Greta Darmour
Chicago,IL
Summary
I am proficient in planning, executing, and measuring impactful influencer campaigns across major platforms, including TikTok, Instagram, X, LinkedIn and more. I excel at identifying, negotiating, and managing influencer partnerships to drive brand awareness and engagement. As a collaborative team player, I bring strong communication skills and a client-focused approach and am well-versed in leveraging tools such as CreatorIQ for project management and influencer search.
Overview
3
3
years of professional experience
Work History
Associate Manager, Influencer Marketing
Dentsu
Chicago, IL
11.2021 - Current
- Identify, negotiate and manage influencer partnerships across multiple social media channels including Instagram, TikTok, LinkedIn, X, etc.)
- Develop and execute comprehensive influencer marketing strategies that align with the brand's objectives and target audience
- Manage influencer campaigns from inception to completion, ensuring deliverables are met and KPIs are achieved
- Establish relationships with relevant influencers, content creators, and thought leaders, negotiating mutually beneficial partnerships
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for continuous improvement and future campaigns
- Collaborate cross-functionally with marketing, social media, and creative teams to integrate influencer initiatives into broader marketing campaigns
- Leverage CreatorIQ as a project management, influencer search tool and reporting tool
Associate Manager, Influencer Marketing
Bridal Accents Couture
Minneapolis, MN
07.2021 - 11.2021
- Played a pivotal role in personalized bridal experiences by skillfully assisting brides in selecting their dream wedding gown, considering unique preferences, budget constraints, and desired silhouettes for a tailored experience
- Demonstrated expertise in interpreting sales contracts and designer sizing charts
- Orchestrated a comprehensive social media strategy by creating and scheduling engaging Instagram and Facebook posts to enhance brand visibility and captivate the target audience
- Leveraged BBL Systems to meticulously manage new inventory, implementing streamlined processes for tracking to ensure accuracy and efficiency in the dynamic retail environment
- Utilized Schedapple Calendars for precise appointment scheduling, providing a seamless experience for clients, contributing to elevated customer service standards
Education
Bachelor of Science - Apparel And Textiles- Fashion Retail
The University of Alabama
Tuscaloosa, AL05-2020
Skills
- Influencer Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Content Development
- Campaign Management
- Creator IQ
- Earned Media
- Negotiation
Timeline
Associate Manager, Influencer Marketing
Dentsu
11.2021 - Current
Associate Manager, Influencer Marketing
Bridal Accents Couture
07.2021 - 11.2021
Bachelor of Science - Apparel And Textiles- Fashion Retail
The University of Alabama
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