Gregory Morales

• Elevated customer satisfaction by implementing proactive communication strategies, resolving escalations swiftly, and ensuring consistent, high-quality service delivery across all touchpoints.
• Strengthened client and vendor relationships through strategic account management and continuous engagement, contributing to long-term retention and partnership growth.
• Cultivated a high-performance culture centered on employee engagement, cross-functional collaboration, and continuous learning and development.
• Reduced operating costs through comprehensive process redesign, automation, and resource optimization.
• Mentored emerging leaders, providing guidance and growth opportunities to build a strong internal talent pipeline.
• Streamlined workflows and improved efficiency by identifying systemic bottlenecks and deploying targeted technology and process enhancements.
• Partnered with IT leadership to modernize technology infrastructure, improving scalability, security, and operational resilience.
• Lead cross-functional teams to deliver complex projects on time and within scope, fostering a culture of accountability and innovation.

• Led enterprise consulting engagements focused on end-to-end marketing technology implementations, integrations, operational optimization, and business process enablement across a wide range of platforms and industries.
• Established and implemented operational best practices across all marketing technology consulting product lines, driving consistent delivery excellence and scalable service models.
• Managed and mentored cross-functional teams including Solutions Consultants, Systems Architects, and Application Support professionals, fostering a high-performance culture and talent development.
• Collaborated closely with Sales teams in both pre-sales and post-sales capacities, contributing to solution design, proposal development, scoping, and strategic client engagement. Acted as a key liaison with client marketing and IT executives to ensure alignment and satisfaction.
• Co-developed and managed SaaS/IaaS vendor partnerships, supporting joint go-to-market strategies and expanding solution offerings for both internal use and client delivery.

Principal Consultant / Practice Leader, Marketing Technology
Tenure: 16 years of progressive leadership experience

Held multiple roles with increasing responsibility over a 16-year tenure, culminating in a leadership position on the executive team. Reported directly to the Vice President of Consulting and the CEO, contributing to overall firm strategy, growth, and client delivery excellence. Played a key role in scaling the Marketing Technology practice and guiding it through successful acquisition by Allant Group.

• Led strategic consulting engagements across Marketing Technology implementations, system integrations, platform upgrades, and digital transformation initiatives using both Agile and Waterfall methodologies.
• Managed a team of 20+ cross-functional professionals, including Business Solutions Consultants, Systems Architects, and Support Engineers, driving professional development and team performance.
• Defined and standardized implementation methodologies and best practices across all consulting service lines, ensuring consistency, scalability, and client satisfaction.
• Acted as a strategic sales partner, working with the VP of Sales to lead pre-sales solutioning, scope definition, proposal generation, and pricing for enterprise clients.
• Interfaced directly with client IT and marketing leadership to drive project success and long-term relationship management.
• Co-managed SaaS, PaaS, and IaaS vendor partnerships, developing joint offerings and go-to-market strategies to support both internal operations and client-facing services.
• Skilled in contract structuring and negotiation, with experience navigating diverse licensing models, pricing frameworks, and complex service agreements.
• Industry experience across multiple verticals, including Financial Services, Insurance, Retail, Gaming, Legal, Nonprofit, and Entertainment.