Microsoft Office
Gregory Parsons
Marketing Coordinator
Mesa,AZ
Summary
Accomplished professional with extensive expertise in project management, strategic planning, and marketing campaign execution. Highly skilled in leading cross-functional teams and managing complex workflows to deliver exceptional results. Adept at vendor management and client relations, ensuring optimal service delivery and compliance with regulatory standards. Demonstrates profound capabilities in event coordination, budget management, and analytics, consistently exceeding business objectives. Excels in negotiation and stakeholder engagement, with a proven ability to forge and maintain strong professional relationships. Offers robust problem-solving skills and a commitment to process improvement, driving efficiency and productivity across operations.
Overview
19
19
years of professional experience
2
2
Languages
Work History
Marketing Coordinator
Orthotic Holdings Incorporated
4 2021 - 4 2024
- Managed creative production for printed marketing materials across seven brands, overseeing nationwide distribution and inventory
- Led planning and execution for 15 tradeshows per year, coordinating logistics, travel, and brand representation
- Organized OHI's annual sales meetings, handling venue contracts, promotional items, and event logistics for 35 participants
- Participated in the design and production of new footwear, ensuring alignment with latest market trends
- Handled FDA/PDAC approval processes for new diabetic footwear and transitioned print services to third-party vendors, enhancing operational efficiency.
- Strengthened relationships with key stakeholders by coordinating cross-functional promotional events
Production Specialist
FabCom Integrated Marketing
09.2019 - 02.2020
- Directed the production of diverse creative materials, including print, online, radio, and television, collaborating with copywriters, designers, account executives, and clients in a high-pressure environment
- Conducted research on potential vendors to support a wide range of advertising campaigns, ensuring optimal quality, competitive pricing, and adherence to project timelines
- Managed weekly mailings with print vendors, overseeing the process to guarantee accuracy and prompt delivery
- Maintained and nurtured relationships with a network of vendors, negotiating costs to align with specific campaign budgets
- Ensured all deliverables, from print materials to unique promotional items like live butterflies and vehicle graphics, met client specifications and quality standards.
Customer Experience Representative
W.W. Grainger
01.2018 - 08.2019
- Handled inbound business-to-business transactions, achieving one-call resolution for a diverse range of industrial clients
- Located products within a catalog of over 400,000 items using minimal information to meet customer requirements
- Processed customer purchase orders through email with a focus on accuracy and efficiency
- Collaborated with colleagues across multiple departments to resolve customer issues, fostering strong internal relationships
- Quickly recognized for expertise and professionalism, subsequently tasked with resolving invoice disputes and successfully recouping over $100,000 for the company.
Sales Representative
MINDBODY
12.2016 - 08.2017
- Executed outbound cold calls and set appointments for in-depth presentations with potential small and medium business clients
- Rapidly advanced from training due to recognized sales ability, beginning active selling three weeks ahead of schedule
- Leveraged Google Analytics for self-sourcing and expanding customer base in a targeted and strategic manner
- Consistently ranked in the top 25% for sales metrics within a competitive team of over 70 members
- Managed and monitored client accounts, ensuring continued business and satisfaction.
Sales Representative
Yodle Inc.
01.2015 - 07.2016
- Recognized as a key team leader, frequently tasked by management to assist less experienced representatives in closing sales
- Selected to participate in office focus groups aimed at enhancing company culture, contest strategies, and workplace environment
- Achieved over $5,000 in sales for July, marking a significant contribution to one of the primary success metrics on the sales floor
- Consistently ranked in the highest commission tiers, achieving performance in the 90th to 100th percentiles
- Appointed by management to craft and manage team communications, enhancing internal coordination and information dissemination.
Project Coordinator
Urias Communications
09.2012 - 11.2014
- Directed the production of creative materials across multiple media, collaborating with copywriters, translators, designers, and clients to ensure project excellence
- Managed the CEO's meeting calendar and coordinated production deadlines, ensuring efficient workflow and timely execution
- Participated in strategic meetings for the development and implementation of the statewide APS 'Next' campaign
- Authored creative briefs and oversaw the production of print ads, facilitating collaboration between internal teams and APS' design department
- Led response efforts for over 15 requests for proposal from major entities and managed logistical aspects of a company office move.
Marketing Production Specialist
US Airways
02.2009 - 06.2012
- Coordinated the review and approval process for a variety of marketing materials, including print and online ads, promotional collateral, and in-flight materials, ensuring compliance with brand guidelines
- Led the selection and implementation of a new project management tool (Basecamp), and trained all relevant staff on its functionalities to streamline operations
- Managed the scheduling and successful execution of production deadlines for approximately 50 simultaneous marketing campaigns, enhancing campaign efficiency
- Oversaw the trafficking of all banner ads for usairwaysvacations.com and usairways.com, optimizing online advertising efforts
- Served as a mediator between internal clients and creative teams to resolve conflicts and foster cooperative solutions that benefitted all parties involved.
Account Coordinator
Urias Communications
04.2008 - 01.2009
- Managed the production and delivery of advertising materials for major clients including Blue Cross Blue Shield, United Cerebral Palsy, Phoenix Zoo, and Phoenix Boys Choir
- Oversaw the weekly distribution of advertising materials across over 10 television stations, 15 radio stations, and 30 newspapers and magazines
- Prepared RFP materials to secure new marketing accounts and supported Account Executives in developing estimates and timelines for advertising campaigns
- Assisted in the creative development, including copy editing and campaign revisions, to ensure high-quality and effective advertising content
- Coordinated the entire production process of television commercials for Blue Cross Blue Shield, from auditions through to postproduction.
Account Manager
Young America Corporation
09.2000 - 09.2007
- Managed the execution and delivery of nationwide rebate programs for major clients including Hewlett-Packard, RadioShack, Cricket, SONICblue, and others, ensuring timely and accurate distribution
- Supervised the proofreading, tracking, and aging of invoices for rebate programs, handling financial transactions exceeding $100 million
- Collaborated with pricing departments to develop budgets, establish project timelines, and identify and address potential issues for over 200 client proposals
- Built and maintained relationships with over 125 client contacts, acting as the primary liaison for all project communications and operational queries
- Led the training of 40-50 representatives at the HP Rebate Awards call center in Buenos Aires, Argentina, significantly improving operational efficiencies and performance metrics.
Education
Associate Degree -
Mesa Community College
Mesa, AZSkills
Project Management
Multitasking Abilities
Work Planning and Prioritization
Stakeholder Engagement
Negotiation Skills
Cross-functional Collaboration
Digital Advertising
Quality Control
Training & Development
Creative Direction
Conflict Resolution
Customer Service Excellence
Sales Strategy
Process Improvement
Problem Solving
Analytics & Reporting
Budget Management
Team Leadership
Event Coordination
Regulatory Compliance
Client Relations
Vendor Management
Marketing Campaign Execution
Strategic Planning
Project Management
References
Available upon request
Software
Project Management Software
Salesforce
Timeline
Production Specialist
FabCom Integrated Marketing
09.2019 - 02.2020
Customer Experience Representative
W.W. Grainger
01.2018 - 08.2019
Sales Representative
MINDBODY
12.2016 - 08.2017
Sales Representative
Yodle Inc.
01.2015 - 07.2016
Project Coordinator
Urias Communications
09.2012 - 11.2014
Marketing Production Specialist
US Airways
02.2009 - 06.2012
Account Coordinator
Urias Communications
04.2008 - 01.2009
Account Manager
Young America Corporation
09.2000 - 09.2007
Marketing Coordinator
Orthotic Holdings Incorporated
4 2021 - 4 2024
Associate Degree -
Mesa Community College
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