Summary
Overview
Work History
Education
Skills
Timeline
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Gretchen Clifford

Gloversville,NY

Summary

Dynamic Activities/Events Manager with a proven track record at Johnstown Moose 1185, enhancing event experiences and maximizing revenue. Expert in vendor relationship management and project oversight, I excel in driving initiatives that boost attendance and satisfaction. Skilled in Microsoft Office and fostering team collaboration, this approach significantly improves operational efficiency and stakeholder engagement.

Overview

14
14
years of professional experience

Work History

Activities/Events Manager

Johnstown Moose 1185
01.2021 - Current
  • Boosted event attendance by implementing targeted marketing strategies and promotional campaigns.
  • Select and order food, decor and event materials.
  • Maximized revenue opportunities through strategic sponsorship partnerships that aligned with client objectives.
  • Oversaw preparation and management of event budgets to deliver at or below projected costs.
  • Generated ideas to enhance and expand current event offerings.
  • Coordinated travel and accommodations for event attendees.
  • Coordinated with kitchen or catering staff on delivery, timing and service style of food.
  • Increased client satisfaction by delivering tailored events that met their unique objectives and preferences.
  • Optimized newsletters for mobile devices, ensuring a seamless reading experience for subscribers on-the-go.
  • Streamlined the newsletter production process by implementing efficient editorial workflows and deadlines.
  • Enhanced newsletter content quality by meticulously editing articles for grammar, style, and clarity.
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
  • Enhanced user experience by optimizing website layouts and navigation features.
  • Managed website projects from inception to completion, ensuring timely delivery and adherence to budget constraints.
  • Coordinated with digital marketing team members to ensure cohesive messaging across social media channels, email campaigns and other off-site promotional opportunities.
  • Streamlined communication between departments by establishing clear channels for sharing information.
  • Self-motivated, with a strong sense of personal responsibility.

NYSAHA Secretary and Vice President

New York State Amateur Hockey Association
01.2012 - Current
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Led cross-functional teams for successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Delivered exceptional customer service to attendees, addressing concerns promptly and professionally.
  • Streamlined event operations for improved efficiency and cost-effectiveness through comprehensive logistical management.
  • Selected and ordered refreshments, decor and event materials.

President

Troy Albany Hockey Association
01.2013 - 01.2018
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Managed crisis situations effectively while minimizing disruption to daily operations.
  • Prepared annual budget forecasts and monitored performance to meet organizational objectives.
  • Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
  • Increased web traffic by implementing effective SEO strategies and keyword research.
  • Managed website projects from inception to completion, ensuring timely delivery and adherence to budget constraints.
  • Coordinated with digital marketing team members to ensure cohesive messaging across social media channels, email campaigns and other off-site promotional opportunities.
  • Managed company social media pages and increased social media presence, monitoring user engagement.
  • Increased brand awareness through creation of innovative print and digital productions for major publications.
  • Optimized newsletters for mobile devices, ensuring a seamless reading experience for subscribers on-the-go.
  • Streamlined the newsletter production process by implementing efficient editorial workflows and deadlines.
  • Enhanced newsletter content quality by meticulously editing articles for grammar, style, and clarity.

TAHA Vice President of Fundraising

Troy Albany Hockey Association
01.2010 - 12.2012
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
  • Enhanced company performance by implementing strategic plans and overseeing daily operations.

Education

Human Resources Management

University of Buffalo
Amherst, NY
06.2001

Associate of Science - Business Administratoin

Erie Community College
Buffalo, NY
06.1992

Associate of Science - Business Administration

Monroe Community College
Rochester, NY
06.1992

Skills

  • Travel Arrangements
  • Social Media Promotion
  • Vendor Relationship Management
  • Fundraising Events
  • Project Management
  • Social Media Management
  • Registration management
  • Event Marketing
  • New Business Development
  • Project Oversight
  • Promotional advertising
  • Events logistics management
  • Business Administration
  • Marketing
  • Microsoft Office

Timeline

Activities/Events Manager

Johnstown Moose 1185
01.2021 - Current

President

Troy Albany Hockey Association
01.2013 - 01.2018

NYSAHA Secretary and Vice President

New York State Amateur Hockey Association
01.2012 - Current

TAHA Vice President of Fundraising

Troy Albany Hockey Association
01.2010 - 12.2012

Human Resources Management

University of Buffalo

Associate of Science - Business Administratoin

Erie Community College

Associate of Science - Business Administration

Monroe Community College

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