Gregory Clark
Woburn,MA
Summary
Strategically minded Portfolio Director with a track record of highly productive and efficient completion of tasks. Skilled in financial analysis, risk management, and strategic planning. Excel at communication, leadership, and problem-solving to achieve organizational goals.
Overview
29
29
years of professional experience
Work History
Portfolio Director of Sales & Marketing
Aimbridge Hospitality
Boston, MA
01.2020 - Current
- Managed a team of sales personnel to ensure performance goals were met or exceeded.
- Analyzed customer feedback to identify areas for improvement in products and services.
- Performed analysis of customer data to create targeted campaigns for different segments.
- Developed budget plans for marketing campaigns and promotional activities.
- Collaborated closely with other departments on cross-functional projects.
- Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
- Provided regular training sessions for staff on sales techniques, product knowledge and customer service standards.
- Identified, developed and maintained relationships with key customers and partners.
- Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
- Reviewed competitors' activities in order to stay ahead of the competition in terms of pricing and promotions.
- Developed and implemented sales strategies to maximize revenue growth.
- Managed sales budget and monitored expenses to ensure alignment with financial targets.
Director of Sales and Marketing
Marriot Hotels & Resorts
Boston, MA
04.2016 - 01.2020
- Planned promotional events such as trade shows, conferences, webinars.
- Provided ongoing training and mentorship for sales personnel.
- Advised executive team on industry best practices related to sales and marketing.
- Created and managed budgets for sales and marketing initiatives.
- Analyzed customer data to identify trends, opportunities, and areas of improvement.
- Directed staff in effective sales techniques and processes.
- Analyzed market trends to identify new opportunities for growth.
- Monitored competitor activities and created strategies accordingly.
- Established key performance indicators for evaluating success of sales efforts.
- Assessed customer feedback and identified areas of improvement in service delivery.
- Developed and implemented sales and marketing plans to maximize profitability.
- Identified new markets and developed strategies to capture them.
Director of Sales & Marketing
Starwood Hotels
Boston, MA
09.2000 - 04.2016
- Directed staff in effective sales techniques and processes.
- Developed creative content including brochures, videos, website copywriting.
- Developed and implemented sales and marketing plans to maximize profitability.
- Analyzed market trends to identify new opportunities for growth.
- Monitored competitor activities and created strategies accordingly.
- Negotiated contracts with customers while protecting company interests.
- Created and managed budgets for sales and marketing initiatives.
- Identified new markets and developed strategies to capture them.
- Analyzed customer data to identify trends, opportunities, and areas of improvement.
- Conducted market research to assess the effectiveness of existing products and services.
- Planned and oversaw print advertising and social media and recommended product positioning strategy to attain long-term market share.
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
- Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
- Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships.
- Worked closely with clients to identify needs and challenges and provided solutions-oriented campaign themes.
Director of Sales & Marketing
Ocean Edge Resort And Golf Club - AAA 4 Diamond Resort
Brewster, MA
05.1995 - 09.2000
- Developed creative content including brochures, videos, website copywriting.
- Collaborated with leadership teams on product launches, strategy development.
- Planned promotional events such as trade shows, conferences, webinars.
- Provided ongoing training and mentorship for sales personnel.
- Developed pricing models for various products and services according to market conditions.
- Conducted market research to assess the effectiveness of existing products and services.
- Directed staff in effective sales techniques and processes.
- Generated leads through networking, cold calling, email campaigns.
- Created and managed budgets for sales and marketing initiatives.
- Assessed customer feedback and identified areas of improvement in service delivery.
- Negotiated contracts with customers while protecting company interests.
- Established key performance indicators for evaluating success of sales efforts.
- Advised executive team on industry best practices related to sales and marketing.
- Developed and implemented sales and marketing plans to maximize profitability.
Education
Bachelor of Science - Hotel Management
Southern New Hampshire University
Hooksett, NH05-1988
Skills
- Data-driven decision-making
- Innovation management
- Making investment recommendations
- Identifying opportunities
- Presentation Skills
- Market understanding
- Cross-Functional Collaboration
- Data Analytics
- Client Relations
- Client Relationship Management
Accomplishments
- 2023 Aimbridge Sales Leader of the Year
- 2016-2020 Marriott Hotels Regional Contract Champion
- 2015-2024 Board of Directors Bosotn Police Activities League
Timeline
Portfolio Director of Sales & Marketing
Aimbridge Hospitality
01.2020 - Current
Director of Sales and Marketing
Marriot Hotels & Resorts
04.2016 - 01.2020
Director of Sales & Marketing
Starwood Hotels
09.2000 - 04.2016
Director of Sales & Marketing
Ocean Edge Resort And Golf Club - AAA 4 Diamond Resort
05.1995 - 09.2000
Bachelor of Science - Hotel Management
Southern New Hampshire University
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