Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Gregory Reid Castro

San Diego,California

Summary

Dynamic leader with a proven track record at Greystone Solutions, excelling in strategic visioning and operations management. Spearheaded initiatives that drove substantial business growth while cultivating partnerships and enhancing customer relations. Recognized for innovative problem-solving and mentoring talent, fostering a culture of excellence and compliance within diverse teams and systems.

Overview

8
8
years of professional experience

Work History

Co-Founder /Lead Consultant

Greystone Solutions
02.2019 - 06.2025
  • Managed financial operations, ensuring fiscal responsibility and maintaining profitability during periods of economic uncertainty.
  • Networked with other businesses and customers to increase sales opportunities and contacts.
  • Oversaw talent acquisition efforts, building a diverse team of skilled professionals who contributed significantly to the company''s success.
  • Evaluated market trends to identify emerging opportunities and inform strategic decision making.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Championed a culture of innovation, encouraging creative problem-solving throughout the organization.

Product Development Engineer

SeaBright Farms Distribution.
03.2019 - 05.2021
  • Developed new technology for recreational cannabis products for use by state-wide customers.
  • Conducted competitor analysis to identify opportunities for differentiation in our products'' design and functionality offerings.
  • Managed documentation and formulations for each new product.
  • Developed innovative product concepts based on market research and customer feedback analysis.
  • Researched and recommended improvements to product development processes.
  • Mentored junior developers, providing guidance on best practices in product development and industry standards and DCC compliance.

District Sales Manager

CBD+ USA
03.2017 - 02.2019
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
  • Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
  • Negotiated contracts with clients for mutual benefit while maintaining strict adherence to company policies and ethical standards.
  • Implemented innovative marketing campaigns, resulting in increased brand visibility and customer engagement.
  • Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
  • Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.

Education

No Degree - Marketing Management And Research

Saddleback College
Mission Viejo, CA
02-2026

Skills

  • Problem-solving
  • Strategic visioning
  • Partnership cultivation
  • Decision-making
  • Verbal and written communication
  • Customer relations
  • Operations management
  • Sales strategy
  • Team building
  • Customer relationship management
  • Legal compliance
  • Visionary leadership
  • Risk management

Languages

English
Native or Bilingual
Spanish
Limited Working

Timeline

Product Development Engineer

SeaBright Farms Distribution.
03.2019 - 05.2021

Co-Founder /Lead Consultant

Greystone Solutions
02.2019 - 06.2025

District Sales Manager

CBD+ USA
03.2017 - 02.2019

No Degree - Marketing Management And Research

Saddleback College

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