Gregory Jerralds
San Antonio,Tx
Summary
Accomplished business owner well-versed in assessing risk, developing solutions and implementing positive changes to achieve sustainability and growth in challenging market conditions. Adept at building and strengthening business and customer relationships.
Overview
16
16
years of professional experience
Work History
CEO, graphics designer
CEO DUNK ALLSTARS Entertainment (G.T.E) LLC
01.2022 - Current
- Marketing, H.R, and payroll roles
- Created brand identity for performance company and rebranded from previous ownership
- Identified new opportunities for more efficient and effective marketing efforts; Plan and execute campaigns
- Created a marketing plan to generate interest with NBA-G League and grade school clients
- Rebrand, update designs of digital, print and promotional marketing/graphics, including company business cards
- Hired 2 Employees to represent the brand and perform as brand representatives during events
- Successfully launched company for 2022 Beta run to gain marketing material and footage of live events.
DJ, Host, Producer, and Tour Manager
Harlem Globetrotters
12.2012 - 12.2020
- Hosted the Harlem Globetrotters World Tour, and Magic Pass Pre-game Event, as well as providing live music throughout the event
- Evaluating existing plans, processes, and event planning services to identify opportunities for improvement
- Arranging production schedules for up to 10 staff and technical team members
- Coordinate with marketing reps and advertisers every day to ensure all branding goals were implemented and met
- Conducted daily Game operations meetings with touring staff and local marketing representatives
- Verified daily checklist for equipment and safety before, during, and after each event.
Manager, Performer, Social media designer
ACRODUNK
11.2007 - 09.2017
- Led all social media platforms while functioning in the role of Audio Engineer Graphic Designer, and Computer Tech Expert
- Utilized SEO technics to reach higher search engine recognition
- Leveraged site analytics and metrics to define and monitor success
- Created and maintained social media presence
- Created all YouTube videos and marketing materials, including flyers, posters, and mailers
- Hosted over 500 middle and elementary school assemblies
- Prepared and delivered motivational talks
- Choreographed performances, including all “America’s got talent” appearances
- Currently still admin of social media accounts.
Head Web Developer / Graphic Designer
The IMG Studio
05.2012 - 12.2012
- Lead all graphic and web projects including backend programming and coordinating printing jobs
- Assisted in Video projects in post and pre-production
- Created marketing reports to track progress on recruitment projects for clients integrating Facebook, Google ad words, and text messaging advertising campaigns
- Designed the company’s website www.TheIMGStudio.com
- Coordinated and designed the print project for the City of San Antonio’s Annual Report
- Created a new student enrollment campaign to attract undergraduates through the strategic website and social media contests aimed at increasing interest in a new undergraduate program.
Education
Bachelor of Science - Marketing
Western Governors University
Salt Lake City, UTMaster of Science - Digital Marketing
Western Governors University
Salt Lake City, UT04.2024
Skills
- MARKETING SKILLS & TECHNICAL EXPERTISE
- Marketing Experience: Internal and external marketing efforts, branding and identity, creative and analytical strategy, email and mail marketing campaigning, social media management, event marketing, and networking
- Digital and Print Design: Adobe Creative Suite: InDesign, Illustrator, and Photoshop
- Video Editing: Final Cut Pro X, Adobe Premiere, and After FX
- Google Programs and Marketing: Google AdWords, Google Analytics, Tik Tok, FB, Instagram, Bing Ads, SEO and SEM
- Microsoft Office: Word, Outlook, PowerPoint, OneNote, Excel
- Conflict Alleviation
- Public Relations Understanding
- Speech Writing
- Financial Management
- Market Research
- Google AdWords
- AdWords Strategies
- Business Development
- Strategic Direction
- Business Administration
Timeline
CEO, graphics designer
CEO DUNK ALLSTARS Entertainment (G.T.E) LLC
01.2022 - Current
DJ, Host, Producer, and Tour Manager
Harlem Globetrotters
12.2012 - 12.2020
Head Web Developer / Graphic Designer
The IMG Studio
05.2012 - 12.2012
Manager, Performer, Social media designer
ACRODUNK
11.2007 - 09.2017
Bachelor of Science - Marketing
Western Governors University
Master of Science - Digital Marketing
Western Governors University
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