GREG SPENCE

Designed ground-up sales infrastructure, pioneered sales strategies, and tactics, conceptualized new processes, methods, and proprietary tools engineered and streamlined to optimize CSN’s unique business ecosystem.

• Establish, train, and lead national New Business Development (BDE) team to identify and close new member subscription, branded services, council leaders, sponsorships, and affiliate partners for CSN’s digital media and marketing cloud platform driving an average 31% month-over-month increase is sales and revenue.
• Partner with board members, c-suite, and other key stakeholders to algin corporate mission objectives to establish department strategies for goal planning, KPIs, forecasts, and budgets to manage P&L and optimize ROI.
• Collaborate cross-functionally with department heads to establish multiple corporate initiatives from hiring and onboarding procedures, go-to-market (GTM) sales and marketing strategies, and designing and implementing proprietary digital sales tools.
• Interact with business owners, media influencers, authors, C-suite, investors, and other hi-priority clients across all industries to establish and develop long-term collaborative relationships to provide large-scale white label service packages for branding and marketing expansion through CSN’s digital media platform and marketing cloud to optimize monetization opportunities.

Bootstrapped Evolusn, LLC as start-up, designing sales architecture and growth strategies focusing on $2M to $50M businesses by providing comprehensive white-label solutions to build or enhance sales operations and customer service effectiveness for accelerated and sustained growth.

• Executed proprietary methodologies, establishing sales and marketing strategies and tactics securing new business exceeding first year projections.
• Systematic competitive, market, and industry trends analysis to establish effective GTM marketing, e-commerce and traditional sales strategies, advantage identification, market penetration, and value proposition development.
• Design and implement customized scalable and repeatable GTM sales strategies, proprietary tools, and tailored processes to effectively identify, target, and convert clients' ideal customers.
• Identify and establish multiple internal and external lead-generation strategies and tactics for new business acquisitions.
• Develop and execute optimized customer service training programs to improve clients customer service to improve retention, repeat, and referral business.
• Build and train high-performing multi-disciplined teams of sales professionals through uniquely curated training curriculums to improve skills, knowledge, tactical proficiency, and compensation strategies aligning with clients’ specific needs.
• CRM selection, streamlining, and assist in metric development with advanced analytics, and reporting tools, track sales performance, and follow sales progress, improving forecasting accuracy, strategic planning, and process improvement.

Developed and executed business operations and sales strategies achieving unprecedented organizational growth in productivity and revenue, exceeding $71M in CPG manufacturing.

• Leveraged data, analytics, and insights to develop sales and go-to-market strategies for a $4B channel partner needs, elevated average sales by 280%, exceeding $100M in growth while enhancing client service experience.
• Stood up a new sales entity increasing top-line revenues by mobilizing profit-driven strategies focused on new business acquisitions, guided by data-informed action plans delivering 383% sales growth.
• Established aggressive performance metrics and coached, supported, and monitored team performances.
• Collaborated with C-suite to devise corporate mission objectives aligning forecasts, budgets, and division strategies, analyzed market trends, and managed P&L to optimize ROI.
• Led cross-functional teams to innovate and develop an industry-first product line, formulated go-to-market strategies for marketing, sales and training materials, pricing, and account management.
• Partnered with HR to optimize recruiting, hiring, onboarding, and retention.

As a charter member of the Sleep International start-up, it played a primary role in launching the brand and products into a $2.2B national retailer.

• Forged influential relationships at every level, including C-suite, gaining unprecedented access, and igniting historic growth.
• Negotiated channel partner contracts to optimize visibility, leading product lines to maximize potential.
• Lead team sales efforts, generating more than $19.6M in revenues, delivering nearly 29% of overall sales, and achieving profitability and sustainability.
• Curated and led comprehensive national sales and training initiatives, brand-specific product knowledge, materials, and media, having a historic impact on client sales across 5K+ team members.
• Electrified client segment, growing net revenue 216% from 6% to 13% by energizing product sales, with a 108.2% territory growth from $4.9M to $10.2M, increasing revenue share to 23%, 47%, and over 60%.

Managed expansive 5 states territory, formulated and executed strategic plans for major retail giants, conducted thorough client business analyses, and identified underutilized areas of opportunity to drive increased sales revenue.

• Provided product knowledge training and built brand recognition through sales demonstrations across the southeastern US.
• Consistently outperformed sales projections, resulting in a remarkable 100% year-over-year increase in volume.
• Fostered and nurtured relationships to successfully introduce King Koil products to the Rooms To Go sales force.
• Delivered exceptional results, achieving revenue growth totaling over $18M within the region.
• Facilitated product launches and negotiated prime placement within the assigned territory.

Managed and nurtured key national accounts, including Rooms To Go, Macy's, and Sears, within the Texas and Louisiana regions, leading to a total revenue generation of $23.6M.

• Drove revenue growth by establishing and maintaining strong client relationships.
• Conducted large-scale verbal presentations for new product launches and skillfully negotiated prime placement in the territory.
• Achieved significant increase in sales revenues in all accounts by as much as 67% and expanding market share by 15%+.
• Executed strategic initiatives to enhance brand presence of Spring Air products, positioning as favored choices in the market.
• Conducted follow-up sessions to demonstrate sales techniques, contributing to improved sales performance across all locations.
• Employed a corporate-style approach to sales and product training for regional, district, store managers, and associates.

• Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
• Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
• Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory.
• Organized regular training sessions for team members to enhance their product knowledge and overall sales skills.

• Sold $1.37MM in new logo sales in 2003. 2 Time Territory Salesman of the Month.
• Sold $1.78MM in new logo sales in 2004. 3 Time Territory Salesman of the Month ending the year number #1 in the company.
• 2005, 1 Time Territory Salesman of the month.

• Start up charter member responsible for building sales infrastructure, strategies, tactics, workflow, and training program.
• Build and lead team of sales agents and sales managers to number 3 in overall sales and revenue.
• Achieved number 2 in the nation in personal sales and revenue.

• Achieved number 3 in region, top 50 nationally with $1.67MM in new business sales attaining salesman of the month 4 time and Presidents Club in 2000.
• Achieved number 2 in region, top 50 nationally with $1.88MM in new business sales attaining salesman of the month 4 time and Presidents Club (Qualified) in 2001.