Senior level sales manager with over 28 years of success in the flooring industry. Experienced in general management, sales & marketing, strategic planning, budgeting and P&L accountability, business development, team building, operations and showroom management.
Overview
29
29
years of professional experience
Work History
Western Regional Sales Manager
DecoVita Porcelain Tile
Anaheim, CA
06.2022 - Current
Responsible for 10 states in the western region.
Hire and motivate high-performing sales team.
Responsible for factory distribution center sales and operations.
Analyze market trends to identify new business opportunities in the western region.
Create sales strategies for achieving regional targets and objectives.
Participate in trade shows and conferences to promote products and services in the western region.
Prepare detailed reports on regional performance metrics for senior management review.
Establishe key performance indicators for evaluating regional sales performance against targets.
Assist with budgeting processes related to regional sales activities.
Perform regular reviews of existing accounts to identify areas of improvement or potential upselling opportunities.
Supervise sales strategy, training, team structure and communication of regional sales program.
Hold weekly meetings with each representative to talk one-on-one, resolve issues and provide tailored training.
Improve profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Branch General Manager
Emser Tile & Natural Stone
San Marcos, CA
03.2020 - 06.2022
Designed sales and service strategies to improve revenue and retention.
Developed and maintained client rapport to meet financial service needs and drive branch loyalty.
Boosted customer base, acquiring new customers and identifying needs to deliver relevant products.
Developed annual branch business plan for maximum profitability and effectiveness.
Branch General Manager
Emser Tile & Natural Stone
Salinas, CA
11.2018 - 03.2020
Provide exemplary level of service to clients to both maintain and extend relationships for future business opportunities
Develop promotional programs to optimize revenue levels
Actively update account plans based on changing markets, customer conditions and competitor activity
Maximized branch revenue by optimizing daily operations and increasing efficiency
Develop annual branch business plans for maximum profitability and effectiveness
Develop standard operating procedures
Design sales and service strategies to improve revenue and retention
Mentor staff to increase sales success and productivity
Recruit and hired new branch employees
Consistently increase sales by developing key customer relationships
Plan and executed promotional events
Vice President Sales
Byrd Tile Distributors Inc.
Raleigh, NC
08.2014 - 11.2018
Develop and implement plans and strategies for increasing the company's sales goals with revenue of $10 million.
Manage the sales teams, 4 showrooms, operations and resources to deliver profitable growth
Train sales staff in product presentations to architects, designers, commercial contractors and builders
Travel for in-person meetings with customers and partners to develop key relationships
Attend and participate in trade and industry events
Define and oversee sales staff incentive programs that motivate the sales team to achieve their sales targets
Create and maintain commercial tile & stone specifications with architects and commercial designers
Manage customer expectations and contribute to a high level of customer satisfaction
Generate commercial and residential leads through building permits, dodge reports and iSqFt project reports
Train sales teams on the latest innovations in the trade.
Branch Manager
Byrd Tile Distributors Inc.
Winterville, NC
10.1994 - 08.2014
Developed forecast, financial objectives and business plan to determine new location for market expansion.
Responsible for all functions of branch sales, operations, marketing, administration and budget new branch and grew to a revenue of $ 2 million.
Created and implemented a strategic sales plan to build a large customer base to ensure a strong local presence.
Built, trained and monitored a successful sales team and support staff.
Maintained high standards of customer service and built long lasting relationships with customers by understanding their needs.
Participated in community and trade related organizations.
Consistently exceeded sales goals by 25% to make the branch the largest in the area.