Go High Level
GREG SPENCE
Vice President, Sales & Operations
Prosper,TX
Summary
Senior executive with a proven record of building and transforming national organizations. Expert in GTM strategy, operational excellence, and enterprise business development. Driving scalable growth through innovative sales architecture, processes, enablement with data-driven planning, strategic P&L management, and execution. Known for building strong, trusted partnerships across all levels, including board and C-suite.
Overview
27
27
years of professional experience
5
5
Certificates
Work History
Executive Director Of National Accounts
FASTSIGNS International
Carrollton, TX
10.2025 - Current
- Govern national accounts division, overseeing all departments, managing a $15.5M budget.
- Own stand-alone P&L, ensuring NAP’s financial health (EBITDA) and forecasting for strategic growth.
- Achieved $14.3M in top-line revenue, exceeding 2025 budget by 126%.
- Streamlined end-to-end business development and operations processes restructuring and realigning, improving corporate efficiencies.
- Lead negotiator and serve as the corporate signatory for MSA’s and legal contracts with enterprise clients and national vendor agreements.
- Represent FASTSIGNS® at corporate and public events, giving board meeting and stage presentations to enhance brand visibility and franchise support.
CEO-CSS
Evolusn, LLC
Prosper, Texas
05.2024 - Current
- Bootstrapped Evolusn, LLC, designing sales architecture and growth strategies for $2M–$50M companies, delivering white-label solutions to build and scale sales and customer service operations.
- Executed proprietary methodologies establishing sales and marketing strategies that secured new business exceeding first-year projections.
- Conducted competitive, market, and industry analysis to develop GTM, e-commerce, and traditional sales strategies, identify advantages, drive market penetration, and refine value propositions.
- Designed scalable, repeatable GTM strategies, proprietary tools, and processes to identify, target, and convert ideal customers.
- Established internal and external lead-generation strategies driving new business acquisition.
- Developed customer service training programs improving retention, repeat, and referral business.
- Built and trained high-performing, multi-disciplinary sales teams through structured training programs improving skills, tactical execution, and compensation alignment.
- Selected and optimized CRM platforms, streamlined workflows, and developed analytics and reporting systems improving performance tracking, forecasting accuracy, and strategic planning.
VP, Sales Operations
C-suite Network
Sioux Falls, SD
03.2024 - 08.2024
- Designed CSN’s sales infrastructure, strategies, processes, and proprietary tools supporting its digital media and marketing cloud platform.
- Launched and led national BDR team of eleven, doubling revenue from $1.98M to $4.32M.
- Built and led the national Business Development team driving subscriptions, sponsorships, council leaders, branded services, and affiliate partnerships, delivering 31% average month-over-month revenue growth.
- Partnered with board and C-suite leaders to align corporate objectives, establishing KPIs, forecasts, budgets, and P&L management to maximize ROI.
- Collaborated with department leaders to launch hiring and onboarding programs, develop GTM sales and marketing strategies, and implement digital sales enablement tools.
- Developed executive relationships with business owners, media influencers, investors, and C-suite leaders, securing large-scale white-label branding and marketing partnerships.
NATIONAL SALES DIRECTOR
SLEEP INTERNATIONAL
Tampa, FL
01.2015 - 09.2023
- Drove operational and sales strategies generating $71M+ CPG manufacturing revenue and record productivity growth.
- Built data-driven GTM strategy for $4B channel partner, increasing average sales 280% and generating $100M+ growth while improving client experience.
- Launched new sales entity executing profit-focused acquisition strategies, achieving 383% revenue growth.
- Established performance metrics; coached and managed teams to consistently exceed targets.
- Partnered with C-suite to align mission, forecasts, budgets, and divisional strategy; analyzed market trends and managed P&L to maximize ROI.
- Led cross-functional teams to develop industry-first product line; directed GTM strategy, pricing, marketing, sales enablement, and account management.
- Collaborated with HR to improve recruiting, hiring, onboarding, and retention.
REGIONAL KEY ACCOUNT MANAGER
SLEEP INTERNATIONAL
Tampa, FL
01.2012 - 12.2015
- Charter member of Sleep International startup; helped launch brand and products into a $2.2B national retailer.
- Built executive and enterprise relationships, including C-suite access, accelerating national growth.
- Negotiated channel partner agreements to maximize product visibility and category leadership.
- Led national sales efforts generating $19.6M revenue, representing 29% of company sales, driving profitability and sustainability.
- Designed and led national sales training initiatives impacting 5,000+ client team members through brand-specific product education, materials, and media.
- Accelerated client segment growth 216% (6% → 13%), expanded territory revenue 108% ($4.9M → $10.2M), increasing share to 23%, 47%, and 60%+.
REGIONAL KEY ACCOUNT MANAGER
KING KOIL
Willowbrook, IL
01.2010 - 01.2012
- Managed expansive 5 states territory, formulated and executed strategic plans for major retail giants.
- Provided product knowledge training and built brand recognition through sales demonstrations across the southeastern US.
- Consistently outperformed sales projections, resulting in a remarkable 100% year-over-year increase in volume.
- Fostered and nurtured relationships to successfully introduce King Koil products to the Rooms To Go sales force.
- Delivered exceptional results, achieving revenue growth totaling over $18M within the region.
- Facilitated product launches and negotiated prime placement within the assigned territory.
REGIONAL KEY ACCOUNT MANAGER
SPRING AIR MATTRESS COMPANY
Tampa, FL
01.2007 - 12.2009
- Managed key national accounts, including Rooms To Go, Macy's, and Sears, within the Texas and Louisiana regions, leading to a total revenue generation of $23.6M.
- Drove revenue growth by establishing and maintaining strong client relationships.
- Conducted large-scale verbal presentations for new product launches and skillfully negotiated prime placement in the territory.
- Achieved significant increase in sales revenues in all accounts by as much as 67% and expanding market share by 15%+.
- Executed strategic initiatives to enhance brand presence of Spring Air products, positioning as favored choices in the market.
- Conducted follow-up sessions to demonstrate sales techniques, contributing to improved sales performance across all locations.
- Employed a corporate-style approach to sales and product training for regional, district, store managers, and associates.
Territory Manager
Aramark
Dallas, TX
03.2005 - 04.2007
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
- Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory.
- Organized regular training sessions for team members to enhance their product knowledge and overall sales skills.
Territory Sales Manager
Digital Solutions
Addision, Texas
08.2003 - 02.2005
- Sold $1.37MM in new logo sales in 2003. 2 Time Territory Salesman of the Month.
- Sold $1.78MM in new logo sales in 2004. 3 Time Territory Salesman of the Month ending the year number #1 in the company.
- 2005, 1 Time Territory Salesman of the month.
General Sales Manager
American Income Life Insurance Company
Addison, Texas
02.2002 - 07.2003
- Start up charter member responsible for building sales infrastructure, strategies, tactics, workflow, and training program.
- Build and lead team of sales agents and sales managers to number 3 in overall sales and revenue.
- Achieved number 2 in the nation in personal sales and revenue.
Territory Sales Representative
Minolta Business Solutions
Addision, Texas
08.1999 - 02.2002
- Achieved number 3 in region, top 50 nationally with $1.67MM in new business sales attaining salesman of the month 4 time and Presidents Club in 2000.
- Achieved number 2 in region, top 50 nationally with $1.88MM in new business sales attaining salesman of the month 4 time and Presidents Club (Qualified) in 2001.
Awards & Achievements
Minolta Business Solutions
- 2000 - 4 Time Salesman of the Month
- 2000 - National Presidents Club (Top 100)
- 2001 - 4 Time Salesman of the Month
- 2001 - National President Club (Top 25 Qualified)
American Income Life
- 2001 – 2-Times National Sales Agent of the Month.
- 2002 - Ranked #2 Supervising Agent for a month, nationally.
Digital Solutions
- 2003 - 3 Time Territory Salesman of the Month
- 2004 - 5 Time Territory Salesman of the Month
Aramark
- 2005 - 2 Times Territory Representative Of the Month
- 2006 - 4 Times Territory Representative of the Month
Spring Air
- 2008 - Top Regional Account Manager
King Koil
- 2009 - R.A.M of the Year
- 2010 - R.A.M of the Year
- 2011 - R.A.M of the Year
Sleep International
- 2012 - Regional Account Manager - #1
- 2013 - Regional Account Manager - #1 / Largest % Increase
- 2014 - Regional Account Manager - #1 / Largest % Increase
PROMOTION TO NATIONAL SALES DIRCTOR
- 2015 - 2% Sales and Revenue Increase
- 2016 - 17% Sales and Revenue Increase
- 2017 - 14% Sales and Revenue Increase
- 2018 - 21% Sales and Revenue Increase
- 2019 - 17% Sales and Revenue Increase
- 2020 - 22% Sales and Revenue Increase
- 2021 - 26% Sales and Revenue Increase
- 2022 - 23% Sales and Revenue Increase
- 2023 - Tracking 29% Sales and Revenue Increase
KEY LEADERSHIP ACHIEVEMENTS
- 2003 - Built top-performing start-up sales team of twenty-four, ranking Top 3 nationwide in revenue in 8 months.
- 2014 - Drove $23.6M growth with 71.6% YoY increase and 26.9% share gain through training and strategy.
- 2022 - Developed industry-first product line, driving a 47% lift and $4.1M in revenue.
- 2023 - Led sales division restructuring, achieving over 380% growth: projected $92M annual run rate.
- 2025 - Built national BDR team, driving 216% top-line revenue growth to $4.32M in 12 months.
- 2026 - Achieved $14.3M in top-line revenue and $5.57M in gross profit, exceeding budgeted forecast by 126%.
Skills
Leadership, Business DevelopmentRecruiting, Organizational Skills, Multitasking Abilities, Multi-Team Oversight, Sales Team Management, Goal Planning, Budgeting, Strategic Planning, Cross-Functional Interaction, Collabotation, Business Development, Compliance, Negotiation, Critical and Strategic Thinking, Sales Training, Material Development, Process Improvement, Marketing, Event Planning, Public Speaking, Presentation Skills, Client Relationships, Change Management, Personnel Development, Cultural Awareness, Conflict Resolution, Problem Solving
Sales Experiance, Self-Motivation, Enterprise Sales, Multiple seeling strategies, Selling Technique, Active Listening, Observation Skills, Effective Communication, Sales Presentation, Public Speaking, Product Knowledge Expertise, Presentation Skills, Time Management, Territory Management, New Business Development, Direct and Indirect Sales, Client Retention, Customer Service, Video Presentations,
Microsoft Office 365, Word, Excel, PowerPoint, One Drive, Dropbox, Google Drive, Google Docs, Google Sheets, Microsoft Teams, Zoom, Skype, Outlook, EmClient, CRS
Education
Technical Degree - Automotive Collision Tech
Canadian Valley Tech
El Reno, OKLanguage Studies
Brookhaven College
Dallas, TXSales Operations Management
West Virginia University
Morgantown, WVArtificial Intelligence - Prompt Engineering
Vanderbilt University
Nashville, TNCertification
Salesforce - Sales Operations Specialist
Accomplishments
- Reorganized sales division; launched B2B structure, strategy, and training while integrating modern sales technologies, driving 380% growth and scaling revenue to $92M.
- Led $4B channel partner national sales strategy and training, increasing average sales 280%, generating $100M+ revenue growth, and expanding segment sales 73%.
- Created an industry-first product line and support system while redesigning production methodology, delivering 47% growth and $4.1M revenue increase.
- Built sales and operational frameworks as a founding leader in multiple startups, driving local, regional, and national expansion while exceeding all sales targets.
- Scaled a channel partner segment 216%, surpassing 13% of company sales, driving 108% regional growth to $10.2M, and expanding market share 23–60%.
- Implemented sales strategy and training initiatives generating 71.6% growth, reaching $23.6M revenue and 26.9% market share growth.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Affiliations
- C-Suite Network
- Business Navigators
- Success Champions
- Covenant Church
Work Preference
Work Type
Full TimeContract WorkGig WorkLocation Preference
On-SiteRemoteHybridQuote
"The success you want is on the other side of what you are unwilling to do."
Software
Salesforce
HubSpot
Microsoft Office
Power BI
Google Docs
AI
Languages
English
Native or Bilingual
Interests
Martial Art (Krav Maga, BJJ, Wrestling)
Sports
Hunting and Fishing
Building Hot Rods
Construction
Travel and History
Human Behavior, Body Language, and Psychology
Reference
Letters of Reference
Timeline
Executive Director Of National Accounts
FASTSIGNS International
10.2025 - Current
CEO-CSS
Evolusn, LLC
05.2024 - Current
VP, Sales Operations
C-suite Network
03.2024 - 08.2024
Salesforce - Sales Operations Specialist
01-2024
NATIONAL SALES DIRECTOR
SLEEP INTERNATIONAL
01.2015 - 09.2023
REGIONAL KEY ACCOUNT MANAGER
SLEEP INTERNATIONAL
01.2012 - 12.2015
REGIONAL KEY ACCOUNT MANAGER
KING KOIL
01.2010 - 01.2012
REGIONAL KEY ACCOUNT MANAGER
SPRING AIR MATTRESS COMPANY
01.2007 - 12.2009
Territory Manager
Aramark
03.2005 - 04.2007
Territory Sales Manager
Digital Solutions
08.2003 - 02.2005
General Sales Manager
American Income Life Insurance Company
02.2002 - 07.2003
Territory Sales Representative
Minolta Business Solutions
08.1999 - 02.2002
Artificial Intelligence - Prompt Engineering
Vanderbilt University
Technical Degree - Automotive Collision Tech
Canadian Valley Tech
Language Studies
Brookhaven College
Sales Operations Management
West Virginia University