Greileny De La Cruz

Report directly to Regional Vice President; lead sales operations, training, and strategic partnerships across Northeast territory, managing 5 direct executive reports and part-time sales teams in luxury retail channels including Ulta Beauty and Sephora specialty doors.

• Oversee specialty doors (Ulta Beauty, Sephora) to build and maintain strategic vendor relationships with store management, securing prioritized product placement, promotions, visibility, and preferred positioning to accelerate brand exposure and sales velocity.
• Design and deliver comprehensive training programs to retail staff and beauty advisors on Clarins product knowledge, application techniques, sales rituals, and client engagement; enhance advisor confidence, conversion rates, average transaction values, and overall retail performance.
• Lead $1.5M+ personal territory and full Northeast region generating $7.6M+ annually; consistently achieve top performance rankings in NY metro area post-pandemic through targeted strategies, execution, and collaboration.
• Directly hire, coach, mentor, and evaluate 5 executive reports plus part-time staff; foster strong brand engagement, set individual/territorial goals, and drive high-performance culture to meet/exceed monthly, seasonal, and annual targets.
• Develop and implement regional sales strategies, product launches, promotions, seasonal plans, and business reports; partner with store managers, Education Team, and Sales Director to align training standards, track performance, and optimize operations.
• Manage daily, monthly, and seasonal retail metrics tracking, business reports, payroll, recaps, and performance evaluations; generate $1M+ in annual revenue through leadership, high-volume tactics, and relationship-focused execution.
• Elevate customer service standards by introducing new training programs for front-line staff.
• Train and guide team members to maintain high productivity and performance metrics.
• Assist in recruiting, hiring and training of team members.
• Implement innovative programs to increase employee loyalty and reduce turnover.
• Establish long-term client relationships through consistent delivery of high-quality products and services.
• Interview, recruit and train new onboarding candidates.
• Assist in employee appraisals, promotions and terminations based on performance reviews.

Managed boutique sales team and operations to achieve sales goals, client objectives, and brand ranking in luxury fragrance retail.

• Elevated boutique national ranking from #14 to #6 in one year through innovative engagement strategies, team training, new hire integration, and client development initiatives.
• Performed all stock keeping processes and assisted in replenishing all items as per company policy.
• Built and sustained high-value client relationships via personalized follow-up (phone calls, emails, letters), increasing revenue, loyalty, and repeat business.
• Oversaw boutique operations including scheduling, merchandising, housekeeping standards, customer database management, and strategy development with sales leads to drive brand performance.
• Developed strong relationships with clients, resulting in repeat business and referrals.
• Increased customer satisfaction by providing exceptional service and product knowledge.
• Resolved customer complaints professionally, ensuring a positive outcome for all parties involved.
• Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goals.

Delivered exceptional sales and client service across multiple luxury beauty brands.

• Consistently exceeded daily and individual sales goals through creative client engagement and tailored product recommendations.
• Cultivated loyal client base by providing top-tier service standards and actionable product feedback.
• Built relationships with customers to encourage repeat business.
• Solved customer challenges by offering relevant products and services.
• Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
• Engaged with customers to build rapport and loyalty.
• Rotated stock and restocked shelves to maintain product availability and store appearance.
• Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.