Leveraging graphic design expertise and project coordination skills to manage high-impact seasonal packaging for major brands, driving revenue growth from $20MM to $220MM. Streamlined processes and enhanced collaboration among diverse stakeholders, ensuring timely project delivery and meticulous attention to detail.
Work History
Freelance Art Director
Self-employeed
llustrator
Variety of efforts from finished art to concepts
Wilson Sporting Goods, ERO Industries, Euro RSCG
Regularly receive friends and family referrals for various projects from businesses to medical facilities to designing wedding invitations
Process Ambassador
Amazon and Wayfair
Process Guide/Driver/Picker
Streamlined returns and Inbound & outbound merchandise.
Spearheaded attention to detail, decision making, computer use and excellent communication skills.
Increased productivity by ___________
Graphics Coordinator
The Wm. Wrigley Jr. Company (via Cassata & Associates)
Managed the art for seasonal packaging for iconic brands including, but not limited to, Starburst, Skittles, Life Savers, Altoids, Hubba Bubba, Orbit.
Increased seasonal business from approximately $20MM to $220MM
Interfaced with many vendors and stakeholders - Marketing, Wrigley Scientific and Regulatory Affairs, Wrigley Innovation, Wrigley Legal,
Was sole Graphics and Production Coordinator that developed and managed specifics for data gathering, tracking and final art release for all four seasons.
Projects were numerous, order volumes were smaller, deadlines were tighter, and shelf windows were shorter and inflexible. I was nimble, had dependable attention to detail due to ensuring every project stayed on track and was delivered on time.
Consistently made adjustments to save time
Frankel & Company
Chicago
Assisted and art directed on a wide variety of promotional elements and campaigns for blue chip clients such as McDonald's, Oscar Mayer, Kraft and United Airlines.
Associate Creative Director
Simon Marketing, Inc.
Downers Grove
Led creative development for national promotional campaigns targeting adult audiences, overseeing projects from concept and strategic planning through execution. Developed integrated promotions featuring games, collectibles, and premium offers for partnerships including McDonald's, Disney, and Hallmark.
Education
D.A.A. - Design, Art and Architecture
University of Cincinnati
Cincinnati, OH
Graduate -
Central Academy C A
Cincinnati, OH
Skills
Art direction
Graphic design
Creative strategy
Digital illustration
Brand management
Project coordination
Mac art software
MARCOM compliancy
NLEA compliancy
Client relations
Musician
Custom
Mostly flexo on film, but also rotogravure and offset on various substrates such as film, paperboard, labels, corrugate, metal and plastic.
Timeline
Freelance Art Director
Self-employeed
Process Ambassador
Amazon and Wayfair
Graphics Coordinator
The Wm. Wrigley Jr. Company (via Cassata & Associates)
Freelance Art Director - ACD at Publicis Colab, McCann healthcare, IPG Health, Grey group, MRM, FCB health, Area23, FirstbornFreelance Art Director - ACD at Publicis Colab, McCann healthcare, IPG Health, Grey group, MRM, FCB health, Area23, Firstborn
