficking and quality control for TV, radio, print, DOOH, OOH, and digital campaigns, ensuring adherence to technical and regulatory requirements
- Oversaw digital operations for Comcast clients, optimizing B2B/B2C campaign performance through precise ad trafficking, quality control and regulatory compliance
- Led end-to-end coordination of political ad campaigns, managing real-time video tagging, closed captioning, and fast-paced billing processes
- Designed and executed digital and social media campaigns using Adobe Creative Suite, enhancing client engagement and brand visibility
- Provided strategic insights in campaign meetings, driving improvements in campaign planning and operational efficiency
Brand Strategy Marketing Manager
Bank of America / Enterprise Creative Solutions
09.2014 - 11.2015
- Led marketing efforts for Global Wealth Investment Management, focusing on ultra-high-net-worth B2B/B2C segments through targeted multi-channel brand campaigns
- Coordinated complex, cross-channel campaigns (digital, TV, radio, OOH, email, print, loyalty programs, presentations, playbooks, webinars and social media) with a strong focus on experiential marketing, events and loyalty initiatives, resulting in a 20% increase in client retention
- Directed integrated digital components within campaigns for Wealth Investment Management, leveraging digital, social media, communications/content and activation marketing to boost engagement among high-net-worth clients
- Executed affiliate marketing programs to enhance Bank of America's product visibility, collaborating with financial websites to drive adoption of banking and credit card services
- Developed brand-compliant marketing creative collateral using Adobe Creative Suite, ensuring alignment with Bank of America's strategic brand guidelines
- Cultivated partnerships with external vendors and internal stakeholders to deliver on-brand, on-budget, and on-time campaigns
- Spearheaded sponsorship and partnerships, enhancing brand engagement among high-value clients
Education
Bachelor of Science - Marketing Management & Communications Journalism
City University of New York
New York, NY 01.2025 - 12.2025
Skills
Market Segmentation
Digital marketing
Customer acquisition management
Social media marketing
International marketing
Digital Ad Campaign Management
Direct Marketing Initiatives
Collaborative Teamwork Across Functions
Program marketing
Campaign Management
Customer Relationship Management
Visual Concept Development
Marketing Performance Analysis
Digital Influencer Strategy
Customer Engagement Initiatives
Market Segmentation
Timeline
Bachelor of Science - Marketing Management & Communications Journalism
City University of New York
01.2025 - 12.2025
Senior Marketing Manager
Synchrony Financial
01.2025 - Current
Senior Marketing Manager
TIAA
10.2023 - 09.2024
Senior Marketing Manager
American Express OnBrand Global Advertising and Brand Management
11.2021 - 10.2023
Brand Marketing Operations Project Manager
Google - YouTube
11.2018 - 12.2021
Senior Strategic Digital Marketing Manager
Northwell Health
03.2018 - 10.2018
Marketing/Advertising Campaign Operations Manager
Comcast CTS
11.2015 - 12.2017
Brand Strategy Marketing Manager
Bank of America / Enterprise Creative Solutions
09.2014 - 11.2015
Similar Profiles
Katakam Akanksha ReddyKatakam Akanksha Reddy
Senior Representative-Universal Fraud at Synchrony FinancialSenior Representative-Universal Fraud at Synchrony Financial
Abdul Rahman KhanAbdul Rahman Khan
Customer Support Specialist at Synchrony FinancialCustomer Support Specialist at Synchrony Financial
Rajat GuptaRajat Gupta
Manager, Analytics - Customer Insights at Synchrony FinancialManager, Analytics - Customer Insights at Synchrony Financial