Gregory Williams
Wichita,KS
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
41
41
years of professional experience
Work History
Brand Manager
Audacy
05.2000 - Current
- Researched market trends to identify customer needs and preferences for strategic planning.
- Increased customer loyalty through effective management of consumer feedback.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Consulted with product development teams to enhance products based on customer interest data.
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Spearheaded rebranding efforts, effectively revitalizing the company''s image and increasing overall market share.
- Continually maintained and improved company's reputation and positive image in markets served.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Assistant Brand Manager/Music Director
Clear Channel Broadcasting
10.1983 - 05.2000
- Conducted market research to identify consumer trends and preferences, driving product innovation.
- Strengthened competitive positioning by monitoring competitor activity and providing strategic recommendations based on insights gathered.
- Developed strong relationships with external partners, including advertising agencies and suppliers, ensuring high-quality work within project timelines.
- Contributed to annual planning process by helping set goals for revenue growth, market share gains, and other key performance indicators.
- Fostered a positive brand image by managing sponsorship opportunities within the community.
- Increased brand awareness by developing and executing marketing campaigns.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
Education
Bachelor of Arts - General Studies/Political Science
Wichita State University
Wichita, KS12.2008
Skills
- Partnership Building
- Target Audience Identification
- Relationship Building
- Brand Development
- Brand strategy
- Social Media Strategy
- Brand positioning
Accomplishments
- Achieved success by completing programming objectives with accuracy and efficiency.
- Achieved target audience programming objective through effectively managing, directing, and overseeing the successful implementation of target audience positioning.
Affiliations
- Alpha Phi Alpha Fraternity
- Real Men Real Heroes Board of Directors
- Central & Western Kansas Chapter of the Alzheimer's Association
- United Way of The Plains Board of Directors
- Urban League of Kansas Board of Directors
Timeline
Brand Manager
Audacy
05.2000 - Current
Assistant Brand Manager/Music Director
Clear Channel Broadcasting
10.1983 - 05.2000
Bachelor of Arts - General Studies/Political Science
Wichita State University
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